Defining Digital Marketing Goals

digital marketing goals

Digital marketing, although it has been around for several years now, is still relatively new. In addition, each year it becomes more complex. The excitement for all of the new tools and channels can lead marketers into a trap of focusing too much on how and then forgetting to focus on the why. This is why it is important to make sure that you set up digital marketing goals that are clearly defined.

There are more and more channels to use to reach your customers and there are even more sophisticated data tools for digital marketers to use. Collecting data across several channels and creating a customer profile provides brands with a better way to target individuals in order to create more personalized experiences for their consumers. Consumers can be reached using their preferred digital channels, which could be the web, social media, mobile, email, or a combination of these things. Brands can communicate in these ways to improve their customer journey.

Defining Digital Marketing Goals

Setting goals and measuring against them is critical for qualifying the success of an online marketing initiative. Here are some tips for defining and measuring digital marketing goals that are effective.

Amount Spent Versus Earned Conversions

One of the easiest and simplest goals for experts to measure and define is the amount of money that is spent on the digital marketing campaign compared to the number of conversions into customers that pay. Acquisition strategies are one area that most marketing experts spend a lot of money on. This might include Google Ads, Facebook ads, partner affiliations, email campaigns, etc. Each of these has costs associated with them. A marketing team needs to measure how much of their budget they spend on each of these channels and then look closely at how many conversions each of these strategies turns into. This will show how effective the campaign really is.

For example, if you are spending a ton of money on Facebook ads and the conversion rates are low, a change is necessary. Look closely at all of the money that is being spent and if it is not bringing anything into the business, it is time to reevaluate.

It is important to make sure that you set a target for lead conversions. You can then measure this against the amount of money that is spent. Make sure that you are meeting this goal each month. If you do not achieve your goal, changes need to be made. Using smart data tools can help you reach your consumers where they are and help determine the best channel to use in order to catch the attention and gain the conversions that you are looking for.

Customer Retention

Acquiring new customers is only one aspect of digital marketing to consider. Additionally, it is important to make sure that you are retaining your current customers. Retaining customers is more profitable than obtaining new ones. The reason for this is because getting new customers is expensive and overall returning customers tend to spend more in the long run. One study shows that 80 percent of the future revenue of a company will come from only 20 percent of their current customers. One reason for this is because each sale in the future is going to provide a larger gross margin because the cost of purchases is not measured against the cost of buyer acquisition.

To define this goal a marketer will need to look at the increase in the average purchases from their current clients. Engagement measurements should also be considered. Since retaining customers is so important, retention goals need to be considered as these are critical for digital marketing plans. Data and other marketing technologies can be used in order to come up with retention strategies for your consumer base. This might include emails, personalization, and loyalty programs that can help make reaching strategy goals more manageable.

Win-Back Ratio

At some point in the customer lifecycle, they will lag or revert. Trying to pull them back in, is an objective that marketers need to set and work towards. Setting goals for win-back ratio is an important aspect of digital marketing. Product suggestions, abandoned cart emails, personalized benefits, and special offers are all good tactics to help keep your customers coming back. Try these different options and keep track of what works for your particular customers. Spending time researching how to keep your customers engaged can really pay off.

Defining your digital marketing goals and then carefully measuring them is the best way to determine the success of each campaign. Understanding how well each strategy works will lead to the most success when it comes to digital marketing.

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Posted by Naples SEO Company | Posted in Digital Marketing, Marketing |

Aug 2020

Best Local SEO Tools & Software to Improve Your Google Rankings

SEO Tool & Software

If you are a small business owner, freelancer, or entrepreneur, then you know how important SEO tools & Software can be for your company platform. Properly implemented SEO can bring you the most traffic. On the other hand, poorly implemented SEO can not only result in a loss of traffic but can even cause penalties to be assessed by various search engines.

Best Local SEO Tools & Software to Improve Your Google Rankings

Here are a few basics of SEO that can help ensure that your business gets off to the proper start.

The Importance Of Solid Small Business SEO Tools & Software

The first part of any marketing strategy should be proper keyword research. The internet is a vast place, creating a solid foundation across all of your platforms such as in social media, content, and your paid marketing ensures that your website SEO strategy has the greatest chance of success.

There are several ways to go about researching keywords to use for your business. Google’s Keyword Planner is a great place to start. Setting up and then using this tool is simple, and best of all free. All you have to do is set up an Adwords account on Google and enter a few keywords that describe your product, service, or business. This allows you to search the volume and competition level for the words selected. Depending on the popularity of your niche or product, the main words are often enough to generate high amounts of traffic. If you want to target a specific type of consumer, you can use variations or specific words that speak to your audience.

