URL Redirects in SEO

URL Redirects

There are a lot of tools and methods used to help improve on-page SEO. One of those methods is URL redirects. While this may seem like a new tool, redirects have been used for as long as the internet has been around. Redirects can help boost rankings, funnel site traffic to certain pages, and even help customers find new products or services from the main landing page. Today we will cover URL redirects and how they can help your SEO efforts.

URL Redirects in SEO

What is a URL Redirect?

A URL redirect is used to direct search engines and site traffic from one URL to the next. The most common URL redirects are Meta Refresh, 301, and 302 redirects. When someone searches for a specific term or uses an old link to reach a page that is no longer functioning, the URL redirect will send them to the new page specified by the site owner. URL redirects are very common and serve site owners by preventing the display of 404 error messages on broken pages. They are also used to help boost SEO and funnel site traffic towards certain crunch pages.

Can Redirects Harm Your SEO?

A lot of effort goes into on-page SEO. Therefore, it makes sense that you would want to avoid doing anything that can harm those efforts. For the most part, redirects won’t have a negative effect on SEO. Moreover, their placement needs to be properly implemented. In fact, proper implementation can boost your SEO efforts making them ultra-effective. Bad implementation, on the other hand, can cause a drop in traffic or even have a negative effect on your rankings. If you make changes to any of your established URLs, then it is critical to implement URL redirects to keep your SEO programs intact.

Why redirect a URL For SEO?

When you change a URL, or when you create new pages to replace existing pages on your website, it is important to tell people where to go. It takes time to build proper site ranking. When you create a new page, it is the same as starting over from scratch. The same is true for when you update a URL, a page that has moved permanently. By implementing a redirect, you will send search engine crawlers and your regular site traffic to your new page, instead of the original url. This will help get people to where they want to go and ensure that your page rankings don’t suffer as a result of your changes.

Any form of site maintenance results in things being taken out. For example, if you delete a post or even change the main headline, the URL structure will change. When you move your site to a new domain, not only will the URLs of your main page change, all of the URLs on your site will change. Without redirects, search engine crawlers and site visitors alike will be presented with 404 error pages. If this happens often enough, people will stop visiting your site, and search engines will stop ranking your website pages.

301 URL Redirects and 302 URL Redirects for SEO

There are a few tips and tricks to using redirects to help improve your SEO. 301 redirects are highly effective when you want to create a landing page that funnels site traffic into perfect use when you transform an authority site or a high ranking page into a new or upgraded page. A 301 URL redirect is a permanent redirect, so your old page won’t lose its existing rank and its benefits will be transferred to the new URL. It is important to keep in mind that this type of redirect is permanent and irreversible.

302 redirects are highly effective when you want to create a landing page that funnels site traffic into a specific web page. It is also great for times that you want to highlight a specific page, product, or article on your site for a short period of time. 302 redirects are temporary redirects and can easily be reversed. For example, if you have a landing page that you want to redirect to a guest post every month, you can use a 302 URL redirect to push search engines and visitors to the new page and have it revert back to normal after a certain time period. URL redirects are an effective way to improve your SEO when used properly, if you have questions, be sure to reach out to us.

Additional Reading: Which redirect should I use?

Naples SEO Company | Providing the BEST SEO Company in Naples, FL

We are a premier internet digital marketing company providing:

Naples Search Engine Optimization SEO services
Online presence
Website Design
Local SEO Strategy
Email Marketing
Social Media Marketing
Marketing Campaigns
Digital Marketing Strategy
And More

Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.

Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Posted by Naples SEO Company | Posted in Google SEO, Organic SEO, SEO |

Jan 2021

Paid Search vs Organic Marketing

Over 90 percent of all online experiences start with the use of a search engine. This results in about 3.5 billion searches each day and this is just through Google. Every business agrees that search is extremely valuable. However, there are some disagreements when it comes to organic vs paid search marketing.

