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Naples SEO Company is here to do one thing: Grow your business! That is what we do, and that’s what we’re all about. When we begin working with a client, we see it as becoming part of the team. This is why we maintain the long-term relationships we have with clients. And this is why we continue exceeding expectations for everyone we work with. You will never be treated like a number. And as any of our clients will tell you, we provide personal service and always listen to our clients’ needs no matter how large or small their company is. Our team of digital marketing experts is always on top of the latest trends in the web marketing industry, from the latest Google updates, to what’s going on in social media, and everything else that allows us to keep pushing businesses forward.
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Have you ever asked someone in your life a pressing question about something you needed a quick answer to, only to be told to “just Google it”? Search engines have become an integral part of the way we live and gather information. So often, the answer you are after really is a simple click away. For example, think “what’s the weather in Austin, TX” or “free online calculator”. Other times? Well, the query you are asking is both more complex and nuanced. In this article, we will show some tips to improve your web search skills.
For those times, a crash course in web search skills can really help you out. Here are some pro tips to get better at using the internet to find the answers you are truly looking for.
Are you trying to find out where that quote you heard today came from? Or, maybe you want to know what garden pests are most likely to pose a threat in your area. Or, where to buy a new graphics card. No matter what you are searching for, you will get the results you are looking for quickly if you are able to be precise as you choose your search term.
Google offers highly personalized content, including search engine results pages. As a result, you may prefer to log out of your account or open an incognito window to access more generalized results without losing your cookies. You can also try using other search engines, such as DuckDuckGo, which are less personalized.
Once you refine your search engine search skills, you will still need to pay close attention to the results you are getting. Ask yourself:
While you can always continue to refine your web search skills, taking these simple steps will put you ahead of the curve — and allow you to find the things you are looking for more easily.
Additional Reading: Refine Web Searches
We are a premier internet digital marketing company providing:
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
Deciphering if you or your business should hide or delete negative social media comments may be a tough decision. The answer to this question relies heavily on your account as well as the context of the posts and comments. It may just need to be addressed on a comment-by-comment basis. Additionally, deciding on if you should remove the comments or not depends on the nature of the account. Is it your personal account? Is it for a large corporation receiving negative reviews? These should be acknowledged before a choice is made.
It doesn’t matter if you’re the juiciest peach on social media, if you have enough followers or a post of yours goes viral, someone will find something to complain about in the comments section. It’s no secret that people can be quite ruthless on social media platforms. People often forget that there’s an actual human behind the other side of the screen. Even though we shouldn’t take these comments seriously or personally, it doesn’t make them feel any better. Social networks that were initially intended as a way to connect with family and friends have now turned into profitable social platforms. Being able to resolve issues with these comments in an appropriate manner is imperative to a positive social media presence. So let’s dive deeper.
Let’s first go over when you should address the negative comments. First and foremost, if you or your company is being harassed, you should absolutely block and delete whoever is engaging in this harmful activity. With that out of the way, let’s go over the more gray areas.
If you’re an influencer or a social media manager with an audience that is watching your every move, you may want to calmly address the negative comments. Engaging mindfully may also open up a conversation that will help you come to a solution or agreement with the person complaining or with a differing opinion than your own. You may also want to be aware if deleting or ignoring a comment will appear as if you’re hiding something. You don’t want to lose your credibility due to this.
If an apology is in order, it would be wise to reply to the comment. If a customer is unsatisfied and upset, it should be properly addressed. In certain cases, the best customer support practice is directing them to discuss it further privately. Finally, if your reputation is on the line, you’ll want to respond. If a statement has been made that is false or inaccurate, you are more than allowed to make clarifications and corrections to it.
Now that we’ve gone over when to address it, let’s go over when to ignore it. Often times with influencers, their audience may do the defending for them. In this case, you have people that have your back and you won’t need to engage if you don’t have the energy. Other cases that warrant deletion include bullies, profanity, spam, random attacks, aggression, cultural slurs, racial bias, harassment, and threats. You can even go as far as blocking this user if it continues.
