Paid Search vs Organic Marketing
Over 90 percent of all online experiences start with the use of a search engine. This results in about 3.5 billion searches each day and this is just through Google. Every business agrees that search is extremely valuable. However, there are some disagreements when it comes to organic vs paid search marketing.
Paid Search vs Organic Marketing
Differences Between Organic and Paid Search Marketing
The main difference between paid search marketing and organic search marketing comes down to cost. Organic search focuses on rankings that are unpaid and paid search focuses on rankings that you pay for. Organic searches involve companies’ use of search engine optimization as a way to increase their website’s visibility in the search results. Paid search allows a business to pay for a higher spot in search results.
Organic Search Benefits
There are several benefits provided by organic search results. The first and most obvious benefit of organic search is that there are no costs upfront for results. All that is needed for organic search is a commitment of time. This commitment can range from the time it takes to research SEO basics to creating a strategy for optimizing content, and even more.
You can invest money for organic searches, but you have the freedom and the ability to choose. For example, you can hire a consultant or SEO agency to help provide you with optimization for your website to improve your organic rankings.
ROI
The ROI or return on investment for organic search is very high. When you put forth efforts to optimize your website, the return on your investment is very high. This is why around 90 percent of marketers state that SEO is successful.
Compounding Benefits
When you create and then launch an SEO strategy and then continue to expand on it, your business will be able to maximize on the benefits provided by organic SEO. As you are creating more content, you are attracting more links to your site and creating chatter about your business.
Credibility
When you appear at the top of an organic search result, you create a positive impression with your potential clients or customers. Organizations that appear in the paid section of the search, do not seem as credible. Additionally, if your company appears in several search results organically, it can boost the brand awareness for your business.
In comparison, organizations that appear in the paid section can seem less credible.
Paid Search Benefits
There are advantages of paid search marketing as well. One of the biggest benefits of paid search marketing is that the results are instant. Organic search strategies take time, but when you pay for search results you can see results as soon as your paid ads are released. If these results generate revenue, they are well worth the price you are paying.
Data Generation
Using paid search marketing also comes with the advantage of data. You will be able to determine key words, age and location of your potential clients, and even more. Demographic information can help you with your marketing approach. Using the keyword information that you get from your paid searches can help you create new content that covers these words.
ROI
The return on investment for paid search marketing is relatively high as well. When using Google Ads, most companies see an average return on investment of around $8 for every dollar that they spend.
Ready to Buy Users
One other advantage of paid search marketing is that this type of advertising often attracts users who are ready to make a purchase. They just need directions from a company that has what they need. You can be in that role by simply paying for an ad on top of the search page.
Cons of Organic Search
There are a few drawbacks of using organic search. The first is that this type of search marketing requires routine maintenance. You have to be committed to continually optimizing your information. Second, organic search needs time before you see any results. The turnaround time for SEO to work can take several months. Finally, in order to be successful, a certain skill set and background is necessary. Your team can learn SEO, but this can be challenging and take people away from other areas of your business.
Cons of Paid Search
The main con of paid search results is simply the cost. You have to pay for it upfront and you do not know if it is going to bring in the business to recoup the costs. Maintenance is also an issue as you need to stay on top of your paid search strategy as well as your budget.
Overall, the best approach for any business is to use a variety of paid and organic search marketing to get the best possible results.
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