Paid Search vs Organic Marketing

Differences Between Organic and Paid Search Marketing

The main difference between paid search marketing and organic search marketing comes down to cost. Organic search focuses on rankings that are unpaid and paid search focuses on rankings that you pay for. Organic searches involve companies’ use of search engine optimization as a way to increase their website’s visibility in the search results. Paid search allows a business to pay for a higher spot in search results.

Organic Search Benefits

There are several benefits provided by organic search results. The first and most obvious benefit of organic search is that there are no costs upfront for results. All that is needed for organic search is a commitment of time. This commitment can range from the time it takes to research SEO basics to creating a strategy for optimizing content, and even more.

You can invest money for organic searches, but you have the freedom and the ability to choose. For example, you can hire a consultant or SEO agency to help provide you with optimization for your website to improve your organic rankings.

ROI

The ROI or return on investment for organic search is very high. When you put forth efforts to optimize your website, the return on your investment is very high. This is why around 90 percent of marketers state that SEO is successful.

Compounding Benefits

When you create and then launch an SEO strategy and then continue to expand on it, your business will be able to maximize on the benefits provided by organic SEO. As you are creating more content, you are attracting more links to your site and creating chatter about your business.

Credibility

When you appear at the top of an organic search result, you create a positive impression with your potential clients or customers. Organizations that appear in the paid section of the search, do not seem as credible. Additionally, if your company appears in several search results organically, it can boost the brand awareness for your business.

In comparison, organizations that appear in the paid section can seem less credible.

Paid Search Benefits

There are advantages of paid search marketing as well. One of the biggest benefits of paid search marketing is that the results are instant. Organic search strategies take time, but when you pay for search results you can see results as soon as your paid ads are released. If these results generate revenue, they are well worth the price you are paying.

Data Generation

Using paid search marketing also comes with the advantage of data. You will be able to determine key words, age and location of your potential clients, and even more. Demographic information can help you with your marketing approach. Using the keyword information that you get from your paid searches can help you create new content that covers these words.

ROI

The return on investment for paid search marketing is relatively high as well. When using Google Ads, most companies see an average return on investment of around $8 for every dollar that they spend.

Ready to Buy Users

One other advantage of paid search marketing is that this type of advertising often attracts users who are ready to make a purchase. They just need directions from a company that has what they need. You can be in that role by simply paying for an ad on top of the search page.

Cons of Organic Search

There are a few drawbacks of using organic search. The first is that this type of search marketing requires routine maintenance. You have to be committed to continually optimizing your information. Second, organic search needs time before you see any results. The turnaround time for SEO to work can take several months. Finally, in order to be successful, a certain skill set and background is necessary. Your team can learn SEO, but this can be challenging and take people away from other areas of your business.

Cons of Paid Search

The main con of paid search results is simply the cost. You have to pay for it upfront and you do not know if it is going to bring in the business to recoup the costs. Maintenance is also an issue as you need to stay on top of your paid search strategy as well as your budget.

Overall, the best approach for any business is to use a variety of paid and organic search marketing to get the best possible results.

Naples SEO Company | Providing the BEST SEO Company in Naples, FL

We are a premier internet digital marketing company providing:

Naples Search Engine Optimization SEO services
Online presence
Website Design
Local SEO Strategy
Email Marketing
Social Media Marketing
Marketing Campaigns
Digital Marketing Strategy
And More

Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Posted by Naples SEO Company | Posted in Digital Marketing, Marketing, Organic SEO |

Aug 2020

Best Local SEO Tools & Software to Improve Your Google Rankings

SEO Tool & Software

If you are a small business owner, freelancer, or entrepreneur, then you know how important SEO tools & Software can be for your company platform. Properly implemented SEO can bring you the most traffic. On the other hand, poorly implemented SEO can not only result in a loss of traffic but can even cause penalties to be assessed by various search engines.

Best Local SEO Tools & Software to Improve Your Google Rankings

Here are a few basics of SEO that can help ensure that your business gets off to the proper start.

The Importance Of Solid Small Business SEO Tools & Software

The first part of any marketing strategy should be proper keyword research. The internet is a vast place, creating a solid foundation across all of your platforms such as in social media, content, and your paid marketing ensures that your website SEO strategy has the greatest chance of success.

