What Is a Video Markup in SEO?

Video Markup

Most search engines allow websites to use video search engine optimization. By doing so, website owners can describe their videos to search engines in a clearer and more detailed way. Without this feature known as video markup, search engines can only see and filter a video’s title, description, and thumbnail.

What Is a Video Markup in SEO?

A video markup also allows the search engine to determine a video’s creator, producer, cast members, duration, and copyright holder. Plus, you can also attach the video’s transcript to your website. Having the ability to add this information can help you increase your site’s rank on search engines. To sum it all up, a video markup allows you to add details in your videos that you can use for SEO purposes.

There are a lot of parameters you can use for your video schema markup. Here are some of the following along with their descriptions to help you optimize your website.

Director

This tag allows you to put the video’s director/creator in your website.

Actor

This tag is used to identify an actor in a video. You can find this tag in most websites that post movies, series, TV shows, short films, or video games.

Expire

This describes when the content will expire or when it will no longer be available on your website. Usually, you can find this property in VideoObject or NewsArticle which is time-limited.

Transcript

This property is intended to have the video’s transcript. Typically, a transcript should contain the “text version” of your video. This way, users and viewers can search specific parts of a video and still be able to find them. For example, you can look-up, “Once upon a time, there was a lovely princess. But she had an enchantment upon her of a fearful sort, which could only be broken by love’s first kiss,” in Google. If you do this, the websites that will be recommended to you are sites that have Shrek’s script.

Aside from using the property “transcript” to add a video or movie’s script, you can also use the property to further describe your website. Unlike the property “description” whose characters are limited, you can use the “transcript” property to describe your website in a more detailed manner since it has no character limit.

Name

This is the parameter given to the title of your video. It is important to think of a title that contains strong keywords and truly encapsulates the content of your video. Having a good title for your video will help you increase its relevance in search engines, bettering the chances that it will appear in the top results.

ThumbnailURL

A thumbnail is a reduced image used by content creators and website owners to help their audience or viewers recognize their website, YouTube channel, or videos. For some creators, they use a specific frame from the video as their thumbnail. This way, their audience will know what to expect in their content. For others, they’ll specifically create pictures to help them further establish their brand. The parameter “ThumbnailUrl” will help your thumbnail get considered in SERPs.

Duration

Simply put, duration is the length of your video. For most users and viewers, the length of your video can affect whether they’ll watch it or not. Having a long video on your site can push your viewers away, so try to be concise with your content as much as possible. Only add information that is relevant to your topic.

There are a lot more tags and properties you can use for your video schema markup. Some of the tags in this list are those that can help you optimize your website for SEO. Each of these can influence your website’s placement on the search engine results page. It is up to you how you will use these properties to improve and enhance your site’s traffic. For it to be effective, only use the properties that are relevant to your site.

Additional Source: Get videos on Google with schema markup

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May 2021

Expert Tips to Build a Winning SEO strategy in 2021

SEO strategy

SEO or Search Engine Optimization is the practice of increasing user traffic in your website through non-paid search engine results. It’s about knowing how users surf the internet, knowing which words they use, and knowing which products and trends are consumable for them. User engagement on the internet is high right now because a lot of people are in their homes. A website with a good SEO strategy is likely to have more user traffic than it was before. However, doing this can be an intimidating and tasking job. But it doesn’t have to be this way. Here are some expert tips to help you build a winning SEO strategy in 2021.

Expert Tips to Build a Winning SEO strategy in 2021

Key elements to a successful SEO strategy

Before we even go ahead, we must first understand the basics of SEO. Basically, using SEO increases rankings in Search Engine Results Pages (SERP) and increases user traffic through various content principles and upgrading technical aspects of your site. Usually, the amount of content you have on your site and the amount of keywords in it determines your SERP rank. Posting several contents with a wide range of keywords is a sure way to scale your rankings up the SERP rankings. Understanding the critical elements to a successful SEO strategy is a surefire way to increase your viewership and SERP ranking.

Key elements to consider in making a successful SEO strategy:

Audience and Industry

Knowing your audience and the industry you are in will help you determine other key elements in your SEO strategy. Understanding the competition in your industry can help you make a good SEO strategy. It will also be important to know the ins and outs of your audience and industry when creating content for blog posts.

