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Naples SEO Company is here to do one thing: Grow your business! That is what we do, and that’s what we’re all about. When we begin working with a client, we see it as becoming part of the team. This is why we maintain the long-term relationships we have with clients. And this is why we continue exceeding expectations for everyone we work with. You will never be treated like a number. And as any of our clients will tell you, we provide personal service and always listen to our clients’ needs no matter how large or small their company is. Our team of digital marketing experts is always on top of the latest trends in the web marketing industry, from the latest Google updates, to what’s going on in social media, and everything else that allows us to keep pushing businesses forward.
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PPC advertising can be a fantastic tool for bringing more attention to your brand and helping you drive direct traffic to a sales page or eCommerce store. But with multiple different platforms offering PPC, Google ads vs Facebook ads, how do you know what the best option is for you?
Well, for most advertisers, this debate really boils down to just two different options: Google Ads or Facebook Ads.
Google Ads typically refers to “Google AdWords.” With AdWords, your adverts will appear alongside searches as ‘sponsored results’. This means that all those people who see your ad will be actively searching for terms relating to your business. Facebook ads meanwhile appear in the sidebar on Facebook and let you target viewers by their age, location, marital status, and more.
But first, what exactly is PPC? PPC stands for ‘Pay Per Click’ and is a term that is usually used in the context of online advertising.
As the name might suggest, ‘pay per click’ essentially means that you only pay when someone clicks. As an advertiser, that means you’ll only pay when someone clicks on your adverts and this in turn means that you’ll not be charged anything if your ad isn’t successful at grabbing attention and encouraging people to click. If you have a landing page that successfully converts traffic into customers then, this can be almost a risk-free way to generate profit. Normally when you do pay for each click it will only be a few cents each time, though the higher your budget the more often your ad will show.
Pay Per Click advertising networks includes Google ads vs Facebook ads, though there are many more. This is a highly effective marketing strategy and one that many businesses can profit from greatly. But the real power comes from the ability to so perfectly target the specific end-user you are interested in. And this is where the differences between Facebook Ads and Google Ads become very apparent.
Let’s say you have a product that sells for $100. You make $35 from each sale and you have a conversion rate of roughly 1%. That means that for every 100 people who come to your website, you make $35. That in turn means that as long as you pay less than $3.5 per visitor, you should make a profit! This is what will determine your ROI.
The “CPC” is the “Cost Per Click” – the amount you pay for each visitor. We can’t directly compare Facebook Ads with Google Ads on this front, seeing as the amount you pay depends on the search term you advertise on or the type of person you try to advertise to based on their demographics and details. Suffice to say that they are fairly comparable.
The other way to increase ROI beyond lowering the cost of each click then is to focus on the conversion rate. You can improve this by improving the quality of your sales pitch, but you can also do it by improving the relevance of the type of person seeing the ad. Ideally, you want to show ads to your ideal “buyer persona.” This is the person most likely to buy your product based on their age, income, marital status, interests, and more.
Facebook does this by allowing you to use information that users freely give to the company when they sign up. This gives you the option to explicitly search display ads based on how a user describes themselves.
Google on the other hand allows you to do this more implicitly, by requiring you to make assumptions about the user based on their searches. For example, someone searching for “buy hats online” probably wants a new hat!
Whereas Facebook lets you go into more specific, granular detail, Google has the benefit of “intent.” The person is not just generally interested in hats, they are actively looking to buy a hat. Thus you can show the ad to the right person, at the right time. That said, if the hat you sell is aimed at a specific type of person, Facebook might have been better at helping you find that person!
There are other considerations to take into account when comparing Google ads vs Facebook ads, too. For example, you may have a target audience that is unlikely to use Facebook at all! In that case, Google would offer a better ROI. Then there are the additional features: Facebook is great for building a community as it allows you to build followers (likes) for a page. Then again, Google gives you more control over features like retargeting.
If you hadn’t guessed already, the answer is that neither Google Ads nor Facebook Ads will definitively give you a better ROI. The answer comes down to how you use the platforms and the nature of your business.
We are a premier internet digital marketing company providing:
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
If you are a small business owner, freelancer, or entrepreneur, then you know how important SEO tools & Software can be for your company platform. Properly implemented SEO can bring you the most traffic. On the other hand, poorly implemented SEO can not only result in a loss of traffic but can even cause penalties to be assessed by various search engines.
Here are a few basics of SEO that can help ensure that your business gets off to the proper start.
The first part of any marketing strategy should be proper keyword research. The internet is a vast place, creating a solid foundation across all of your platforms such as in social media, content, and your paid marketing ensures that your website SEO strategy has the greatest chance of success.
There are several ways to go about researching keywords to use for your business. Google’s Keyword Planner is a great place to start. Setting up and then using this tool is simple, and best of all free. All you have to do is set up an Adwords account on Google and enter a few keywords that describe your product, service, or business. This allows you to search the volume and competition level for the words selected. Depending on the popularity of your niche or product, the main words are often enough to generate high amounts of traffic. If you want to target a specific type of consumer, you can use variations or specific words that speak to your audience.
This is a great way to plan the words you will use on your main homepage or push page, but you can also use the tool to discover keywords to place on the rest of your website. Placing keywords in strategic places of every page of your website will increase natural traffic and encourage organic SEO visitors that will better convert to income-generating consumers. For example, placing a keyword on your contact me page will help draw more visitors. Adding keywords to your blog page on your site will also help encourage potential clients to visit your pages.
