Expert Tips to Build a Winning SEO strategy in 2021

SEO strategy

SEO or Search Engine Optimization is the practice of increasing user traffic in your website through non-paid search engine results. It’s about knowing how users surf the internet, knowing which words they use, and knowing which products and trends are consumable for them. User engagement on the internet is high right now because a lot of people are in their homes. A website with a good SEO strategy is likely to have more user traffic than it was before. However, doing this can be an intimidating and tasking job. But it doesn’t have to be this way. Here are some expert tips to help you build a winning SEO strategy in 2021.

Expert Tips to Build a Winning SEO strategy in 2021

Key elements to a successful SEO strategy

Before we even go ahead, we must first understand the basics of SEO. Basically, using SEO increases rankings in Search Engine Results Pages (SERP) and increases user traffic through various content principles and upgrading technical aspects of your site. Usually, the amount of content you have on your site and the amount of keywords in it determines your SERP rank. Posting several contents with a wide range of keywords is a sure way to scale your rankings up the SERP rankings. Understanding the critical elements to a successful SEO strategy is a surefire way to increase your viewership and SERP ranking.

Key elements to consider in making a successful SEO strategy:

Audience and Industry

Knowing your audience and the industry you are in will help you determine other key elements in your SEO strategy. Understanding the competition in your industry can help you make a good SEO strategy. It will also be important to know the ins and outs of your audience and industry when creating content for blog posts.

Keywords

These are phrases that are usually searched in search engines like Google and Yahoo. Knowing the amount and which word to use is a good way of increasing your rank. However, it doesn’t mean that you can just spam your website with several keywords. You have to be familiar with the topic you want, and use keywords with high search volume naturally in your discussion.

Link-building

A key factor to your SEO performance is the number of links that are connected to your site. These are called backlinks. Having backlinks helps you gain domain authority and improves the likeliness of users to engage in your website. Another way to build links is to have content that matches the user’s search inquiry. Interacting on social media sites, posting shareable content, and matching statements are some ways of link-building.

Meta title and meta description

These are like the movie posters for your website. Knowing the correct words for your title and description can help captivate users into engaging with your site. Aside from this, your website’s metadata is a ranking factor. Because it is a ranking factor, the search engine puts it into consideration when ranking web pages.

Technical Aspects

Sometimes, a website with a failing SEO strategy has nothing wrong with its contents. The problem lies on the backend of the web page. Making your website’s user experience mobile-friendly assures you that users on their mobile phones won’t have a problem when using your site. This makes sure that your viewership, regardless of how they accessed your website, will still be able to engage in it. Removing unwanted backlinks, improving site mapping, and improving URL structure are other factors to consider when optimizing search engine results.

Tips to apply to your SEO strategy

Assess your SEO performance

Knowing how your SEO performed last year can help you identify lacking areas in your SEO strategy. Identifying user visibility, user traffic, etc., are ways to improve your SEO strategy. Taking these metrics, as well as revenue and conversion rates, helps you assess how your website is doing. From there, you can focus on your weaknesses and consider them when formulating your SEO strategy.

Use keywords efficiently

Search engines function based on keywords or keyphrases. Because of this, keyword research to discover the right keywords and phrases will help you increase your website’s viewership and ranking. Like Google Search Console and SEMRush, SEO tools help you determine comprehensive search intents, keywords, and long-tail keyword variants. Understanding how your competitors’ SEO strategy can help you build your SEO strategy by knowing keyword gaps. Placing them efficiently, such as in your meta title and meta description, can help you improve your SEO results.

Fix technical SEO errors

Fixing areas of your website that make it difficult for users can help you improve user traffic and engagement. Regularly check for errors on your website. When an error is found, immediately fix the main issue and audit again. Errors like broken pages and slow loading time are some examples that you should be wary of on your site. Tools like Google Search Console and Google’s page speed tool are tools that can help you identify and fix errors present on your website.

Monitor and refine your SEO strategy

SEO is not a static process. It’s dynamic, which means that you’ll have plenty of opportunities to adjust your strategy based on your progress and achievements. Knowing your performance and progress allows you to develop immediate solutions and adjustments to your campaign, enabling you to create a more effective SEO campaign.

