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Naples SEO Company is here to do one thing: Grow your business! That is what we do, and that’s what we’re all about. When we begin working with a client, we see it as becoming part of the team. This is why we maintain the long-term relationships we have with clients. And this is why we continue exceeding expectations for everyone we work with. You will never be treated like a number. And as any of our clients will tell you, we provide personal service and always listen to our clients’ needs no matter how large or small their company is. Our team of digital marketing experts is always on top of the latest trends in the web marketing industry, from the latest Google updates, to what’s going on in social media, and everything else that allows us to keep pushing businesses forward.
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Digital marketing, although it has been around for several years now, is still relatively new. In addition, each year it becomes more complex. The excitement for all of the new tools and channels can lead marketers into a trap of focusing too much on how and then forgetting to focus on the why. This is why it is important to make sure that you set up digital marketing goals that are clearly defined.
There are more and more channels to use to reach your customers and there are even more sophisticated data tools for digital marketers to use. Collecting data across several channels and creating a customer profile provides brands with a better way to target individuals in order to create more personalized experiences for their consumers. Consumers can be reached using their preferred digital channels, which could be the web, social media, mobile, email, or a combination of these things. Brands can communicate in these ways to improve their customer journey.
Setting goals and measuring against them is critical for qualifying the success of an online marketing initiative. Here are some tips for defining and measuring digital marketing goals that are effective.
One of the easiest and simplest goals for experts to measure and define is the amount of money that is spent on the digital marketing campaign compared to the number of conversions into customers that pay. Acquisition strategies are one area that most marketing experts spend a lot of money on. This might include Google Ads, Facebook ads, partner affiliations, email campaigns, etc. Each of these has costs associated with them. A marketing team needs to measure how much of their budget they spend on each of these channels and then look closely at how many conversions each of these strategies turns into. This will show how effective the campaign really is.
For example, if you are spending a ton of money on Facebook ads and the conversion rates are low, a change is necessary. Look closely at all of the money that is being spent and if it is not bringing anything into the business, it is time to reevaluate.
It is important to make sure that you set a target for lead conversions. You can then measure this against the amount of money that is spent. Make sure that you are meeting this goal each month. If you do not achieve your goal, changes need to be made. Using smart data tools can help you reach your consumers where they are and help determine the best channel to use in order to catch the attention and gain the conversions that you are looking for.
Acquiring new customers is only one aspect of digital marketing to consider. Additionally, it is important to make sure that you are retaining your current customers. Retaining customers is more profitable than obtaining new ones. The reason for this is because getting new customers is expensive and overall returning customers tend to spend more in the long run. One study shows that 80 percent of the future revenue of a company will come from only 20 percent of their current customers. One reason for this is because each sale in the future is going to provide a larger gross margin because the cost of purchases is not measured against the cost of buyer acquisition.
To define this goal a marketer will need to look at the increase in the average purchases from their current clients. Engagement measurements should also be considered. Since retaining customers is so important, retention goals need to be considered as these are critical for digital marketing plans. Data and other marketing technologies can be used in order to come up with retention strategies for your consumer base. This might include emails, personalization, and loyalty programs that can help make reaching strategy goals more manageable.
At some point in the customer lifecycle, they will lag or revert. Trying to pull them back in, is an objective that marketers need to set and work towards. Setting goals for win-back ratio is an important aspect of digital marketing. Product suggestions, abandoned cart emails, personalized benefits, and special offers are all good tactics to help keep your customers coming back. Try these different options and keep track of what works for your particular customers. Spending time researching how to keep your customers engaged can really pay off.
Defining your digital marketing goals and then carefully measuring them is the best way to determine the success of each campaign. Understanding how well each strategy works will lead to the most success when it comes to digital marketing.
We are a premier internet digital marketing company providing:
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
SEO plays a big role in your rankings. Not only does it help get your content and your products in front of consumers, but it also helps boost your company branding. Website design mistakes can significantly impact your website’s SEO rankings. As important as the content may be for your site, the design of your website is even more important.
If your website is not getting the amount of traffic you expect, it might be a good idea to take a hard look at your site to see if there are any website design mistakes to be fixed.
Maintaining a well-designed website is a critical part of an effective business strategy. Poor design can have a bad effect on your SEO and the overall performance of your website. Looking nice is one aspect of good web design, but the site also needs to be functional and have a friendly user experience. Also, there may be technical issues that are preventing search engines from cataloging your site or even indexing it all together.
If you are starting from scratch, you should keep an eye out for these common mistakes. For those that are upgrading or redesigning their site, it is important not to focus on beauty more than function or the other way around. We have listed out some of the most notable web design to avoid that can tank your on-page SEO.
The vast majority of online content is now consumed on some form of handheld device. This may be a mobile phone or a tablet. It is important that websites are made to be mobile friendly to make it easier for the user, and as of 2015, in order to get ranked. Google actively punishes websites that are not made with a responsive website design optimized for mobile devices. If your website has not been made with the mobile user in mind, it will get less placement in search rankings, which is bad for your SEO.
