What Is Content Marketing?

What is Content Marketing

You’ve probably heard that content is “king” in the digital marketing space. Maybe you’ve read somewhere that content marketing is 62 percent more cost-effective yet it brings in 3 times more leads than paid promotions, ads, and other outbound strategies. Or perhaps the fact that adopters boost their conversion rates by up to 6 times compared to non-adopters.

However you look at it, content is an effective tool for marketing and setting your business up for success. But what is content marketing, really?

What Is Content Marketing?

Content marketing is a strategic process in which marketers consistently produce and distribute relevant, informative, and engaging content to create value for a target audience. This proven practice is the core of digital marketing, which is aimed at improving search rankings, enhancing brand awareness, and generating interest in products or services.

In other words, content marketing is all about creating and publishing great content that resonates with your target audience (aka customers). It’s a vital component of any solid marketing strategy, and it’s easy to see why.

Different types of content are at the heart of pretty much any kind of online interaction with your customers. It helps consumers sail through the buyer’s journey, from initial search to discovery and eventually making the purchase decision.

In saying so, content helps brands generate more leads, increase sales, and grow their businesses. If leveraged creatively and correctly, it can maximize content return on investment by making sure that each piece of content — be that a video, infographics, article, email, blog post, or any other format — gets in front of the right audience and at the right time.

Content marketing is not about the mechanical process of publishing one piece of content after another. You’ve got to learn how to produce and promote inspirational, educational, informative, useful, and compelling content that’ll reach the right readers on the right platform. It must be content that your target audiences want to consume, so that it can inspire the desired action, such as a purchase, email subscription, etc.

Why Is Content Marketing Important?

Content marketing campaigns are fairly new but have already proven to be quite effective. Let’s look at the top reasons why savvy brands have embraced this type of marketing.

Benefits of Content Marketing:

It attracts leads for free

Every business needs to attract customers to stay afloat, there’s doubt about that. This is where content marketing comes in handy. Instead of coughing up $2 per click using ads, you can pull in 10,000 or more customers to your website for the price of posting a YouTube video or writing a blog post.

If you have a good content marketing strategy, every blog post, video, article, or Ebook will help bring customers for years and years. This means that content marketing offers a lifetime ROI. A paid ad will attract a customer only once, but when you create content it can drive traffic to your website or online store for years, making an asset rather than an expense.

It’s a tool for staying competitive

The internet has provided an almost level playing ground for every business on a global scale. That means a small boutique shop in Tallahassee, Florida is competing head-to-head with a giant retailer like Walmart or Amazon. Thankfully, there’s another equalizer: content.

That’s right; over 90 percent of all brands and modern businesses have adopted content marketing, from industry titans like P&G, Apple, and Coca-Cola to your favorite taco food truck.

If you’re not using content, you may be losing business to competitors. If you do, you’ll be a leg up on your rivals that don’t use content marketing. It’s that trivial, but incredibly important.

It helps you engage with an evolving consumer base

Technology is fast-evolving, and it’s changing the way your customers make purchase decisions. Today, consumers go to social media, use Pinterest, watch YouTube videos, or ask friends for recommendations via messengers. Content helps you reach your target audience wherever they may be.

It is highly personalized

Content marketing involves studying your typical customer. What’s their demographic? What are their interests, dislikes, or desires? By doing so, you can tailor your content to resonate well with your readers. This helps not only drive lead generation but also increases conversion and sales.

It saves money!

As we’ve already mentioned, content marketing costs 62 percent less than advertising, sales, and other outbound marketing campaigns. Even more impressive, content delivers ROI for many years to come. That’s because it is not a one-and-done type of marketing.

Wrap-up

Content marketing is the strategic practice of providing free media-form content to customers to get their attention and interest in return. This type of marketing is designed to boost brand awareness, improve search engine rankings, increase lead generation, and ultimately convert them into loyal customers. It can also be an excellent tool for PR and customer service.

Naples SEO Company | Providing the BEST SEO Company in Naples, FL

We are a premier internet digital marketing company providing:

Naples Search Engine Optimization SEO services
Online presence
Website Design
Local SEO Strategy
Email Marketing
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Marketing Campaigns
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Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.

Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Posted by Naples SEO Company | Posted in Digital Marketing, Marketing |

Jan 2021

Paid Search vs Organic Marketing

Over 90 percent of all online experiences start with the use of a search engine. This results in about 3.5 billion searches each day and this is just through Google. Every business agrees that search is extremely valuable. However, there are some disagreements when it comes to organic vs paid search marketing.

Paid Search vs Organic Marketing

Differences Between Organic and Paid Search Marketing

The main difference between paid search marketing and organic search marketing comes down to cost. Organic search focuses on rankings that are unpaid and paid search focuses on rankings that you pay for. Organic searches involve companies’ use of search engine optimization as a way to increase their website’s visibility in the search results. Paid search allows a business to pay for a higher spot in search results.

Organic Search Benefits

There are several benefits provided by organic search results. The first and most obvious benefit of organic search is that there are no costs upfront for results. All that is needed for organic search is a commitment of time. This commitment can range from the time it takes to research SEO basics to creating a strategy for optimizing content, and even more.

You can invest money for organic searches, but you have the freedom and the ability to choose. For example, you can hire a consultant or SEO agency to help provide you with optimization for your website to improve your organic rankings.

ROI

The ROI or return on investment for organic search is very high. When you put forth efforts to optimize your website, the return on your investment is very high. This is why around 90 percent of marketers state that SEO is successful.

Compounding Benefits

When you create and then launch an SEO strategy and then continue to expand on it, your business will be able to maximize on the benefits provided by organic SEO. As you are creating more content, you are attracting more links to your site and creating chatter about your business.

Credibility

When you appear at the top of an organic search result, you create a positive impression with your potential clients or customers. Organizations that appear in the paid section of the search, do not seem as credible. Additionally, if your company appears in several search results organically, it can boost the brand awareness for your business.

In comparison, organizations that appear in the paid section can seem less credible.

Paid Search Benefits

There are advantages of paid search marketing as well. One of the biggest benefits of paid search marketing is that the results are instant. Organic search strategies take time, but when you pay for search results you can see results as soon as your paid ads are released. If these results generate revenue, they are well worth the price you are paying.

Data Generation

Using paid search marketing also comes with the advantage of data. You will be able to determine key words, age and location of your potential clients, and even more. Demographic information can help you with your marketing approach. Using the keyword information that you get from your paid searches can help you create new content that covers these words.

ROI

The return on investment for paid search marketing is relatively high as well. When using Google Ads, most companies see an average return on investment of around $8 for every dollar that they spend.

Ready to Buy Users

One other advantage of paid search marketing is that this type of advertising often attracts users who are ready to make a purchase. They just need directions from a company that has what they need. You can be in that role by simply paying for an ad on top of the search page.

Cons of Organic Search

There are a few drawbacks of using organic search. The first is that this type of search marketing requires routine maintenance. You have to be committed to continually optimizing your information. Second, organic search needs time before you see any results. The turnaround time for SEO to work can take several months. Finally, in order to be successful, a certain skill set and background is necessary. Your team can learn SEO, but this can be challenging and take people away from other areas of your business.

Cons of Paid Search

The main con of paid search results is simply the cost. You have to pay for it upfront and you do not know if it is going to bring in the business to recoup the costs. Maintenance is also an issue as you need to stay on top of your paid search strategy as well as your budget.

Overall, the best approach for any business is to use a variety of paid and organic search marketing to get the best possible results.

Naples SEO Company | Providing the BEST SEO Company in Naples, FL

We are a premier internet digital marketing company providing:

Naples Search Engine Optimization SEO services
Online presence
Website Design
Local SEO Strategy
Email Marketing
Social Media Marketing
Marketing Campaigns
Digital Marketing Strategy
And More

Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Posted by Naples SEO Company | Posted in Digital Marketing, Marketing, Organic SEO |

Oct 2020

Defining Digital Marketing Goals

digital marketing goals

Digital marketing, although it has been around for several years now, is still relatively new. In addition, each year it becomes more complex. The excitement for all of the new tools and channels can lead marketers into a trap of focusing too much on how and then forgetting to focus on the why. This is why it is important to make sure that you set up digital marketing goals that are clearly defined.