Additional Reading: 27 of the Biggest SEO Mistakes Damaging Websites in 2021

Naples SEO Company | Providing the BEST SEO Company in Naples, FL

We are a premier internet digital marketing company providing:

Naples Search Engine Optimization SEO services
Online presence
Website Design
Local SEO Strategy
Email Marketing
Social Media Marketing
Marketing Campaigns
Digital Marketing Strategy
And More

Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.

Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Posted by Naples SEO Company | Posted in Digital Marketing, SEO |

Apr 2021

Are Newsletters Effective?

Newsletters

A newsletter is something we see in the media every day. Newsletters include both printed and electronic reports containing news about activities of a business or from an organization and are sent to its members, customers, employees, or other subscribers. A newsletter generally contains one main topic of interest to its readers. This is usually used by businesses and organizations to share relevant and valuable information. This gives you direct access to your audience’s inbox which allows you also to share interesting content and promote sales. Twitter and Facebook are both rolling out newsletter features to their users.

Are Newsletters Effective?

Importance of a Newsletter

A newsletter is an effective method for building relationships and maintaining contact with your clients, customers, or business partners. Newsletters can also be a crucial part of brand marketing. They are an effective tool for communicating with your recipients because of their visual presentation and content.

Effectiveness of a Newsletter

Newsletters have numerous purposes and they can help in growing your business. One of the reasons is because they can bring awareness, provide basic information, or create a sense of stability and commitment for a certain project. It can also be for a certain product or service that you are offering. This tends to be very helpful for businesses in modern times. A newsletter serves as an aid to support and enforce educational messages. Here are some key points on what a newsletter can do:

Give Awareness

Creating and publishing a newsletter can increase brand awareness and help customers gain an understanding of your company. At the same time, it also does the same for your products and services. The potential customers can only have a limited perspective of what a company can offer if you use only simple advertisements. Creating newsletter content can build a more detailed picture which makes it more interesting to the readers.

Promote Products and Services

Using newsletters is effective in promoting your products and services. They can also help if you want to reveal that you are launching a new product. Setting down the information and details of the product will be a great help. You can also introduce special offers your company may have which can also create a spark of interest to customers. You can post a newsletter on your social media pages like Facebook and Twitter to grow your audience. Social media is now one of the main ways companies disseminate newsletters as it is easy to use and reaches a large audience.

Maintain Contact

Publishing newsletters regularly, whether monthly or weekly, will help you maintain solid contact with your customers. Have you ever noticed customers purchase your products inconsistently? By publishing newsletters, you can maintain solid contact between purchases and build strong relationships.

Tips on Creating a Newsletter

Now that you know about the importance and effectiveness of a newsletter, here are some tips on publishing a newsletter. We hope these tips will be helpful as you start your own newsletter.

Know your Target Audience

Every newsletter has a certain target audience for its products or services. It is very important to know who they are, what their interests are, what things are important to them, and what information they expect to find in a newsletter. Your target markets’ age may vary depending on what your products are and what platform you are using for the newsletter. Facebook and Twitter are good platforms to post newsletters if your target audiences are teenagers or adults.

Reader’s Point of View

Always remember to acknowledge and consider the reader’s point of view. When they read your newsletter, consider what they would think and what they would expect of your newsletter. Do not focus on your perspective, but rather on the perspective of the reader itself.

Presentation

Make sure the newsletter is designed in a reader-friendly manner. Always remember that simple is good. It is highly advisable to avoid small and overly dramatic fonts and only include and post images that are relevant. Do not put any images that may not be pleasing to the eyes and images that are not connected to the main topic of your newsletter.

Existing Materials as References

You may consider using existing materials as a reference on how you create a new and fresh foundation of a newsletter. It is definitely uninteresting if readers see the same ideas and concepts again and again so make sure that you learn from your previous newsletters. Use previous newsletters as a reference on how you will improve and create new material. This can definitely help you with upcoming sales opportunities that you might encounter.