Beautiful imagery can make your website more attractive, but the size of these files is often the cause for slow speeds. When a page takes too long to load, sometimes search spiders will skip over them completely. Aside from the search engines, many consumers will navigate to a different site if yours is overly laggy. Compress your files to speed up your refresh rate and your load times.
No matter how good your website looks or how efficient the user interface may be, without the right elements, it won’t get indexed. Search engines need H1 tags in order to know what each page of your site is about. SEO 101 will always tell you to create H1 tags and then focus on content. The right H1 tags will have phrases and keywords that relate to your product or service. These should be words commonly used and will help drive the right type of traffic to your site.
We mentioned how file sizes and images can slow down page loading times, but even without those issues, load times can tank your SEO. Google has stated that slow loading times will affect how well your page ranks. If you have a slow loading site, you simply won’t be able to rank well no matter how good your content is or how beautiful your site looks. Consider compacting files, using a more efficient web host, and limiting the number of plugins on your page to help increase loading speeds. The optima response time for good SEO is around 200ms.
Infinite scroll is a great feature that helps website visitors access your data and pages more efficiently. It is a handy feature that a lot of web pages used, but it is not usually friendly to SEO efforts. Search engines index and crawl links that are used to help ran your site. When a webpage uses infinite scroll, the search engines have no way of knowing that the user will see as many as 50 of the most recent post. In order to use infinite scroll without having a negative impact on your SEO, make sure to follow the directions from the Google Webmaster blog.
We are a premier internet digital marketing company providing:
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
PPC advertising can be a fantastic tool for bringing more attention to your brand and helping you drive direct traffic to a sales page or eCommerce store. But with multiple different platforms offering PPC, Google ads vs Facebook ads, how do you know what the best option is for you?
Well, for most advertisers, this debate really boils down to just two different options: Google Ads or Facebook Ads.
Google Ads typically refers to “Google AdWords.” With AdWords, your adverts will appear alongside searches as ‘sponsored results’. This means that all those people who see your ad will be actively searching for terms relating to your business. Facebook ads meanwhile appear in the sidebar on Facebook and let you target viewers by their age, location, marital status, and more.
But first, what exactly is PPC? PPC stands for ‘Pay Per Click’ and is a term that is usually used in the context of online advertising.
As the name might suggest, ‘pay per click’ essentially means that you only pay when someone clicks. As an advertiser, that means you’ll only pay when someone clicks on your adverts and this in turn means that you’ll not be charged anything if your ad isn’t successful at grabbing attention and encouraging people to click. If you have a landing page that successfully converts traffic into customers then, this can be almost a risk-free way to generate profit. Normally when you do pay for each click it will only be a few cents each time, though the higher your budget the more often your ad will show.
Pay Per Click advertising networks includes Google ads vs Facebook ads, though there are many more. This is a highly effective marketing strategy and one that many businesses can profit from greatly. But the real power comes from the ability to so perfectly target the specific end-user you are interested in. And this is where the differences between Facebook Ads and Google Ads become very apparent.
Let’s say you have a product that sells for $100. You make $35 from each sale and you have a conversion rate of roughly 1%. That means that for every 100 people who come to your website, you make $35. That in turn means that as long as you pay less than $3.5 per visitor, you should make a profit! This is what will determine your ROI.
The “CPC” is the “Cost Per Click” – the amount you pay for each visitor. We can’t directly compare Facebook Ads with Google Ads on this front, seeing as the amount you pay depends on the search term you advertise on or the type of person you try to advertise to based on their demographics and details. Suffice to say that they are fairly comparable.
The other way to increase ROI beyond lowering the cost of each click then is to focus on the conversion rate. You can improve this by improving the quality of your sales pitch, but you can also do it by improving the relevance of the type of person seeing the ad. Ideally, you want to show ads to your ideal “buyer persona.” This is the person most likely to buy your product based on their age, income, marital status, interests, and more.
Facebook does this by allowing you to use information that users freely give to the company when they sign up. This gives you the option to explicitly search display ads based on how a user describes themselves.
Google on the other hand allows you to do this more implicitly, by requiring you to make assumptions about the user based on their searches. For example, someone searching for “buy hats online” probably wants a new hat!
Whereas Facebook lets you go into more specific, granular detail, Google has the benefit of “intent.” The person is not just generally interested in hats, they are actively looking to buy a hat. Thus you can show the ad to the right person, at the right time. That said, if the hat you sell is aimed at a specific type of person, Facebook might have been better at helping you find that person!
There are other considerations to take into account when comparing Google ads vs Facebook ads, too. For example, you may have a target audience that is unlikely to use Facebook at all! In that case, Google would offer a better ROI. Then there are the additional features: Facebook is great for building a community as it allows you to build followers (likes) for a page. Then again, Google gives you more control over features like retargeting.
If you hadn’t guessed already, the answer is that neither Google Ads nor Facebook Ads will definitively give you a better ROI. The answer comes down to how you use the platforms and the nature of your business.
We are a premier internet digital marketing company providing:
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
