How To Use Social Media To Support SEO
Message boards used to be the most popular places on the internet to get together or to get to know more about a topic. While many message boards are still pretty popular, billions of people use social media to keep in touch or stay informed. Social media is arguably one of the single most powerful tools at our disposal in the internet age. Companies who aren’t working on their social media presence lose out on millions in potential revenue. People who don’t have social media profiles might as well be completely off the grid. If you’re marketing with SEO, using social media to support SEO should be one of your first concerns.
How To Use Social Media To Support SEO
Here’s how to use social media to support SEO – and how to get keywords right.
Why Does SEO & Social Media Matter?
SEO is not just about search engines and optimization anymore. Search engines scroll through a vast database of websites – and this has come to include social media platforms like Facebook, Instagram, Twitter, and others.
Social media themselves are also used as search platforms. People search for links, references, names, tags, places, and people on social media sites – and SEO has become just as important here as on the main search engine sites.
1. See Which Tags Trend Today
If you want to approach SEO research in the right way, start by checking out which tags or topics are trending today. It’s something that you have to remind yourself to do if you’re new at this, but it’s worth it – and will eventually pay off.
Which tags are on which platforms? Which ones go up and down? It’s a new selection of topics every day – sometimes it can even switch throughout the day as some tags become hot.
Research this, and get a better idea of what your next tags could be.
2. Watch Other Social Media Influencers
While you’re keeping an eye on social media, remind yourself that tags are not the only thing you should be looking at. Watch other popular influencers and look at the general content they’re posting every day. Once you do this, select your favorites and continue researching for valuable content.
What works and what doesn’t work? What can you apply to your own social media SEO efforts?
Learn from influencers who are doing it right. Sometimes, you can even learn a lot from another influencer’s disaster (and avoid their mistakes before they happen to you).
3. Test Your Own Tags
Once you feel confident enough in the amount of SEO tag research you’ve done, it’s time to test what you’ve learned. Create a short post, and see which tags you can find that match it the best. Then send the post into the world and wait for what people think of it.
This is meant to be an experiment in testing your own tags. It’s okay if you don’t strike it lucky with hits the first time you’ve tried. Next time, try other tags or techniques to better how the content is received.
4. More Tag Research
There’s always a cross-over between trending tags on social media and tags found elsewhere on the internet. It also works the other way around for any tags that might become hot on websites like Google Trends first.
Effective keyword research for social media strategy means spotting these tags in more than one place. Once there’s a tag popular in more than one place, you might strike gold with the right post at the correct time.
SEO isn’t just for search engines, and tags aren’t just for one single site on the internet. Remember this and you’ll be right on your way to better social media SEO from start to finish.
5. Getting Your Name Mentioned
For any brand or business, it’s important to get their name mentioned as a tag – and even better, as a trend. It’s the best word of mouth that a business can expect to find.
How do you achieve this? An easy way is to contact influencers and ask. Many are willing to create social media posts with a mention of your tag in exchange for a deal – sometimes as a sponsored post. It’s easy and can strike gold with the right niche.
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