Additional Source: 10 Tips For An SEO-Friendly Blog Post

Naples SEO Company | Providing the BEST SEO Company in Naples, FL

We are a premier internet digital marketing company providing:

Naples Search Engine Optimization SEO services
Online presence
Website Design
Local SEO Strategy
Email Marketing
Social Media Marketing
Marketing Campaigns
Digital Marketing Strategy
And More

Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Posted by Naples SEO Company | Posted in Digital Marketing |

Mar 2021

What Is Content Marketing?

What is Content Marketing

You’ve probably heard that content is “king” in the digital marketing space. Maybe you’ve read somewhere that content marketing is 62 percent more cost-effective yet it brings in 3 times more leads than paid promotions, ads, and other outbound strategies. Or perhaps the fact that adopters boost their conversion rates by up to 6 times compared to non-adopters.

However you look at it, content is an effective tool for marketing and setting your business up for success. But what is content marketing, really?

What Is Content Marketing?

Content marketing is a strategic process in which marketers consistently produce and distribute relevant, informative, and engaging content to create value for a target audience. This proven practice is the core of digital marketing, which is aimed at improving search rankings, enhancing brand awareness, and generating interest in products or services.

In other words, content marketing is all about creating and publishing great content that resonates with your target audience (aka customers). It’s a vital component of any solid marketing strategy, and it’s easy to see why.

Different types of content are at the heart of pretty much any kind of online interaction with your customers. It helps consumers sail through the buyer’s journey, from initial search to discovery and eventually making the purchase decision.

In saying so, content helps brands generate more leads, increase sales, and grow their businesses. If leveraged creatively and correctly, it can maximize content return on investment by making sure that each piece of content — be that a video, infographics, article, email, blog post, or any other format — gets in front of the right audience and at the right time.

Content marketing is not about the mechanical process of publishing one piece of content after another. You’ve got to learn how to produce and promote inspirational, educational, informative, useful, and compelling content that’ll reach the right readers on the right platform. It must be content that your target audiences want to consume, so that it can inspire the desired action, such as a purchase, email subscription, etc.

Why Is Content Marketing Important?

Content marketing campaigns are fairly new but have already proven to be quite effective. Let’s look at the top reasons why savvy brands have embraced this type of marketing.

Benefits of Content Marketing:

It attracts leads for free

Every business needs to attract customers to stay afloat, there’s doubt about that. This is where content marketing comes in handy. Instead of coughing up $2 per click using ads, you can pull in 10,000 or more customers to your website for the price of posting a YouTube video or writing a blog post.

If you have a good content marketing strategy, every blog post, video, article, or Ebook will help bring customers for years and years. This means that content marketing offers a lifetime ROI. A paid ad will attract a customer only once, but when you create content it can drive traffic to your website or online store for years, making an asset rather than an expense.

It’s a tool for staying competitive

The internet has provided an almost level playing ground for every business on a global scale. That means a small boutique shop in Tallahassee, Florida is competing head-to-head with a giant retailer like Walmart or Amazon. Thankfully, there’s another equalizer: content.

That’s right; over 90 percent of all brands and modern businesses have adopted content marketing, from industry titans like P&G, Apple, and Coca-Cola to your favorite taco food truck.

If you’re not using content, you may be losing business to competitors. If you do, you’ll be a leg up on your rivals that don’t use content marketing. It’s that trivial, but incredibly important.

It helps you engage with an evolving consumer base

Technology is fast-evolving, and it’s changing the way your customers make purchase decisions. Today, consumers go to social media, use Pinterest, watch YouTube videos, or ask friends for recommendations via messengers. Content helps you reach your target audience wherever they may be.

It is highly personalized

Content marketing involves studying your typical customer. What’s their demographic? What are their interests, dislikes, or desires? By doing so, you can tailor your content to resonate well with your readers. This helps not only drive lead generation but also increases conversion and sales.

It saves money!

As we’ve already mentioned, content marketing costs 62 percent less than advertising, sales, and other outbound marketing campaigns. Even more impressive, content delivers ROI for many years to come. That’s because it is not a one-and-done type of marketing.