What exactly are the appropriate ways to respond to negative customer comments if you do decide to? Firstly, you’ll want to be positive and polite. Staying positive and kind will help you keep your credibility, especially if you’re responding on a business Instagram account or Facebook page. As stated before, best customer service practices include directing them to contact you privately via direct message. This allows an opportunity for resolution without having the conversation displayed for all to see. You may also want to respond to social media comments quickly so it doesn’t come off like you’re ignoring them. Finally, you can choose to keep it funny. Keeping a sense of humor about it may help calm the complaining person down. However, have discretion with this one as it may come off the wrong way.
It’s important to keep in mind that negative comments on social media (especially degrading ones) are never personal. It’s almost always a case of someone who’s struggling internally. Knowing this when you’re engaging in social media in any form will ensure that you have a much more pleasant experience than you would otherwise.
Additional Reading: How to Do Social Media Customer Service the Right Way
We are a premier internet digital marketing company providing:
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
Many will tell you that having a website is one of the most crucial first steps in building a presence online. One of the first tools in creating that webpage will be having a convertible and solid landing page for your community. A landing page is a dedicated page on your site used to increase your conversion rates. Whether you make it your home page or a separate one, a quality landing page will help you reach your goals. What makes them so important is that they are found via keywords and search results. It’s an organic process. You can incorporate promotions and call-to-action buttons. Maybe you’re promoting a retreat or selling an ebook. These are excellent examples of what you’ll want to include on your landing page. Let’s dive in.
Let’s say you’ve got your website down pat. Or we’ll just imagine you’re already there. Either way, it’s time to start converting your visitors into sales. I mean that’s the whole point, right? This is exactly the purpose of a landing page. Landing on a landing page is typically done after clicking on an online ad or email. You can have a reference landing page that will provide information about the product or service. Or you can opt for a transactional one where visitors are encouraged to make a sale in some capacity.
The benefits of having a convertible landing page are that it will capture more quality leads. It’s effective and efficient. It will rank you higher in your area. Finally, it will help you connect more deeply with your audience. You have the power to tailor it perfectly to your audience’s needs. It can act as the beginning of a flourishing relationship between you and your client.
So now that we have the importance and benefits out of the way, it’s safe to say a landing page is necessary. So how do we get started on it? Let’s discuss the steps.
Thankfully it doesn’t have to be a complicated task. One of the very first steps will be to create a persona. Who is your audience exactly? Think about what it is that they truly want. What do they enjoy? How old are they? What’s their budget? Answering these questions will narrow down what your ideal target audience looks like. This can be done through surveys and research. Once you’ve collected this data, you’ll be on your way to quick and easy conversions.
What will your call to action be? It may be a contact form, a survey, a free trial, a free ebook, product, webinar, coupon, or newsletter. Sticking to one will eliminate confusion from your audience. They’ll only need to choose from one and so they will feel more called to click.
Finding the best keywords will ensure you get the most people on your page. You’ll want to stick to long-tail ones as they typically produce a higher ROI. So, instead of short popular words, come up with more specific topics.
Would you even consider reading an article or book that didn’t have a catchy headline or title? Probably not. It simply just won’t draw in your attention enough to feel like it’s worth your time. The exact same can be said for landing pages and websites. You can do so by making sure it’s short and attention-grabbing. Make it straight to the point with little fluff. Simplicity wins out most of the time in this case.
There’s no way around the fact that we are visual creatures. Why do you think Instagram is being used and abused on a daily basis? Take advantage of this fact by incorporating quality photos and videos on your page. It will strengthen your message faster and deeper than any words can.
Optimized pages inevitably bring in more traffic. This can mean an ideal title tag, a powerful meta description, header tags, and most importantly, the content. The content is your bread and butter here. Make sure you have those powerful keywords.
Now that you’ve got the basics down, it’s time for you to start creating your landing page. Moosend dives deep into the details if you’re looking for additional guidance. Having a convertible landing page will ensure that you succeed in that business you’ve been dreaming about. It’s time to create a landing page!
Additional Reading: How to Create a Landing Page With WordPress
We are a premier internet digital marketing company providing:
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
