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Many will tell you that having a website is one of the most crucial first steps in building a presence online. One of the first tools in creating that webpage will be having a convertible and solid landing page for your community. A landing page is a dedicated page on your site used to increase your conversion rates. Whether you make it your home page or a separate one, a quality landing page will help you reach your goals. What makes them so important is that they are found via keywords and search results. It’s an organic process. You can incorporate promotions and call-to-action buttons. Maybe you’re promoting a retreat or selling an ebook. These are excellent examples of what you’ll want to include on your landing page. Let’s dive in.
Let’s say you’ve got your website down pat. Or we’ll just imagine you’re already there. Either way, it’s time to start converting your visitors into sales. I mean that’s the whole point, right? This is exactly the purpose of a landing page. Landing on a landing page is typically done after clicking on an online ad or email. You can have a reference landing page that will provide information about the product or service. Or you can opt for a transactional one where visitors are encouraged to make a sale in some capacity.
The benefits of having a convertible landing page are that it will capture more quality leads. It’s effective and efficient. It will rank you higher in your area. Finally, it will help you connect more deeply with your audience. You have the power to tailor it perfectly to your audience’s needs. It can act as the beginning of a flourishing relationship between you and your client.
So now that we have the importance and benefits out of the way, it’s safe to say a landing page is necessary. So how do we get started on it? Let’s discuss the steps.
Thankfully it doesn’t have to be a complicated task. One of the very first steps will be to create a persona. Who is your audience exactly? Think about what it is that they truly want. What do they enjoy? How old are they? What’s their budget? Answering these questions will narrow down what your ideal target audience looks like. This can be done through surveys and research. Once you’ve collected this data, you’ll be on your way to quick and easy conversions.
What will your call to action be? It may be a contact form, a survey, a free trial, a free ebook, product, webinar, coupon, or newsletter. Sticking to one will eliminate confusion from your audience. They’ll only need to choose from one and so they will feel more called to click.
Finding the best keywords will ensure you get the most people on your page. You’ll want to stick to long-tail ones as they typically produce a higher ROI. So, instead of short popular words, come up with more specific topics.
Would you even consider reading an article or book that didn’t have a catchy headline or title? Probably not. It simply just won’t draw in your attention enough to feel like it’s worth your time. The exact same can be said for landing pages and websites. You can do so by making sure it’s short and attention-grabbing. Make it straight to the point with little fluff. Simplicity wins out most of the time in this case.
There’s no way around the fact that we are visual creatures. Why do you think Instagram is being used and abused on a daily basis? Take advantage of this fact by incorporating quality photos and videos on your page. It will strengthen your message faster and deeper than any words can.
Optimized pages inevitably bring in more traffic. This can mean an ideal title tag, a powerful meta description, header tags, and most importantly, the content. The content is your bread and butter here. Make sure you have those powerful keywords.
Now that you’ve got the basics down, it’s time for you to start creating your landing page. Moosend dives deep into the details if you’re looking for additional guidance. Having a convertible landing page will ensure that you succeed in that business you’ve been dreaming about. It’s time to create a landing page!
Additional Reading: How to Create a Landing Page With WordPress
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Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
Ah, the age-old question; can sales and marketing work together? Unfortunately, there’s been a lack of alignment between the two over the years. While the ultimate goal for both may be the same, the way each gets to it may differ. Working closely together can have many advantages and can help propel the business forward if done properly. Here are some advantages to integrating your sales and marketing teams.
In some instances, sales and marketing teams can be pitted against each other. This is usually due to a lack of communication. This is where teamwork can play a major role. With the marketing team pumping out the content of the service, products, or industry they want to promote, and the sales team being the face of the business, it would only make sense to have them in constant communication. The sales team is directly speaking with prospects through email, phone calls, or face-to-face interactions. Therefore, it would seem that the marketing team would want to ensure that the same information that’s been relayed to customers is the same as what’s being created. Creating content as a team can attribute to better leads and, ultimately, more money in everyone’s pocket. A win-win for all involved.
Time and energy spent on leads that are unqualified is a dead-end scenario. With regular communication, information can pass smoothly between departments. If something isn’t working, teams can solve it by talking it out. Sales will be less inclined to blame marketing for unworthy content and marketing will be less likely to blame sales for being too pushy. As a result, a healthier and more successful environment is created altogether. Trust and rapport will improve when shared visions and goals are put into place. Campaigns will be more impactful and potential buyers will be impressed enough to follow through with a sale. Analyzing results over a month, the quarter, or the year will get everyone on the same page and spark motivation.
