Florida falls under a subtropical climate. Florida’s weather presents local businesses with a series of advantages and disadvantages. Warm temperatures and high humidity in Florida mean the weather affects virtually every aspect of business operations. Hurricanes bring with them the possibility of significant loss and destruction. Business owners must understand Florida weather-related risks for effective planning, identify opportunities, and mitigate these issues.
The travel and tourism industry is worth billions each year, but the tourism industry doesn’t work on its own. Marketing is one of tourism’s important facets, without it, the industry wouldn’t be able to function. But what makes tourism marketing so important and how does it work? Here’s what makes tourism marketing the cornerstone of tourism itself.
Free website builders are all the rage for freelance professionals and designers right now. People are using them for themselves and clients. They are advertised as a quick and cheap way for anyone to create a website. Site builders can have benefits, including their cost, however, they also have drawbacks that discourage professionals from using them. Should you use a free website builder for your business? Here’s why there’s a…
Chances are your content strategy for your blog or website included stock images at some point. It’s something we’re all guilty of doing. Millions of websites use these images to support their content. Whether you’re using a free or licensed image, stock images can come in handy to bolster the impression with your target audience. But do stock images affect your SEO strategy and how well your site ranks in…