Get Your Push Page Out There To Boost Your Rankings

This is a great way to plan the words you will use on your main homepage or push page, but you can also use the tool to discover keywords to place on the rest of your website. Placing keywords in strategic places of every page of your website will increase natural traffic and encourage organic SEO visitors that will better convert to income-generating consumers. For example, placing a keyword on your contact me page will help draw more visitors. Adding keywords to your blog page on your site will also help encourage potential clients to visit your pages.

Use The SEMrush Tool To Get Seen

This tool is great for both small businesses and SEO specialists because it gives you the inside look at what your competition is using for keywords so you can plan your content and your strategy accordingly. It is free for limited users, and if you have a large volume of pages to check and promote, you can sign up for their $70 per month plan.

Boost Your Keyword Selection With Longtail Pro

Knowing the right long-tail keywords to add to your content is the best way to make sure you drive traffic to your site and increase your revenue. This application helps you find content that people are searching for most, within a recent time frame so you can strike while the iron is hot!

Keyword searches often result in a large number of results, exporting them to a spreadsheet will allow you to sort and save the ones that fit with your business model. Exporting them to a spreadsheet also allows you to view each phrase or word individually. You can then make notes to yourself about what pages the keywords would be a good fit for, or it can also be used to help plan content that revolves around the keywords.

Make A Name For Yourself With DivvyHQ

This is a great tool for those businesses or influencers who have either a large bank of content projects to manage or a large number of sites they want to optimize. It is only $60 a month and lets you handle the planning, KW, and scheduling within the application which makes it a great choice for teams and SEO managers with several clients.

Improve Your Google Rankings With Kapost

This is really the full package, you can manage all of your content, marketing, and scheduling from one simple interface. This beautiful program allows you to integrate all of your social platforms and content sharing networks in one place, and even has marketing automation tools for premium users.

Manage Your Market With Siege Media Checklist

There is a lot that goes into effective SEO and effective content marketing, so missing a few ends here and there can have a pretty dramatic effect on your ranking efforts. This application is a great way to keep a checklist of everything you want to do with your content to make sure that you don’t miss that one thing that could generate better results for your content and your site. The program will also give you great suggestions for things you may not have already been doing that can increase your monetization efforts.

Even with small business SEO tools & software like a keyword creator, it’s possible to get stuck choosing good words that will drive organic traffic. In these cases, doing a bit of research on your competition. This is a great way to find out what is working for others that may also work for your business. You can do this manually, or use a simple tool like Moz Toolbar that allows you to see the SEO used on any webpage.

Naples SEO Company | Providing the BEST SEO Company in Naples, FL

We are a premier internet digital marketing company providing:

Naples Search Engine Optimization SEO services
Online presence
Website Design
Local SEO Strategy
Email Marketing
Social Media Marketing
Marketing Campaigns
Digital Marketing Strategy
And More

Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Posted by Naples SEO Company | Posted in Digital Marketing, Google Ranking, Google SEO, Marketing, Organic SEO, SEO |

Jun 2020

Best SEO Companies in Naples FL

SEO companies in Naples FL

The right SEO company can completely transform your business. The best SEO Companies in Naples FL should be able to help your business to identify the best keywords for its goals and its niche, and to then get to the top of Google for those phrases.

That means that you’re going to the first brand that users see when they search for those terms on Google. In turn, that means that you can bring in targeted traffic: that means new leads who are searching for the precise thing that you are offering! Seeing as most of us begin our search for new information and products on Google, this can mean gaining thousands of visitors that weren’t there before. That in turn can generate huge profits and completely transform the business’s fortunes.

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Posted by Naples SEO Company | Posted in Google SEO, Marketing, Organic SEO, SEO | Tags: Marketing Services in Naples FL, SEO Services in Naples FL |

Apr 2020

What is a Branding Strategy in Digital Marketing?

Branding Strategy in Digital Marketing

Digital branding is a term that is thrown around a lot, but you might be wondering what exactly is digital branding? The term is a bit curious as we do not often hear the terms radio branding or television branding. Digital marketing is now a specialist area. This has come about over the past ten years or so and the origins come from direct marketing strategies.

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Posted by Naples SEO Company | Posted in Marketing |

Feb 2020

Best Ways to Identify a Target Market

Identify a Target Market

The simplest way to describe the most fundamental business model is like so: you identify a niche, create a product or service to cater to that niche, then you communicate that idea to the target market. This is also called the “go-to-market strategy,” and by identifying a specific gap in the market for a particular kind of person, you are essentially able to create something that you know people are already interested in buying.

Now the only question is how you identify a target market, to begin with. In this post, we’re going to explore the answer to that question so that you can build a foolproof business.

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Posted by Naples SEO Company | Posted in Marketing |