Developing and defining the same buyer personas within both departments will help target the most accurate audience. Who exactly is the ideal client? Are there specific challenges they face? What do they do and how do they make decisions? What kind of buying habits do they have? Fully stepping into the customer’s shoes will ensure both teams know exactly what to provide. If sales and marketing can combine their practical and theoretical knowledge, it will result in the right product for the right customer.
Sharing the same KPI between sales and marketing is also a must. Sales will focus on new accounts, closed deals, and upsells, while marketing typically focuses on lead quality, brand awareness, and lead funnel progression. Adopting the same mindset with revenue growth, pipeline growth, and audience and employee engagement may increase revenue exponentially.
If these points haven’t been enough to drive home how well sales and marketing can perform if they come together, there have been multiple studies and research to prove it. According to Precision Marketing Group, 95% of buyers will purchase from someone who provided content throughout the entire buying stage. Therefore, this highlights the importance of marketing and sales creating a seamless and uniform experience. Additionally, 67% of businesses improve upon closing deals when sales and marketing play as a team.
According to Review42 and Zoominfo, aligning both teams can mean 209% more revenue from marketing and a 36% higher customer retention. Misalignment could mean a 10% loss in revenue every year, whereas alignment could mean a 20% increase in the annual growth rate. 55% of marketers are unaware of which assets are most useful to their colleagues in sales. These statistics merely scratch the surface, yet still, prove the point on sales and marketing alignment.
Merging sales and marketing will ensure that a seamless experience for the buyer, client, or customer. In fact, having the same voice across all platforms will build trust, excitement, and a feeling of security for the buyer. These qualities will ultimately lead to more sales. Isn’t this the whole point? If you’re wondering if sales and marketing should remain separate or not, keep this idea in mind. The two need each other in order to thrive.
Additional Reading: Sales and Marketing Alignment
We are a premier internet digital marketing company providing:
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
Most search engines allow websites to use video search engine optimization. By doing so, website owners can describe their videos to search engines in a clearer and more detailed way. Without this feature known as video markup, search engines can only see and filter a video’s title, description, and thumbnail.
A video markup also allows the search engine to determine a video’s creator, producer, cast members, duration, and copyright holder. Plus, you can also attach the video’s transcript to your website. Having the ability to add this information can help you increase your site’s rank on search engines. To sum it all up, a video markup allows you to add details in your videos that you can use for SEO purposes.
There are a lot of parameters you can use for your video schema markup. Here are some of the following along with their descriptions to help you optimize your website.
This tag allows you to put the video’s director/creator in your website.
This tag is used to identify an actor in a video. You can find this tag in most websites that post movies, series, TV shows, short films, or video games.
This describes when the content will expire or when it will no longer be available on your website. Usually, you can find this property in VideoObject or NewsArticle which is time-limited.
This property is intended to have the video’s transcript. Typically, a transcript should contain the “text version” of your video. This way, users and viewers can search specific parts of a video and still be able to find them. For example, you can look-up, “Once upon a time, there was a lovely princess. But she had an enchantment upon her of a fearful sort, which could only be broken by love’s first kiss,” in Google. If you do this, the websites that will be recommended to you are sites that have Shrek’s script.
Aside from using the property “transcript” to add a video or movie’s script, you can also use the property to further describe your website. Unlike the property “description” whose characters are limited, you can use the “transcript” property to describe your website in a more detailed manner since it has no character limit.
This is the parameter given to the title of your video. It is important to think of a title that contains strong keywords and truly encapsulates the content of your video. Having a good title for your video will help you increase its relevance in search engines, bettering the chances that it will appear in the top results.
A thumbnail is a reduced image used by content creators and website owners to help their audience or viewers recognize their website, YouTube channel, or videos. For some creators, they use a specific frame from the video as their thumbnail. This way, their audience will know what to expect in their content. For others, they’ll specifically create pictures to help them further establish their brand. The parameter “ThumbnailUrl” will help your thumbnail get considered in SERPs.
Simply put, duration is the length of your video. For most users and viewers, the length of your video can affect whether they’ll watch it or not. Having a long video on your site can push your viewers away, so try to be concise with your content as much as possible. Only add information that is relevant to your topic.
There are a lot more tags and properties you can use for your video schema markup. Some of the tags in this list are those that can help you optimize your website for SEO. Each of these can influence your website’s placement on the search engine results page. It is up to you how you will use these properties to improve and enhance your site’s traffic. For it to be effective, only use the properties that are relevant to your site.
Additional Source: Get videos on Google with schema markup
We are a premier internet digital marketing company providing:
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