There are several ways to go about researching keywords to use for your business. Google’s Keyword Planner is a great place to start. Setting up and then using this tool is simple, and best of all free. All you have to do is set up an Adwords account on Google and enter a few keywords that describe your product, service, or business. This allows you to search the volume and competition level for the words selected. Depending on the popularity of your niche or product, the main words are often enough to generate high amounts of traffic. If you want to target a specific type of consumer, you can use variations or specific words that speak to your audience.

Get Your Push Page Out There To Boost Your Rankings

This is a great way to plan the words you will use on your main homepage or push page, but you can also use the tool to discover keywords to place on the rest of your website. Placing keywords in strategic places of every page of your website will increase natural traffic and encourage organic SEO visitors that will better convert to income-generating consumers. For example, placing a keyword on your contact me page will help draw more visitors. Adding keywords to your blog page on your site will also help encourage potential clients to visit your pages.

Use The SEMrush Tool To Get Seen

This tool is great for both small businesses and SEO specialists because it gives you the inside look at what your competition is using for keywords so you can plan your content and your strategy accordingly. It is free for limited users, and if you have a large volume of pages to check and promote, you can sign up for their $70 per month plan.

Boost Your Keyword Selection With Longtail Pro

Knowing the right long-tail keywords to add to your content is the best way to make sure you drive traffic to your site and increase your revenue. This application helps you find content that people are searching for most, within a recent time frame so you can strike while the iron is hot!

Keyword searches often result in a large number of results, exporting them to a spreadsheet will allow you to sort and save the ones that fit with your business model. Exporting them to a spreadsheet also allows you to view each phrase or word individually. You can then make notes to yourself about what pages the keywords would be a good fit for, or it can also be used to help plan content that revolves around the keywords.

Make A Name For Yourself With DivvyHQ

This is a great tool for those businesses or influencers who have either a large bank of content projects to manage or a large number of sites they want to optimize. It is only $60 a month and lets you handle the planning, KW, and scheduling within the application which makes it a great choice for teams and SEO managers with several clients.

Improve Your Google Rankings With Kapost

This is really the full package, you can manage all of your content, marketing, and scheduling from one simple interface. This beautiful program allows you to integrate all of your social platforms and content sharing networks in one place, and even has marketing automation tools for premium users.

Manage Your Market With Siege Media Checklist

There is a lot that goes into effective SEO and effective content marketing, so missing a few ends here and there can have a pretty dramatic effect on your ranking efforts. This application is a great way to keep a checklist of everything you want to do with your content to make sure that you don’t miss that one thing that could generate better results for your content and your site. The program will also give you great suggestions for things you may not have already been doing that can increase your monetization efforts.

Even with small business SEO tools & software like a keyword creator, it’s possible to get stuck choosing good words that will drive organic traffic. In these cases, doing a bit of research on your competition. This is a great way to find out what is working for others that may also work for your business. You can do this manually, or use a simple tool like Moz Toolbar that allows you to see the SEO used on any webpage.

Naples SEO Company | Providing the BEST SEO Company in Naples, FL

We are a premier internet digital marketing company providing:

Naples Search Engine Optimization SEO services
Online presence
Website Design
Local SEO Strategy
Email Marketing
Social Media Marketing
Marketing Campaigns
Digital Marketing Strategy
And More

Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Posted by Naples SEO Company | Posted in Digital Marketing, Google Ranking, Google SEO, Marketing, Organic SEO, SEO |

Jun 2020

What is the Difference between on-site SEO and off-site SEO?

on-site SEO and off-site SEO

Even with the most beautifully polished website the world has ever seen, you still aren’t guaranteed to get traffic to it. In order to get traffic, a website needs a critically targeted SEO strategy. To clarify, fine-tuned SEO ranks your website higher in search results. When you Google something, how far down do you actually scroll? More likely than not, you never venture past page two. The closer you are to the top spot, the more visitors you have, and you generate more revenue. An effective SEO strategy includes both on-site SEO and off-site SEO. A combined implementation of both on-site and off-site SEO is imperative for success in the digital realm. Let’s take a look at what on-site and off-site SEO looks like and how you can implement it.

