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Naples SEO Company is here to do one thing: Grow your business! That is what we do, and that’s what we’re all about. When we begin working with a client, we see it as becoming part of the team. This is why we maintain the long-term relationships we have with clients. And this is why we continue exceeding expectations for everyone we work with. You will never be treated like a number. And as any of our clients will tell you, we provide personal service and always listen to our clients’ needs no matter how large or small their company is. Our team of digital marketing experts is always on top of the latest trends in the web marketing industry, from the latest Google updates, to what’s going on in social media, and everything else that allows us to keep pushing businesses forward.
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Google Analytics is one of the most useful tools at your disposal if you are a website administrator or owner who has their website set up with Google. The truth is that Google is one of the internet’s most powerful tools. If you’re not using it, you might be losing out on a lot of driven features.
If there’s anything an administrator needs most, it’s useful insights into who their users are (and what they’re clicking on to find their way). Google Analytics provides customized insights like nothing else on the internet.
Statistics drive website traffic. Furthermore, statistics about website traffic tell you whether your call-to-action campaigns, embedded links, blog posts, and overall marketing approach is currently having the effect you need. The information Google Analytics provides can also tell you where to adjust your approach to maximize your website’s traffic and engagement.
How do you set up Google Analytics? In addition, exactly how does it work from there? While the official Google guide is pretty straightforward, the majority of users still have more questions after they’ve read it. Here’s how to get Google Analytics set up as a website owner or administrator.
Google Analytics is an insightful web tool and online dashboard made available as an option to website owners who are already Google subscribers (and who choose to sign up to Analytics).
Imagine a hit counter, but for tracking website activity and location instead of just hits. It offers practical answers about who users are, where users are from, and exactly what users are doing. It also happens to do this better than the majority of other solutions that are out there.
Google is preferable because of the level of insight (and support) that they offer. It’s also easy to set up and easy to use, while a lot of other statistical analysis web tools and widgets take vast amounts of coding knowledge to pull off
It’s a lot like the all-seeing eye of the internet. Almost.
First, Google Analytics tells you the basics of your website access. This includes information like where users are visiting from and which tags or links are bringing users through to your website; this is especially useful for seeing whether your calls-to-action work as well as they should.
Google Analytics can also be set up to tell you more. Among other things, Google Analytics can also track much more specific information about visitors to your website, including what they are clicking on, how long they look at a certain page – and which links are taking them where.
It’s more insight than most analytical tools afford you with. That’s why you can’t afford to be without it.
If you’re saying, “Sign me up!” then you’ve made a good choice. Sign up is the first step that you’ll have to follow in order to be part of the Google Analytics network. This just means that you’ll have to navigate to the main page for Google Analytics and enter your regular username and password (if you are already registered for a Google account). If you aren’t, just create one.
The second step is setting up what’s called a property. Simply defined, your “property” refers to the websites you own/are in charge of. Multiple properties (or websites) can be listed here just in case you’re part of a network of websites and would like to use the same web tool across the board.
Next, you’ll set up what’s called a reporting view. The reporting view is what information or data you would like Google Analytics to collect. This can be as specific or as general as you need it to be – and it’s part of what makes Google Analytics one of the best tools for seeing into the background of your site.
Lastly, Google issues you with a tracking code for your website. The tracking code is your individualized Google stamp that helps Google bots to track user activity. This is mostly back-end stuff that users will never see (nor need to worry about) – but it is important so that Google knows where to go, and it’s an essential component of powering your profile.
There’s a lot more to the Google Analytics tool than just the signup process and basics. What users are doing when it comes to buttons, videos and apps are also options that you can customize with Google – and you can even view things like how many users followed through from the first click to checkout.
More is available through Analytics by downloading the mobile app: The app puts you in touch with what your users are doing from anywhere. If you’re a user who needs even more features, download the official Google Analytics Playbook that functions as a guide to some of the more advanced things you can do with the system.
Alternatively, users can move from the “free” version of Analytics and pay to become a Power User instead. This means instant access to more features – and more useful info.
We are a premier internet digital marketing company providing:
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
Even with the most beautifully polished website the world has ever seen, you still aren’t guaranteed to get traffic to it. In order to get traffic, a website needs a critically targeted SEO strategy. To clarify, fine-tuned SEO ranks your website higher in search results. When you Google something, how far down do you actually scroll? More likely than not, you never venture past page two. The closer you are to the top spot, the more visitors you have, and you generate more revenue. An effective SEO strategy includes both on-site SEO and off-site SEO. A combined implementation of both on-site and off-site SEO is imperative for success in the digital realm. Let’s take a look at what on-site and off-site SEO looks like and how you can implement it.
What is on-site SEO? On-site SEO is also known as on-page SEO. On-site SEO is the fine-tuning and optimization of the content on your website. Above all, the most important aspect is having relevant and engaging content. Consistent updates to content help maintain relevance because it is considered fresh content. Even if the content you want to optimize is not particularly current, new internal links to old pages on the website help keep the older content relevant. Relevance plays a more significant role than the quality of content when it comes to search engine rankings.
In no particular order, you have other factors that play a significant role. Keyword focused title tags, simple and relevant URLs, and wrapping focus keywords in H1 and sometimes H2 tags. The images on your website should have alt text containing one of your keywords. Last but not least, make sure your site is indexable. If search engines are unable to crawl your website, your on-site SEO is dead in the water. Optimizing on-site SEO ensures your site caters to not only human users but also the search engine bots.
Leveraging your existing content and optimizing it for on-site SEO should be the first step. After all, you have complete control of your own content. Don’t be afraid to go back and optimize content that has been on your site for years.
Off-site or off-page SEO primarily focuses on building links that are both meaningful and authoritative. To clarify, off-site SEO consists of the actions you take to drive traffic directly to your website. Off-site SEO utilizes methods that are not directly on your website that helps increase popularity and authority.
One of the most accessible ways to boost off-site SEO is utilizing social media. By creating a backlink from that will be seen by your social media followers, you drive traffic from an outside source, therefore boosting your off-site SEO. You are able to leverage your existing B2B and B2C network to help generate authority. Having a strong social media presence, including having a popular youtube channel containing backlinks to your website, is a ready-made solution to optimized off-site SEO.
Guest posting on popular blogs related to your site is a natural second step. Again, you are leveraging an existing and relevant audience and leading them directly to your site through backlinks. The search bots take notice quickly and boost your rankings. If you can attach yourself to a high authority publication, your website reaps the benefits of that publication’s authority.
Here is an example. Consider I created a blog in April with five posts about stock trading, a highly competitive subject. My competitor has a three year old blog with sixty posts about stock trading. My blog post gets picked up by the Wall Street Journal with a backlink attribution, and my competitor receives a backlink from a local publication in North Dakota. Although my competitor has much more content of the same quality and has been around for years, my blog will have much stronger off-site SEO. By getting attributed by the Wall Street Journal, I have leveraged my blog to have much more authority. When it comes to off-site SEO, it’s more about who you know than what you know.
On-site and off-site are two sides of the same coin. Both are necessary for the SEO success of your website. With just a little effort, you can build relevance, authority, and most importantly, revenue.
We are a premier internet digital marketing company providing:
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
If you plan on building a new website, then you should absolutely choose WordPress as the tool you use to do it. WordPress is a CMS, or “Content Management System,” meaning that it is what you will use in order to organize the content, create new posts, and manage the layout and design of your website.
Why is this the best choice for your web design?
