Best Local SEO Tools & Software to Improve Your Google Rankings
If you are a small business owner, freelancer, or entrepreneur, then you know how important SEO tools & Software can be for your company platform. Properly implemented SEO can bring you the most traffic. On the other hand, poorly implemented SEO can not only result in a loss of traffic but can even cause penalties to be assessed by various search engines.
Best Local SEO Tools & Software to Improve Your Google Rankings
Here are a few basics of SEO that can help ensure that your business gets off to the proper start.
The Importance Of Solid Small Business SEO Tools & Software
The first part of any marketing strategy should be proper keyword research. The internet is a vast place, creating a solid foundation across all of your platforms such as in social media, content, and your paid marketing ensures that your website SEO strategy has the greatest chance of success.
There are several ways to go about researching keywords to use for your business. Google’s Keyword Planner is a great place to start. Setting up and then using this tool is simple, and best of all free. All you have to do is set up an Adwords account on Google and enter a few keywords that describe your product, service, or business. This allows you to search the volume and competition level for the words selected. Depending on the popularity of your niche or product, the main words are often enough to generate high amounts of traffic. If you want to target a specific type of consumer, you can use variations or specific words that speak to your audience.
Get Your Push Page Out There To Boost Your Rankings
This is a great way to plan the words you will use on your main homepage or push page, but you can also use the tool to discover keywords to place on the rest of your website. Placing keywords in strategic places of every page of your website will increase natural traffic and encourage organic SEO visitors that will better convert to income-generating consumers. For example, placing a keyword on your contact me page will help draw more visitors. Adding keywords to your blog page on your site will also help encourage potential clients to visit your pages.
Use The SEMrush Tool To Get Seen
This tool is great for both small businesses and SEO specialists because it gives you the inside look at what your competition is using for keywords so you can plan your content and your strategy accordingly. It is free for limited users, and if you have a large volume of pages to check and promote, you can sign up for their $70 per month plan.
Boost Your Keyword Selection With Longtail Pro
Knowing the right long-tail keywords to add to your content is the best way to make sure you drive traffic to your site and increase your revenue. This application helps you find content that people are searching for most, within a recent time frame so you can strike while the iron is hot!
Keyword searches often result in a large number of results, exporting them to a spreadsheet will allow you to sort and save the ones that fit with your business model. Exporting them to a spreadsheet also allows you to view each phrase or word individually. You can then make notes to yourself about what pages the keywords would be a good fit for, or it can also be used to help plan content that revolves around the keywords.
Make A Name For Yourself With DivvyHQ
This is a great tool for those businesses or influencers who have either a large bank of content projects to manage or a large number of sites they want to optimize. It is only $60 a month and lets you handle the planning, KW, and scheduling within the application which makes it a great choice for teams and SEO managers with several clients.
Improve Your Google Rankings With Kapost
This is really the full package, you can manage all of your content, marketing, and scheduling from one simple interface. This beautiful program allows you to integrate all of your social platforms and content sharing networks in one place, and even has marketing automation tools for premium users.
Manage Your Market With Siege Media Checklist
There is a lot that goes into effective SEO and effective content marketing, so missing a few ends here and there can have a pretty dramatic effect on your ranking efforts. This application is a great way to keep a checklist of everything you want to do with your content to make sure that you don’t miss that one thing that could generate better results for your content and your site. The program will also give you great suggestions for things you may not have already been doing that can increase your monetization efforts.
Even with small business SEO tools & software like a keyword creator, it’s possible to get stuck choosing good words that will drive organic traffic. In these cases, doing a bit of research on your competition. This is a great way to find out what is working for others that may also work for your business. You can do this manually, or use a simple tool like Moz Toolbar that allows you to see the SEO used on any webpage.
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