This tool is great for both small businesses and SEO specialists because it gives you the inside look at what your competition is using for keywords so you can plan your content and your strategy accordingly. It is free for limited users, and if you have a large volume of pages to check and promote, you can sign up for their $70 per month plan.
Knowing the right long-tail keywords to add to your content is the best way to make sure you drive traffic to your site and increase your revenue. This application helps you find content that people are searching for most, within a recent time frame so you can strike while the iron is hot!
Keyword searches often result in a large number of results, exporting them to a spreadsheet will allow you to sort and save the ones that fit with your business model. Exporting them to a spreadsheet also allows you to view each phrase or word individually. You can then make notes to yourself about what pages the keywords would be a good fit for, or it can also be used to help plan content that revolves around the keywords.
This is a great tool for those businesses or influencers who have either a large bank of content projects to manage or a large number of sites they want to optimize. It is only $60 a month and lets you handle the planning, KW, and scheduling within the application which makes it a great choice for teams and SEO managers with several clients.
This is really the full package, you can manage all of your content, marketing, and scheduling from one simple interface. This beautiful program allows you to integrate all of your social platforms and content sharing networks in one place, and even has marketing automation tools for premium users.
There is a lot that goes into effective SEO and effective content marketing, so missing a few ends here and there can have a pretty dramatic effect on your ranking efforts. This application is a great way to keep a checklist of everything you want to do with your content to make sure that you don’t miss that one thing that could generate better results for your content and your site. The program will also give you great suggestions for things you may not have already been doing that can increase your monetization efforts.
Even with small business SEO tools & software like a keyword creator, it’s possible to get stuck choosing good words that will drive organic traffic. In these cases, doing a bit of research on your competition. This is a great way to find out what is working for others that may also work for your business. You can do this manually, or use a simple tool like Moz Toolbar that allows you to see the SEO used on any webpage.
We are a premier internet digital marketing company providing:
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
Google Analytics is one of the most useful tools at your disposal if you are a website administrator or owner who has their website set up with Google. The truth is that Google is one of the internet’s most powerful tools. If you’re not using it, you might be losing out on a lot of driven features.
If there’s anything an administrator needs most, it’s useful insights into who their users are (and what they’re clicking on to find their way). Google Analytics provides customized insights like nothing else on the internet.
Statistics drive website traffic. Furthermore, statistics about website traffic tell you whether your call-to-action campaigns, embedded links, blog posts, and overall marketing approach is currently having the effect you need. The information Google Analytics provides can also tell you where to adjust your approach to maximize your website’s traffic and engagement.
How do you set up Google Analytics? In addition, exactly how does it work from there? While the official Google guide is pretty straightforward, the majority of users still have more questions after they’ve read it. Here’s how to get Google Analytics set up as a website owner or administrator.
Google Analytics is an insightful web tool and online dashboard made available as an option to website owners who are already Google subscribers (and who choose to sign up to Analytics).
Imagine a hit counter, but for tracking website activity and location instead of just hits. It offers practical answers about who users are, where users are from, and exactly what users are doing. It also happens to do this better than the majority of other solutions that are out there.
Google is preferable because of the level of insight (and support) that they offer. It’s also easy to set up and easy to use, while a lot of other statistical analysis web tools and widgets take vast amounts of coding knowledge to pull off
It’s a lot like the all-seeing eye of the internet. Almost.
First, Google Analytics tells you the basics of your website access. This includes information like where users are visiting from and which tags or links are bringing users through to your website; this is especially useful for seeing whether your calls-to-action work as well as they should.
Google Analytics can also be set up to tell you more. Among other things, Google Analytics can also track much more specific information about visitors to your website, including what they are clicking on, how long they look at a certain page – and which links are taking them where.
It’s more insight than most analytical tools afford you with. That’s why you can’t afford to be without it.
If you’re saying, “Sign me up!” then you’ve made a good choice. Sign up is the first step that you’ll have to follow in order to be part of the Google Analytics network. This just means that you’ll have to navigate to the main page for Google Analytics and enter your regular username and password (if you are already registered for a Google account). If you aren’t, just create one.
The second step is setting up what’s called a property. Simply defined, your “property” refers to the websites you own/are in charge of. Multiple properties (or websites) can be listed here just in case you’re part of a network of websites and would like to use the same web tool across the board.
Next, you’ll set up what’s called a reporting view. The reporting view is what information or data you would like Google Analytics to collect. This can be as specific or as general as you need it to be – and it’s part of what makes Google Analytics one of the best tools for seeing into the background of your site.
Lastly, Google issues you with a tracking code for your website. The tracking code is your individualized Google stamp that helps Google bots to track user activity. This is mostly back-end stuff that users will never see (nor need to worry about) – but it is important so that Google knows where to go, and it’s an essential component of powering your profile.
There’s a lot more to the Google Analytics tool than just the signup process and basics. What users are doing when it comes to buttons, videos and apps are also options that you can customize with Google – and you can even view things like how many users followed through from the first click to checkout.
More is available through Analytics by downloading the mobile app: The app puts you in touch with what your users are doing from anywhere. If you’re a user who needs even more features, download the official Google Analytics Playbook that functions as a guide to some of the more advanced things you can do with the system.
Alternatively, users can move from the “free” version of Analytics and pay to become a Power User instead. This means instant access to more features – and more useful info.
We are a premier internet digital marketing company providing:
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
