Defining Digital Marketing Goals

Digital marketing, although it has been around for several years now, is still relatively new. In addition, each year it becomes more complex. The excitement for all of the new tools and channels can lead marketers into a trap of focusing too much on how and then forgetting to focus on the why. This is why it is important to make sure that you set up digital marketing goals that…

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Website Design Mistakes That Can Hurt Your SEO?

SEO plays a big role in your rankings. Not only does it help get your content and your products in front of consumers, but it also helps boost your company branding. Website design mistakes can significantly impact your website’s SEO rankings. As important as the content may be for your site, the design of your website is even more important. Website Design Mistakes That Can Hurt Your SEO? If your…

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Google Ads vs Facebook Ads: Which will get you a better ROI?

PPC advertising can be a fantastic tool for bringing more attention to your brand and helping you drive direct traffic to a sales page or eCommerce store. But with multiple different platforms offering PPC, Google ads vs Facebook ads, how do you know what the best option is for you? Google Ads vs Facebook Ads: Which will get you a better ROI? Well, for most advertisers, this debate really boils…

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Best Local SEO Tools & Software to Improve Your Google Rankings

If you are a small business owner, freelancer, or entrepreneur, then you know how important SEO tools & Software can be for your company platform. Properly implemented SEO can bring you the most traffic. On the other hand, poorly implemented SEO can not only result in a loss of traffic but can even cause penalties to be assessed by various search engines. Best Local SEO Tools & Software to Improve…

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How To Get Google Analytics Set Up?

Google Analytics is one of the most useful tools at your disposal if you are a website administrator or owner who has their website set up with Google. The truth is that Google is one of the internet’s most powerful tools. If you’re not using it, you might be losing out on a lot of driven features. If there’s anything an administrator needs most, it’s useful insights into who their…

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What is the Difference between on-site SEO and off-site SEO?

Even with the most beautifully polished website the world has ever seen, you still aren’t guaranteed to get traffic to it. In order to get traffic, a website needs a critically targeted SEO strategy. To clarify, fine-tuned SEO ranks your website higher in search results. When you Google something, how far down do you actually scroll? More likely than not, you never venture past page two. The closer you are…

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