Wrap-up

Content marketing is the strategic practice of providing free media-form content to customers to get their attention and interest in return. This type of marketing is designed to boost brand awareness, improve search engine rankings, increase lead generation, and ultimately convert them into loyal customers. It can also be an excellent tool for PR and customer service.

Naples SEO Company | Providing the BEST SEO Company in Naples, FL

We are a premier internet digital marketing company providing:

Naples Search Engine Optimization SEO services
Online presence
Website Design
Local SEO Strategy
Email Marketing
Social Media Marketing
Marketing Campaigns
Digital Marketing Strategy
And More

Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Posted by Naples SEO Company | Posted in Digital Marketing, Marketing |

Feb 2021

Can You Do SEO Yourself?

Do seo yourself

For those looking to get their content or their website in front of viewers, chances are you have heard of SEO. Search engine optimization has been around for quite some time, and it has proven to be an effective way to help increase rankings. While it may seem like complicated science, you will be happy to note that you can do your own SEO work and effectively boost your rankings. In order to use SEO effectively on your own, all you need to do is learn the basics, and then practice.

Can You Do SEO Yourself?

What is SEO?

SEO is a collection of different offsite and onsite actions that will help your pages show up on search engines. SEO covers a range of actions such as incorporating keywords into content, to crafting an XML sitemap. When a consumer looks for information, based on those actions, your web pages or website will be delivered as one of their result choices. The more effective you are at implementing good SEO, the higher you will be in the overall search results.

DIY SEO

The best way to do SEO effectively is to learn the basics, practice them, and use them regularly. Instead of trying to do everything at once, start small. First, you should run your website or web page through an SEO checker. You can find a lot of free services online that will run a basic check and give you a report on areas that need improvement.

DIY On-page SEO

On-page SEO is mainly, elements on your website that you are able to manipulate. These are areas such as your meta description and the title tag, both of which show up in the search results. The next part you can control is the keywords used on your website. It is important that you research your keywords and use them naturally all over your website. Slip them into your title tags and meta descriptions as well. The keywords tell search engines what your website and the pages on your site are about. They are triggered when an internet user searches for something using one or more of those keywords.

Researching keywords is not that difficult. You can simply think about what you would search for if you were looking for a specific product or service. Those words are natural keywords that will deliver organic results. Most search engines also offer an API keyword research tool that can help you research keywords to fit your niche.

How to Make It Work For You

Search engine optimization will help you attract a generous amount of site traffic as long as it is put to use in an effective manner. Spreading links all over the internet promises a huge impact, but unless it is done properly, your site will have search engine rankings. The most likely reason is that either your content isn’t polarizing, or your SEO game is not very effective.

Less is More With Content

Make sure that the content you post to your site is actually useful. Flowery words, catchy titles, and popular keywords are only a small amount of what SEO actually is. It is important that the content is connected to services or products that your website offers. Always remember, your website is for users so the content should also be user-friendly. Word count matters, you need at least 350 words a page, but limit your long post to only technical content.

Let’s face it; reading a lengthy post is not really why most people turn to the internet. When they read something, they want to get their information or service quickly. Site visitors want a quick answer, and so fewer words might give you more visits to your website and a higher ranking in search engines; less is more.

DIY Off-page SEO

On-page SEO is important, these are things you can do to your own site to make it more attractive for the search engines. The next step is getting other people and other websites to also suggest users visit your site. Search engines love when other reputable sites link to or suggest new sites that should also be a part of their searches. The thing is, actually having higher-ranked sites link to your site is not always easy, but it is possible.

Avoid buying link-backs, it may seem like an easy shortcut, but you will get penalized and any other SEO work will go down the drain. The best way is to create good content that people want to share. You can also secure a guest post spot on a reputable website, which will give you name recognition and a link back. Make social media work for you, talk about your site in places that are relevant to your product or services. Reciprocal link sharing groups are another good way to get your site ranked, so long as you are not paying others to spam. With a little time and a lot of effort, your DIY SEO will produce results that eventually translate to conversions.