There are more and more channels to use to reach your customers and there are even more sophisticated data tools for digital marketers to use. Collecting data across several channels and creating a customer profile provides brands with a better way to target individuals in order to create more personalized experiences for their consumers. Consumers can be reached using their preferred digital channels, which could be the web, social media, mobile, email, or a combination of these things. Brands can communicate in these ways to improve their customer journey.

Defining Digital Marketing Goals

Setting goals and measuring against them is critical for qualifying the success of an online marketing initiative. Here are some tips for defining and measuring digital marketing goals that are effective.

Amount Spent Versus Earned Conversions

One of the easiest and simplest goals for experts to measure and define is the amount of money that is spent on the digital marketing campaign compared to the number of conversions into customers that pay. Acquisition strategies are one area that most marketing experts spend a lot of money on. This might include Google Ads, Facebook ads, partner affiliations, email campaigns, etc. Each of these has costs associated with them. A marketing team needs to measure how much of their budget they spend on each of these channels and then look closely at how many conversions each of these strategies turns into. This will show how effective the campaign really is.

For example, if you are spending a ton of money on Facebook ads and the conversion rates are low, a change is necessary. Look closely at all of the money that is being spent and if it is not bringing anything into the business, it is time to reevaluate.

It is important to make sure that you set a target for lead conversions. You can then measure this against the amount of money that is spent. Make sure that you are meeting this goal each month. If you do not achieve your goal, changes need to be made. Using smart data tools can help you reach your consumers where they are and help determine the best channel to use in order to catch the attention and gain the conversions that you are looking for.

Customer Retention

Acquiring new customers is only one aspect of digital marketing to consider. Additionally, it is important to make sure that you are retaining your current customers. Retaining customers is more profitable than obtaining new ones. The reason for this is because getting new customers is expensive and overall returning customers tend to spend more in the long run. One study shows that 80 percent of the future revenue of a company will come from only 20 percent of their current customers. One reason for this is because each sale in the future is going to provide a larger gross margin because the cost of purchases is not measured against the cost of buyer acquisition.

To define this goal a marketer will need to look at the increase in the average purchases from their current clients. Engagement measurements should also be considered. Since retaining customers is so important, retention goals need to be considered as these are critical for digital marketing plans. Data and other marketing technologies can be used in order to come up with retention strategies for your consumer base. This might include emails, personalization, and loyalty programs that can help make reaching strategy goals more manageable.

Win-Back Ratio

At some point in the customer lifecycle, they will lag or revert. Trying to pull them back in, is an objective that marketers need to set and work towards. Setting goals for win-back ratio is an important aspect of digital marketing. Product suggestions, abandoned cart emails, personalized benefits, and special offers are all good tactics to help keep your customers coming back. Try these different options and keep track of what works for your particular customers. Spending time researching how to keep your customers engaged can really pay off.

Defining your digital marketing goals and then carefully measuring them is the best way to determine the success of each campaign. Understanding how well each strategy works will lead to the most success when it comes to digital marketing.

Naples SEO Company | Providing the BEST SEO Company in Naples, FL

We are a premier internet digital marketing company providing:

Naples Search Engine Optimization SEO services
Online presence
Website Design
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Social Media Marketing
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Digital Marketing Strategy
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Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Posted by Naples SEO Company | Posted in Digital Marketing, Marketing |

Aug 2020

Best Local SEO Tools & Software to Improve Your Google Rankings

SEO Tool & Software

If you are a small business owner, freelancer, or entrepreneur, then you know how important SEO tools & Software can be for your company platform. Properly implemented SEO can bring you the most traffic. On the other hand, poorly implemented SEO can not only result in a loss of traffic but can even cause penalties to be assessed by various search engines.

Best Local SEO Tools & Software to Improve Your Google Rankings

Here are a few basics of SEO that can help ensure that your business gets off to the proper start.

The Importance Of Solid Small Business SEO Tools & Software

The first part of any marketing strategy should be proper keyword research. The internet is a vast place, creating a solid foundation across all of your platforms such as in social media, content, and your paid marketing ensures that your website SEO strategy has the greatest chance of success.

