What Is a Video Markup in SEO?

Most search engines allow websites to use video search engine optimization. By doing so, website owners can describe their videos to search engines in a clearer and more detailed way. Without this feature known as video markup, search engines can only see and filter a video’s title, description, and thumbnail. What Is a Video Markup in SEO? A video markup also allows the search engine to determine a video’s creator,…

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Expert Tips to Build a Winning SEO strategy in 2021

SEO or Search Engine Optimization is the practice of increasing user traffic in your website through non-paid search engine results. It’s about knowing how users surf the internet, knowing which words they use, and knowing which products and trends are consumable for them. User engagement on the internet is high right now because a lot of people are in their homes. A website with a good SEO strategy is likely…

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Are Newsletters Effective?

A newsletter is something we see in the media every day. Newsletters include both printed and electronic reports containing news about activities of a business or from an organization and are sent to its members, customers, employees, or other subscribers. A newsletter generally contains one main topic of interest to its readers. This is usually used by businesses and organizations to share relevant and valuable information. This gives you direct…

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What Is Content Marketing?

You’ve probably heard that content is “king” in the digital marketing space. Maybe you’ve read somewhere that content marketing is 62 percent more cost-effective yet it brings in 3 times more leads than paid promotions, ads, and other outbound strategies. Or perhaps the fact that adopters boost their conversion rates by up to 6 times compared to non-adopters. However you look at it, content is an effective tool for marketing…

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Can You Do SEO Yourself?

For those looking to get their content or their website in front of viewers, chances are you have heard of SEO. Search engine optimization has been around for quite some time, and it has proven to be an effective way to help increase rankings. While it may seem like complicated science, you will be happy to note that you can do your own SEO work and effectively boost your rankings.…

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Paid Search vs Organic Marketing

Over 90 percent of all online experiences start with the use of a search engine. This results in about 3.5 billion searches each day and this is just through Google. Every business agrees that search is extremely valuable. However, there are some disagreements when it comes to organic vs paid search marketing. Paid Search vs Organic Marketing Differences Between Organic and Paid Search Marketing The main difference between paid search…

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