Naples SEO Company | Providing the BEST SEO Company in Naples, FL

We are a premier internet digital marketing company providing:

Naples Search Engine Optimization SEO services
Online presence
Website Design
Local SEO Strategy
Email Marketing
Social Media Marketing
Marketing Campaigns
Digital Marketing Strategy
And More

Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Posted by Naples SEO Company | Posted in Digital Marketing, SEO |

Jan 2021

Paid Search vs Organic Marketing

Over 90 percent of all online experiences start with the use of a search engine. This results in about 3.5 billion searches each day and this is just through Google. Every business agrees that search is extremely valuable. However, there are some disagreements when it comes to organic vs paid search marketing.

Paid Search vs Organic Marketing

Differences Between Organic and Paid Search Marketing

The main difference between paid search marketing and organic search marketing comes down to cost. Organic search focuses on rankings that are unpaid and paid search focuses on rankings that you pay for. Organic searches involve companies’ use of search engine optimization as a way to increase their website’s visibility in the search results. Paid search allows a business to pay for a higher spot in search results.

Organic Search Benefits

There are several benefits provided by organic search results. The first and most obvious benefit of organic search is that there are no costs upfront for results. All that is needed for organic search is a commitment of time. This commitment can range from the time it takes to research SEO basics to creating a strategy for optimizing content, and even more.

You can invest money for organic searches, but you have the freedom and the ability to choose. For example, you can hire a consultant or SEO agency to help provide you with optimization for your website to improve your organic rankings.

ROI

The ROI or return on investment for organic search is very high. When you put forth efforts to optimize your website, the return on your investment is very high. This is why around 90 percent of marketers state that SEO is successful.

Compounding Benefits

When you create and then launch an SEO strategy and then continue to expand on it, your business will be able to maximize on the benefits provided by organic SEO. As you are creating more content, you are attracting more links to your site and creating chatter about your business.

Credibility

When you appear at the top of an organic search result, you create a positive impression with your potential clients or customers. Organizations that appear in the paid section of the search, do not seem as credible. Additionally, if your company appears in several search results organically, it can boost the brand awareness for your business.

In comparison, organizations that appear in the paid section can seem less credible.

Paid Search Benefits

There are advantages of paid search marketing as well. One of the biggest benefits of paid search marketing is that the results are instant. Organic search strategies take time, but when you pay for search results you can see results as soon as your paid ads are released. If these results generate revenue, they are well worth the price you are paying.

Data Generation

Using paid search marketing also comes with the advantage of data. You will be able to determine key words, age and location of your potential clients, and even more. Demographic information can help you with your marketing approach. Using the keyword information that you get from your paid searches can help you create new content that covers these words.

ROI

The return on investment for paid search marketing is relatively high as well. When using Google Ads, most companies see an average return on investment of around $8 for every dollar that they spend.

Ready to Buy Users

One other advantage of paid search marketing is that this type of advertising often attracts users who are ready to make a purchase. They just need directions from a company that has what they need. You can be in that role by simply paying for an ad on top of the search page.

Cons of Organic Search

There are a few drawbacks of using organic search. The first is that this type of search marketing requires routine maintenance. You have to be committed to continually optimizing your information. Second, organic search needs time before you see any results. The turnaround time for SEO to work can take several months. Finally, in order to be successful, a certain skill set and background is necessary. Your team can learn SEO, but this can be challenging and take people away from other areas of your business.

Cons of Paid Search

The main con of paid search results is simply the cost. You have to pay for it upfront and you do not know if it is going to bring in the business to recoup the costs. Maintenance is also an issue as you need to stay on top of your paid search strategy as well as your budget.

Overall, the best approach for any business is to use a variety of paid and organic search marketing to get the best possible results.

Naples SEO Company | Providing the BEST SEO Company in Naples, FL

We are a premier internet digital marketing company providing:

Naples Search Engine Optimization SEO services
Online presence
Website Design
Local SEO Strategy
Email Marketing
Social Media Marketing
Marketing Campaigns
Digital Marketing Strategy
And More

Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Posted by Naples SEO Company | Posted in Digital Marketing, Marketing, Organic SEO |