There are several ways to go about researching keywords to use for your business. Google’s Keyword Planner is a great place to start. Setting up and then using this tool is simple, and best of all free. All you have to do is set up an Adwords account on Google and enter a few keywords that describe your product, service, or business. This allows you to search the volume and competition level for the words selected. Depending on the popularity of your niche or product, the main words are often enough to generate high amounts of traffic. If you want to target a specific type of consumer, you can use variations or specific words that speak to your audience.

Get Your Push Page Out There To Boost Your Rankings

This is a great way to plan the words you will use on your main homepage or push page, but you can also use the tool to discover keywords to place on the rest of your website. Placing keywords in strategic places of every page of your website will increase natural traffic and encourage organic SEO visitors that will better convert to income-generating consumers. For example, placing a keyword on your contact me page will help draw more visitors. Adding keywords to your blog page on your site will also help encourage potential clients to visit your pages.

Use The SEMrush Tool To Get Seen

This tool is great for both small businesses and SEO specialists because it gives you the inside look at what your competition is using for keywords so you can plan your content and your strategy accordingly. It is free for limited users, and if you have a large volume of pages to check and promote, you can sign up for their $70 per month plan.

Boost Your Keyword Selection With Longtail Pro

Knowing the right long-tail keywords to add to your content is the best way to make sure you drive traffic to your site and increase your revenue. This application helps you find content that people are searching for most, within a recent time frame so you can strike while the iron is hot!

Keyword searches often result in a large number of results, exporting them to a spreadsheet will allow you to sort and save the ones that fit with your business model. Exporting them to a spreadsheet also allows you to view each phrase or word individually. You can then make notes to yourself about what pages the keywords would be a good fit for, or it can also be used to help plan content that revolves around the keywords.

Make A Name For Yourself With DivvyHQ

This is a great tool for those businesses or influencers who have either a large bank of content projects to manage or a large number of sites they want to optimize. It is only $60 a month and lets you handle the planning, KW, and scheduling within the application which makes it a great choice for teams and SEO managers with several clients.

Improve Your Google Rankings With Kapost

This is really the full package, you can manage all of your content, marketing, and scheduling from one simple interface. This beautiful program allows you to integrate all of your social platforms and content sharing networks in one place, and even has marketing automation tools for premium users.

Manage Your Market With Siege Media Checklist

There is a lot that goes into effective SEO and effective content marketing, so missing a few ends here and there can have a pretty dramatic effect on your ranking efforts. This application is a great way to keep a checklist of everything you want to do with your content to make sure that you don’t miss that one thing that could generate better results for your content and your site. The program will also give you great suggestions for things you may not have already been doing that can increase your monetization efforts.

Even with small business SEO tools & software like a keyword creator, it’s possible to get stuck choosing good words that will drive organic traffic. In these cases, doing a bit of research on your competition. This is a great way to find out what is working for others that may also work for your business. You can do this manually, or use a simple tool like Moz Toolbar that allows you to see the SEO used on any webpage.

Naples SEO Company | Providing the BEST SEO Company in Naples, FL

We are a premier internet digital marketing company providing:

Naples Search Engine Optimization SEO services
Online presence
Website Design
Local SEO Strategy
Email Marketing
Social Media Marketing
Marketing Campaigns
Digital Marketing Strategy
And More

Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Posted by Naples SEO Company | Posted in Digital Marketing, Google Ranking, Google SEO, Marketing, Organic SEO, SEO |

Jun 2020

Best SEO Companies in Naples FL

SEO companies in Naples FL

The right SEO company can completely transform your business. The best SEO Companies in Naples FL should be able to help your business to identify the best keywords for its goals and its niche, and to then get to the top of Google for those phrases.

That means that you’re going to the first brand that users see when they search for those terms on Google. In turn, that means that you can bring in targeted traffic: that means new leads who are searching for the precise thing that you are offering! Seeing as most of us begin our search for new information and products on Google, this can mean gaining thousands of visitors that weren’t there before. That in turn can generate huge profits and completely transform the business’s fortunes.

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Posted by Naples SEO Company | Posted in Google SEO, Marketing, Organic SEO, SEO | Tags: Marketing Services in Naples FL, SEO Services in Naples FL |