Category: Website Design

Google Analytics is one of the most useful tools at your disposal if you are a website administrator or owner who has their website set up with Google. The truth is that Google is one of the internet’s most powerful tools. If you’re not using it, you might be losing out on a lot of driven features.

If there’s anything an administrator needs most, it’s useful insights into who their users are (and what they’re clicking on to find their way). Google Analytics provides customized insights like nothing else on the internet.

How To Get Google Analytics Set Up?

Statistics drive website traffic. Furthermore, statistics about website traffic tell you whether your call-to-action campaigns, embedded links, blog posts, and overall marketing approach is currently having the effect you need. The information Google Analytics provides can also tell you where to adjust your approach to maximize your website’s traffic and engagement.

How do you set up Google Analytics? In addition, exactly how does it work from there? While the official Google guide is pretty straightforward, the majority of users still have more questions after they’ve read it. Here’s how to get Google Analytics set up as a website owner or administrator.

What is Google Analytics?

Google Analytics is an insightful web tool and online dashboard made available as an option to website owners who are already Google subscribers (and who choose to sign up to Analytics).

Imagine a hit counter, but for tracking website activity and location instead of just hits. It offers practical answers about who users are, where users are from, and exactly what users are doing. It also happens to do this better than the majority of other solutions that are out there.

Google is preferable because of the level of insight (and support) that they offer. It’s also easy to set up and easy to use, while a lot of other statistical analysis web tools and widgets take vast amounts of coding knowledge to pull off

What Can Google Analytics Tell?

It’s a lot like the all-seeing eye of the internet. Almost.

First, Google Analytics tells you the basics of your website access. This includes information like where users are visiting from and which tags or links are bringing users through to your website; this is especially useful for seeing whether your calls-to-action work as well as they should.

Google Analytics can also be set up to tell you more. Among other things, Google Analytics can also track much more specific information about visitors to your website, including what they are clicking on, how long they look at a certain page – and which links are taking them where.

It’s more insight than most analytical tools afford you with. That’s why you can’t afford to be without it.

The First Steps

If you’re saying, “Sign me up!” then you’ve made a good choice. Sign up is the first step that you’ll have to follow in order to be part of the Google Analytics network. This just means that you’ll have to navigate to the main page for Google Analytics and enter your regular username and password (if you are already registered for a Google account). If you aren’t, just create one.

The second step is setting up what’s called a property. Simply defined, your “property” refers to the websites you own/are in charge of. Multiple properties (or websites) can be listed here just in case you’re part of a network of websites and would like to use the same web tool across the board.

Next, you’ll set up what’s called a reporting view. The reporting view is what information or data you would like Google Analytics to collect. This can be as specific or as general as you need it to be – and it’s part of what makes Google Analytics one of the best tools for seeing into the background of your site.

Lastly, Google issues you with a tracking code for your website. The tracking code is your individualized Google stamp that helps Google bots to track user activity. This is mostly back-end stuff that users will never see (nor need to worry about) – but it is important so that Google knows where to go, and it’s an essential component of powering your profile.

Getting the Most (Out of Google Analytics)

There’s a lot more to the Google Analytics tool than just the signup process and basics. What users are doing when it comes to buttons, videos and apps are also options that you can customize with Google – and you can even view things like how many users followed through from the first click to checkout.

More is available through Analytics by downloading the mobile app: The app puts you in touch with what your users are doing from anywhere. If you’re a user who needs even more features, download the official Google Analytics Playbook that functions as a guide to some of the more advanced things you can do with the system.

Alternatively, users can move from the “free” version of Analytics and pay to become a Power User instead. This means instant access to more features – and more useful info.

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