What is the Difference between on-site SEO and off-site SEO?

What is on-site SEO? On-site SEO is also known as on-page SEO. On-site SEO is the fine-tuning and optimization of the content on your website. Above all, the most important aspect is having relevant and engaging content. Consistent updates to content help maintain relevance because it is considered fresh content. Even if the content you want to optimize is not particularly current, new internal links to old pages on the website help keep the older content relevant. Relevance plays a more significant role than the quality of content when it comes to search engine rankings.

In no particular order, you have other factors that play a significant role. Keyword focused title tags, simple and relevant URLs, and wrapping focus keywords in H1 and sometimes H2 tags. The images on your website should have alt text containing one of your keywords. Last but not least, make sure your site is indexable. If search engines are unable to crawl your website, your on-site SEO is dead in the water. Optimizing on-site SEO ensures your site caters to not only human users but also the search engine bots.

Leveraging your existing content and optimizing it for on-site SEO should be the first step. After all, you have complete control of your own content. Don’t be afraid to go back and optimize content that has been on your site for years.

What is off-site SEO?

Off-site or off-page SEO primarily focuses on building links that are both meaningful and authoritative. To clarify, off-site SEO consists of the actions you take to drive traffic directly to your website. Off-site SEO utilizes methods that are not directly on your website that helps increase popularity and authority.

One of the most accessible ways to boost off-site SEO is utilizing social media. By creating a backlink from that will be seen by your social media followers, you drive traffic from an outside source, therefore boosting your off-site SEO. You are able to leverage your existing B2B and B2C network to help generate authority. Having a strong social media presence, including having a popular youtube channel containing backlinks to your website, is a ready-made solution to optimized off-site SEO.

Guest posting on popular blogs related to your site is a natural second step. Again, you are leveraging an existing and relevant audience and leading them directly to your site through backlinks. The search bots take notice quickly and boost your rankings. If you can attach yourself to a high authority publication, your website reaps the benefits of that publication’s authority.

Here is an example. Consider I created a blog in April with five posts about stock trading, a highly competitive subject. My competitor has a three year old blog with sixty posts about stock trading. My blog post gets picked up by the Wall Street Journal with a backlink attribution, and my competitor receives a backlink from a local publication in North Dakota. Although my competitor has much more content of the same quality and has been around for years, my blog will have much stronger off-site SEO. By getting attributed by the Wall Street Journal, I have leveraged my blog to have much more authority. When it comes to off-site SEO, it’s more about who you know than what you know.

On-site and off-site are two sides of the same coin. Both are necessary for the SEO success of your website. With just a little effort, you can build relevance, authority, and most importantly, revenue.

Naples SEO Company | Providing the BEST SEO Company in Naples, FL

We are a premier internet digital marketing company providing:

Naples Search Engine Optimization SEO services
Online presence
Website Design
Local SEO Strategy
Email Marketing
Social Media Marketing
Marketing Campaigns
Digital Marketing Strategy
And More

Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Posted by Naples SEO Company | Posted in Google SEO, Organic SEO, SEO |

Jun 2020

Best SEO Companies in Naples FL

SEO companies in Naples FL

The right SEO company can completely transform your business. The best SEO Companies in Naples FL should be able to help your business to identify the best keywords for its goals and its niche, and to then get to the top of Google for those phrases.

That means that you’re going to the first brand that users see when they search for those terms on Google. In turn, that means that you can bring in targeted traffic: that means new leads who are searching for the precise thing that you are offering! Seeing as most of us begin our search for new information and products on Google, this can mean gaining thousands of visitors that weren’t there before. That in turn can generate huge profits and completely transform the business’s fortunes.

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Posted by Naples SEO Company | Posted in Google SEO, Marketing, Organic SEO, SEO | Tags: Marketing Services in Naples FL, SEO Services in Naples FL |