Keywords

These are phrases that are usually searched in search engines like Google and Yahoo. Knowing the amount and which word to use is a good way of increasing your rank. However, it doesn’t mean that you can just spam your website with several keywords. You have to be familiar with the topic you want, and use keywords with high search volume naturally in your discussion.

Link-building

A key factor to your SEO performance is the number of links that are connected to your site. These are called backlinks. Having backlinks helps you gain domain authority and improves the likeliness of users to engage in your website. Another way to build links is to have content that matches the user’s search inquiry. Interacting on social media sites, posting shareable content, and matching statements are some ways of link-building.

Meta title and meta description

These are like the movie posters for your website. Knowing the correct words for your title and description can help captivate users into engaging with your site. Aside from this, your website’s metadata is a ranking factor. Because it is a ranking factor, the search engine puts it into consideration when ranking web pages.

Technical Aspects

Sometimes, a website with a failing SEO strategy has nothing wrong with its contents. The problem lies on the backend of the web page. Making your website’s user experience mobile-friendly assures you that users on their mobile phones won’t have a problem when using your site. This makes sure that your viewership, regardless of how they accessed your website, will still be able to engage in it. Removing unwanted backlinks, improving site mapping, and improving URL structure are other factors to consider when optimizing search engine results.

Tips to apply to your SEO strategy

Assess your SEO performance

Knowing how your SEO performed last year can help you identify lacking areas in your SEO strategy. Identifying user visibility, user traffic, etc., are ways to improve your SEO strategy. Taking these metrics, as well as revenue and conversion rates, helps you assess how your website is doing. From there, you can focus on your weaknesses and consider them when formulating your SEO strategy.

Use keywords efficiently

Search engines function based on keywords or keyphrases. Because of this, keyword research to discover the right keywords and phrases will help you increase your website’s viewership and ranking. Like Google Search Console and SEMRush, SEO tools help you determine comprehensive search intents, keywords, and long-tail keyword variants. Understanding how your competitors’ SEO strategy can help you build your SEO strategy by knowing keyword gaps. Placing them efficiently, such as in your meta title and meta description, can help you improve your SEO results.

Fix technical SEO errors

Fixing areas of your website that make it difficult for users can help you improve user traffic and engagement. Regularly check for errors on your website. When an error is found, immediately fix the main issue and audit again. Errors like broken pages and slow loading time are some examples that you should be wary of on your site. Tools like Google Search Console and Google’s page speed tool are tools that can help you identify and fix errors present on your website.

Monitor and refine your SEO strategy

SEO is not a static process. It’s dynamic, which means that you’ll have plenty of opportunities to adjust your strategy based on your progress and achievements. Knowing your performance and progress allows you to develop immediate solutions and adjustments to your campaign, enabling you to create a more effective SEO campaign.

Additional Reading: 27 of the Biggest SEO Mistakes Damaging Websites in 2021

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Feb 2021

Can You Do SEO Yourself?

Do seo yourself

For those looking to get their content or their website in front of viewers, chances are you have heard of SEO. Search engine optimization has been around for quite some time, and it has proven to be an effective way to help increase rankings. While it may seem like complicated science, you will be happy to note that you can do your own SEO work and effectively boost your rankings. In order to use SEO effectively on your own, all you need to do is learn the basics, and then practice.

Can You Do SEO Yourself?

What is SEO?

SEO is a collection of different offsite and onsite actions that will help your pages show up on search engines. SEO covers a range of actions such as incorporating keywords into content, to crafting an XML sitemap. When a consumer looks for information, based on those actions, your web pages or website will be delivered as one of their result choices. The more effective you are at implementing good SEO, the higher you will be in the overall search results.

DIY SEO

The best way to do SEO effectively is to learn the basics, practice them, and use them regularly. Instead of trying to do everything at once, start small. First, you should run your website or web page through an SEO checker. You can find a lot of free services online that will run a basic check and give you a report on areas that need improvement.

DIY On-page SEO

On-page SEO is mainly, elements on your website that you are able to manipulate. These are areas such as your meta description and the title tag, both of which show up in the search results. The next part you can control is the keywords used on your website. It is important that you research your keywords and use them naturally all over your website. Slip them into your title tags and meta descriptions as well. The keywords tell search engines what your website and the pages on your site are about. They are triggered when an internet user searches for something using one or more of those keywords.

