Are Newsletters Effective?

A newsletter is something we see in the media every day. Newsletters include both printed and electronic reports containing news about activities of a business or from an organization and are sent to its members, customers, employees, or other subscribers. A newsletter generally contains one main topic of interest to its readers. This is usually used by businesses and organizations to share relevant and valuable information. This gives you direct…

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What Is Content Marketing?

You’ve probably heard that content is “king” in the digital marketing space. Maybe you’ve read somewhere that content marketing is 62 percent more cost-effective yet it brings in 3 times more leads than paid promotions, ads, and other outbound strategies. Or perhaps the fact that adopters boost their conversion rates by up to 6 times compared to non-adopters. However you look at it, content is an effective tool for marketing…

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Can You Do SEO Yourself?

For those looking to get their content or their website in front of viewers, chances are you have heard of SEO. Search engine optimization has been around for quite some time, and it has proven to be an effective way to help increase rankings. While it may seem like complicated science, you will be happy to note that you can do your own SEO work and effectively boost your rankings.…

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Paid Search vs Organic Marketing

Over 90 percent of all online experiences start with the use of a search engine. This results in about 3.5 billion searches each day and this is just through Google. Every business agrees that search is extremely valuable. However, there are some disagreements when it comes to organic vs paid search marketing. Paid Search vs Organic Marketing Differences Between Organic and Paid Search Marketing The main difference between paid search…

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How To Use Social Media To Support SEO

Message boards used to be the most popular places on the internet to get together or to get to know more about a topic. While many message boards are still pretty popular, billions of people use social media to keep in touch or stay informed. Social media is arguably one of the single most powerful tools at our disposal in the internet age. Companies who aren’t working on their social…

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Defining Digital Marketing Goals

Digital marketing, although it has been around for several years now, is still relatively new. In addition, each year it becomes more complex. The excitement for all of the new tools and channels can lead marketers into a trap of focusing too much on how and then forgetting to focus on the why. This is why it is important to make sure that you set up digital marketing goals that…

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