What app would you say you use the most? For millions of Americans – it’s TikTok, with Instagram and YouTube being close runners-up. What makes these social media platforms so popular? Well, it’s simple – it’s video content. Video viewing is our preferred medium of content consumption. Millions of Americans and Europeans spend hours daily
Florida falls under a subtropical climate. Florida’s weather presents local businesses with a series of advantages and disadvantages. Warm temperatures and high humidity in Florida mean the weather affects virtually every aspect of business operations. Hurricanes bring with them the possibility of significant loss and destruction. Business owners must understand Florida weather-related risks for effective
The travel and tourism industry is worth billions each year, but the tourism industry doesn’t work on its own. Marketing is one of tourism’s important facets, without it, the industry wouldn’t be able to function. But what makes tourism marketing so important and how does it work? Here’s what makes tourism marketing the cornerstone of
Word of mouth and paid advertising are two powerful strategies in the realm of marketing. Word of mouth relies on organic conversations and recommendations between individuals, typically facilitated by satisfied customers. On the other hand, paid advertising involves a company allocating money to promote its products or services. Paid advertising is often done through different
Consumer marketing and sales techniques are effective when they target the appropriate audience, ensuring engagement with the ideal customer. This is how you get your foot into the door for a more successful future business. Would Coca-Cola succeed if it marketed to the wrong market? Would individuals who aren’t particularly fond of Heineken purchase it?