Researching keywords is not that difficult. You can simply think about what you would search for if you were looking for a specific product or service. Those words are natural keywords that will deliver organic results. Most search engines also offer an API keyword research tool that can help you research keywords to fit your niche.

How to Make It Work For You

Search engine optimization will help you attract a generous amount of site traffic as long as it is put to use in an effective manner. Spreading links all over the internet promises a huge impact, but unless it is done properly, your site will have search engine rankings. The most likely reason is that either your content isn’t polarizing, or your SEO game is not very effective.

Less is More With Content

Make sure that the content you post to your site is actually useful. Flowery words, catchy titles, and popular keywords are only a small amount of what SEO actually is. It is important that the content is connected to services or products that your website offers. Always remember, your website is for users so the content should also be user-friendly. Word count matters, you need at least 350 words a page, but limit your long post to only technical content.

Let’s face it; reading a lengthy post is not really why most people turn to the internet. When they read something, they want to get their information or service quickly. Site visitors want a quick answer, and so fewer words might give you more visits to your website and a higher ranking in search engines; less is more.

DIY Off-page SEO

On-page SEO is important, these are things you can do to your own site to make it more attractive for the search engines. The next step is getting other people and other websites to also suggest users visit your site. Search engines love when other reputable sites link to or suggest new sites that should also be a part of their searches. The thing is, actually having higher-ranked sites link to your site is not always easy, but it is possible.

Avoid buying link-backs, it may seem like an easy shortcut, but you will get penalized and any other SEO work will go down the drain. The best way is to create good content that people want to share. You can also secure a guest post spot on a reputable website, which will give you name recognition and a link back. Make social media work for you, talk about your site in places that are relevant to your product or services. Reciprocal link sharing groups are another good way to get your site ranked, so long as you are not paying others to spam. With a little time and a lot of effort, your DIY SEO will produce results that eventually translate to conversions.

Naples SEO Company | Providing the BEST SEO Company in Naples, FL

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Dec 2020

How To Use Social Media To Support SEO

Message boards used to be the most popular places on the internet to get together or to get to know more about a topic. While many message boards are still pretty popular, billions of people use social media to keep in touch or stay informed. Social media is arguably one of the single most powerful tools at our disposal in the internet age. Companies who aren’t working on their social media presence lose out on millions in potential revenue. People who don’t have social media profiles might as well be completely off the grid. If you’re marketing with SEO, using social media to support SEO should be one of your first concerns.

How To Use Social Media To Support SEO

Here’s how to use social media to support SEO – and how to get keywords right.

Why Does SEO & Social Media Matter?

SEO is not just about search engines and optimization anymore. Search engines scroll through a vast database of websites – and this has come to include social media platforms like Facebook, Instagram, Twitter, and others.

Social media themselves are also used as search platforms. People search for links, references, names, tags, places, and people on social media sites – and SEO has become just as important here as on the main search engine sites.

1. See Which Tags Trend Today

If you want to approach SEO research in the right way, start by checking out which tags or topics are trending today. It’s something that you have to remind yourself to do if you’re new at this, but it’s worth it – and will eventually pay off.

Which tags are on which platforms? Which ones go up and down? It’s a new selection of topics every day – sometimes it can even switch throughout the day as some tags become hot.

Research this, and get a better idea of what your next tags could be.

2. Watch Other Social Media Influencers

While you’re keeping an eye on social media, remind yourself that tags are not the only thing you should be looking at. Watch other popular influencers and look at the general content they’re posting every day. Once you do this, select your favorites and continue researching for valuable content.

What works and what doesn’t work? What can you apply to your own social media SEO efforts?

Learn from influencers who are doing it right. Sometimes, you can even learn a lot from another influencer’s disaster (and avoid their mistakes before they happen to you).

3. Test Your Own Tags

Once you feel confident enough in the amount of SEO tag research you’ve done, it’s time to test what you’ve learned. Create a short post, and see which tags you can find that match it the best. Then send the post into the world and wait for what people think of it.

This is meant to be an experiment in testing your own tags. It’s okay if you don’t strike it lucky with hits the first time you’ve tried. Next time, try other tags or techniques to better how the content is received.

