Have you ever asked someone in your life a pressing question about something you needed a quick answer to, only to be told to “just Google it”? Search engines have become an integral part of the way we live and gather information. So often, the answer you are after really is a simple click away. For example, think “what’s the weather in Austin, TX” or “free online calculator”. Other times?…
Many will tell you that having a website is one of the most crucial first steps in building a presence online. One of the first tools in creating that webpage will be having a convertible and solid landing page for your community. A landing page is a dedicated page on your site used to increase your conversion rates. Whether you make it your home page or a separate one, a…
Ah, the age-old question; can sales and marketing work together? Unfortunately, there’s been a lack of alignment between the two over the years. While the ultimate goal for both may be the same, the way each gets to it may differ. Working closely together can have many advantages and can help propel the business forward if done properly. Here are some advantages to integrating your sales and marketing teams. Can…
Most search engines allow websites to use video search engine optimization. By doing so, website owners can describe their videos to search engines in a clearer and more detailed way. Without this feature known as video markup, search engines can only see and filter a video’s title, description, and thumbnail. What Is a Video Markup in SEO? A video markup also allows the search engine to determine a video’s creator,…
SEO or Search Engine Optimization is the practice of increasing user traffic in your website through non-paid search engine results. It’s about knowing how users surf the internet, knowing which words they use, and knowing which products and trends are consumable for them. User engagement on the internet is high right now because a lot of people are in their homes. A website with a good SEO strategy is likely…
