Are Algorithms Prioritizing Zero-Click Content?

You spent hours creating and editing your latest video for your website. Then, you promote it through your social media channels. You were expecting tens of thousands of views; your content topic is trending with your core audience, so why wouldn’t your followers watch it? You post a link to the video on your Instagram and X accounts and hope for the best. 24 hours later, you have a fraction…

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Is Online User Experience Harming Your Business?

What does your website user experience (UX) offer visitors? If your website’s user experience does not meet the expectations of users, it can have a severe impact on your brand and business trust online. A bad user experience detracts from the user journey, reducing conversion rates and confusing prospects when browsing your site.

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How Can I Improve My Website’s Ranking in Google?

Because the internet has become the go-to resource for almost everything, ranking high on Google isn’t just beneficial—it’s essential. Fortunately, with strategic steps and an understanding of Google’s algorithms, you can improve your Google rankings and shine amidst the competition. Let’s explore actionable strategies and insights that can improve your website ranking on Google and propel it toward the coveted top spot.

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Do You Need a Social Media Scheduling Tool?

Managing multiple social media accounts on social media websites like Facebook, Instagram, and TikTok for businesses and brands every day can be a challenge if you fail to stay organized. If you are in the social media business, you know just how much time it takes from the average day to make sure when you create content it gets posted at the right time – and on all the right…

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Is it better to run ads on Google or Facebook

Advertising is everywhere and serves as a way for brands to get their products in front of and connect with consumers. For example, Coca-Cola advertising campaigns are often associated with nostalgic feelings around Christmas time and connect with consumers over their love of the holidays. The world of advertising is constantly changing and today, there are more ways to advertise than ever before. This isn’t your grandfather’s ad catalog anymore,…

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Word of Mouth Versus Paid Advertising

Word of mouth and paid advertising are two powerful strategies in the realm of marketing. Word of mouth relies on organic conversations and recommendations between individuals, typically facilitated by satisfied customers. On the other hand, paid advertising involves a company allocating money to promote its products or services. Paid advertising is often done through different channels like social media, search engines, ads on websites, as well as traditional forms such…

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