4. More Tag Research

There’s always a cross-over between trending tags on social media and tags found elsewhere on the internet. It also works the other way around for any tags that might become hot on websites like Google Trends first.

Effective keyword research for social media strategy means spotting these tags in more than one place. Once there’s a tag popular in more than one place, you might strike gold with the right post at the correct time.

SEO isn’t just for search engines, and tags aren’t just for one single site on the internet. Remember this and you’ll be right on your way to better social media SEO from start to finish.

5. Getting Your Name Mentioned

For any brand or business, it’s important to get their name mentioned as a tag – and even better, as a trend. It’s the best word of mouth that a business can expect to find.

How do you achieve this? An easy way is to contact influencers and ask. Many are willing to create social media posts with a mention of your tag in exchange for a deal – sometimes as a sponsored post. It’s easy and can strike gold with the right niche.

Naples SEO Company | Providing the BEST SEO Company in Naples, FL

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Naples Search Engine Optimization SEO services
Online presence
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Oct 2020

Website Design Mistakes That Can Hurt Your SEO?

website design mistakes

SEO plays a big role in your rankings. Not only does it help get your content and your products in front of consumers, but it also helps boost your company branding. Website design mistakes can significantly impact your website’s SEO rankings. As important as the content may be for your site, the design of your website is even more important.

Website Design Mistakes That Can Hurt Your SEO?

If your website is not getting the amount of traffic you expect, it might be a good idea to take a hard look at your site to see if there are any website design mistakes to be fixed.

How Does Web Design Affect SEO?

Maintaining a well-designed website is a critical part of an effective business strategy. Poor design can have a bad effect on your SEO and the overall performance of your website. Looking nice is one aspect of good web design, but the site also needs to be functional and have a friendly user experience. Also, there may be technical issues that are preventing search engines from cataloging your site or even indexing it all together.

If you are starting from scratch, you should keep an eye out for these common mistakes. For those that are upgrading or redesigning their site, it is important not to focus on beauty more than function or the other way around. We have listed out some of the most notable web design to avoid that can tank your on-page SEO.

Not Made With Mobile Consumers In Mind

The vast majority of online content is now consumed on some form of handheld device. This may be a mobile phone or a tablet. It is important that websites are made to be mobile friendly to make it easier for the user, and as of 2015, in order to get ranked. Google actively punishes websites that are not made with a responsive website design optimized for mobile devices. If your website has not been made with the mobile user in mind, it will get less placement in search rankings, which is bad for your SEO.

Big Media Files & Images

Beautiful imagery can make your website more attractive, but the size of these files is often the cause for slow speeds. When a page takes too long to load, sometimes search spiders will skip over them completely. Aside from the search engines, many consumers will navigate to a different site if yours is overly laggy. Compress your files to speed up your refresh rate and your load times.

Forgetting To Add H1 Tags

No matter how good your website looks or how efficient the user interface may be, without the right elements, it won’t get indexed. Search engines need H1 tags in order to know what each page of your site is about. SEO 101 will always tell you to create H1 tags and then focus on content. The right H1 tags will have phrases and keywords that relate to your product or service. These should be words commonly used and will help drive the right type of traffic to your site.

Slow Loading Pages

We mentioned how file sizes and images can slow down page loading times, but even without those issues, load times can tank your SEO. Google has stated that slow loading times will affect how well your page ranks. If you have a slow loading site, you simply won’t be able to rank well no matter how good your content is or how beautiful your site looks. Consider compacting files, using a more efficient web host, and limiting the number of plugins on your page to help increase loading speeds. The optima response time for good SEO is around 200ms.

Employing Infinite Scroll

Infinite scroll is a great feature that helps website visitors access your data and pages more efficiently. It is a handy feature that a lot of web pages used, but it is not usually friendly to SEO efforts. Search engines index and crawl links that are used to help ran your site. When a webpage uses infinite scroll, the search engines have no way of knowing that the user will see as many as 50 of the most recent post. In order to use infinite scroll without having a negative impact on your SEO, make sure to follow the directions from the Google Webmaster blog.

Naples SEO Company | Providing the BEST SEO Company in Naples, FL

We are a premier internet digital marketing company providing:

Naples Search Engine Optimization SEO services
Online presence
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Local SEO Strategy
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And More

Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Posted by Naples SEO Company | Posted in SEO, Website Design |