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There are a lot of tools and methods used to help improve on-page SEO. One of those methods is URL redirects. While this may seem like a new tool, redirects have been used for as long as the internet has been around. Redirects can help boost rankings, funnel site traffic to certain pages, and even help customers find new products or services from the main landing page. Today we will cover URL redirects and how they can help your SEO efforts.
A URL redirect is used to direct search engines and site traffic from one URL to the next. The most common URL redirects are Meta Refresh, 301, and 302 redirects. When someone searches for a specific term or uses an old link to reach a page that is no longer functioning, the URL redirect will send them to the new page specified by the site owner. URL redirects are very common and serve site owners by preventing the display of 404 error messages on broken pages. They are also used to help boost SEO and funnel site traffic towards certain crunch pages.
A lot of effort goes into on-page SEO. Therefore, it makes sense that you would want to avoid doing anything that can harm those efforts. For the most part, redirects won’t have a negative effect on SEO. Moreover, their placement needs to be properly implemented. In fact, proper implementation can boost your SEO efforts making them ultra-effective. Bad implementation, on the other hand, can cause a drop in traffic or even have a negative effect on your rankings. If you make changes to any of your established URLs, then it is critical to implement URL redirects to keep your SEO programs intact.
When you change a URL, or when you create new pages to replace existing pages on your website, it is important to tell people where to go. It takes time to build proper site ranking. When you create a new page, it is the same as starting over from scratch. The same is true for when you update a URL, a page that has moved permanently. By implementing a redirect, you will send search engine crawlers and your regular site traffic to your new page, instead of the original url. This will help get people to where they want to go and ensure that your page rankings don’t suffer as a result of your changes.
Any form of site maintenance results in things being taken out. For example, if you delete a post or even change the main headline, the URL structure will change. When you move your site to a new domain, not only will the URLs of your main page change, all of the URLs on your site will change. Without redirects, search engine crawlers and site visitors alike will be presented with 404 error pages. If this happens often enough, people will stop visiting your site, and search engines will stop ranking your website pages.
There are a few tips and tricks to using redirects to help improve your SEO. 301 redirects are highly effective when you want to create a landing page that funnels site traffic into perfect use when you transform an authority site or a high ranking page into a new or upgraded page. A 301 URL redirect is a permanent redirect, so your old page won’t lose its existing rank and its benefits will be transferred to the new URL. It is important to keep in mind that this type of redirect is permanent and irreversible.
302 redirects are highly effective when you want to create a landing page that funnels site traffic into a specific web page. It is also great for times that you want to highlight a specific page, product, or article on your site for a short period of time. 302 redirects are temporary redirects and can easily be reversed. For example, if you have a landing page that you want to redirect to a guest post every month, you can use a 302 URL redirect to push search engines and visitors to the new page and have it revert back to normal after a certain time period. URL redirects are an effective way to improve your SEO when used properly, if you have questions, be sure to reach out to us.
Additional Reading: Which redirect should I use?
We are a premier internet digital marketing company providing:
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
Have you ever asked someone in your life a pressing question about something you needed a quick answer to, only to be told to “just Google it”? Search engines have become an integral part of the way we live and gather information. So often, the answer you are after really is a simple click away. For example, think “what’s the weather in Austin, TX” or “free online calculator”. Other times? Well, the query you are asking is both more complex and nuanced. In this article, we will show some tips to improve your web search skills.
For those times, a crash course in web search skills can really help you out. Here are some pro tips to get better at using the internet to find the answers you are truly looking for.
Are you trying to find out where that quote you heard today came from? Or, maybe you want to know what garden pests are most likely to pose a threat in your area. Or, where to buy a new graphics card. No matter what you are searching for, you will get the results you are looking for quickly if you are able to be precise as you choose your search term.
Google offers highly personalized content, including search engine results pages. As a result, you may prefer to log out of your account or open an incognito window to access more generalized results without losing your cookies. You can also try using other search engines, such as DuckDuckGo, which are less personalized.
Once you refine your search engine search skills, you will still need to pay close attention to the results you are getting. Ask yourself:
While you can always continue to refine your web search skills, taking these simple steps will put you ahead of the curve — and allow you to find the things you are looking for more easily.
Additional Reading: Refine Web Searches
We are a premier internet digital marketing company providing:
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
Deciphering if you or your business should hide or delete negative social media comments may be a tough decision. The answer to this question relies heavily on your account as well as the context of the posts and comments. It may just need to be addressed on a comment-by-comment basis. Additionally, deciding on if you should remove the comments or not depends on the nature of the account. Is it your personal account? Is it for a large corporation receiving negative reviews? These should be acknowledged before a choice is made.
It doesn’t matter if you’re the juiciest peach on social media, if you have enough followers or a post of yours goes viral, someone will find something to complain about in the comments section. It’s no secret that people can be quite ruthless on social media platforms. People often forget that there’s an actual human behind the other side of the screen. Even though we shouldn’t take these comments seriously or personally, it doesn’t make them feel any better. Social networks that were initially intended as a way to connect with family and friends have now turned into profitable social platforms. Being able to resolve issues with these comments in an appropriate manner is imperative to a positive social media presence. So let’s dive deeper.
Let’s first go over when you should address the negative comments. First and foremost, if you or your company is being harassed, you should absolutely block and delete whoever is engaging in this harmful activity. With that out of the way, let’s go over the more gray areas.
If you’re an influencer or a social media manager with an audience that is watching your every move, you may want to calmly address the negative comments. Engaging mindfully may also open up a conversation that will help you come to a solution or agreement with the person complaining or with a differing opinion than your own. You may also want to be aware if deleting or ignoring a comment will appear as if you’re hiding something. You don’t want to lose your credibility due to this.
If an apology is in order, it would be wise to reply to the comment. If a customer is unsatisfied and upset, it should be properly addressed. In certain cases, the best customer support practice is directing them to discuss it further privately. Finally, if your reputation is on the line, you’ll want to respond. If a statement has been made that is false or inaccurate, you are more than allowed to make clarifications and corrections to it.
Now that we’ve gone over when to address it, let’s go over when to ignore it. Often times with influencers, their audience may do the defending for them. In this case, you have people that have your back and you won’t need to engage if you don’t have the energy. Other cases that warrant deletion include bullies, profanity, spam, random attacks, aggression, cultural slurs, racial bias, harassment, and threats. You can even go as far as blocking this user if it continues.
What exactly are the appropriate ways to respond to negative customer comments if you do decide to? Firstly, you’ll want to be positive and polite. Staying positive and kind will help you keep your credibility, especially if you’re responding on a business Instagram account or Facebook page. As stated before, best customer service practices include directing them to contact you privately via direct message. This allows an opportunity for resolution without having the conversation displayed for all to see. You may also want to respond to social media comments quickly so it doesn’t come off like you’re ignoring them. Finally, you can choose to keep it funny. Keeping a sense of humor about it may help calm the complaining person down. However, have discretion with this one as it may come off the wrong way.
It’s important to keep in mind that negative comments on social media (especially degrading ones) are never personal. It’s almost always a case of someone who’s struggling internally. Knowing this when you’re engaging in social media in any form will ensure that you have a much more pleasant experience than you would otherwise.
Additional Reading: How to Do Social Media Customer Service the Right Way
We are a premier internet digital marketing company providing:
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
