How To Create a Landing Page

landing page

Many will tell you that having a website is one of the most crucial first steps in building a presence online. One of the first tools in creating that webpage will be having a convertible and solid landing page for your community. A landing page is a dedicated page on your site used to increase your conversion rates. Whether you make it your home page or a separate one, a quality landing page will help you reach your goals. What makes them so important is that they are found via keywords and search results. It’s an organic process. You can incorporate promotions and call-to-action buttons. Maybe you’re promoting a retreat or selling an ebook. These are excellent examples of what you’ll want to include on your landing page. Let’s dive in.

How To Create a Landing Page

The importance of a landing page

Let’s say you’ve got your website down pat. Or we’ll just imagine you’re already there. Either way, it’s time to start converting your visitors into sales. I mean that’s the whole point, right? This is exactly the purpose of a landing page. Landing on a landing page is typically done after clicking on an online ad or email. You can have a reference landing page that will provide information about the product or service. Or you can opt for a transactional one where visitors are encouraged to make a sale in some capacity.

The benefits of having a convertible landing page are that it will capture more quality leads. It’s effective and efficient. It will rank you higher in your area. Finally, it will help you connect more deeply with your audience. You have the power to tailor it perfectly to your audience’s needs. It can act as the beginning of a flourishing relationship between you and your client.

How to create one

So now that we have the importance and benefits out of the way, it’s safe to say a landing page is necessary. So how do we get started on it? Let’s discuss the steps.

Persona/audience

Thankfully it doesn’t have to be a complicated task. One of the very first steps will be to create a persona. Who is your audience exactly? Think about what it is that they truly want. What do they enjoy? How old are they? What’s their budget? Answering these questions will narrow down what your ideal target audience looks like. This can be done through surveys and research. Once you’ve collected this data, you’ll be on your way to quick and easy conversions.

Solidify the goal

What will your call to action be? It may be a contact form, a survey, a free trial, a free ebook, product, webinar, coupon, or newsletter. Sticking to one will eliminate confusion from your audience. They’ll only need to choose from one and so they will feel more called to click.

Keywords, keywords, keywords

Finding the best keywords will ensure you get the most people on your page. You’ll want to stick to long-tail ones as they typically produce a higher ROI. So, instead of short popular words, come up with more specific topics.

Headlines and titles

Would you even consider reading an article or book that didn’t have a catchy headline or title? Probably not. It simply just won’t draw in your attention enough to feel like it’s worth your time. The exact same can be said for landing pages and websites. You can do so by making sure it’s short and attention-grabbing. Make it straight to the point with little fluff. Simplicity wins out most of the time in this case.

Visuals

There’s no way around the fact that we are visual creatures. Why do you think Instagram is being used and abused on a daily basis? Take advantage of this fact by incorporating quality photos and videos on your page. It will strengthen your message faster and deeper than any words can.

Optimization

Optimized pages inevitably bring in more traffic. This can mean an ideal title tag, a powerful meta description, header tags, and most importantly, the content. The content is your bread and butter here. Make sure you have those powerful keywords.

Now go get started!

Now that you’ve got the basics down, it’s time for you to start creating your landing page. Moosend dives deep into the details if you’re looking for additional guidance. Having a convertible landing page will ensure that you succeed in that business you’ve been dreaming about. It’s time to create a landing page!

Additional Reading: How to Create a Landing Page With WordPress

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Naples Search Engine Optimization SEO services
Online presence
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Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.

Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Posted by Naples SEO Company | Posted in Digital Marketing, Marketing, Website Design |

Oct 2020

Website Design Mistakes That Can Hurt Your SEO?

website design mistakes

SEO plays a big role in your rankings. Not only does it help get your content and your products in front of consumers, but it also helps boost your company branding. Website design mistakes can significantly impact your website’s SEO rankings. As important as the content may be for your site, the design of your website is even more important.

Website Design Mistakes That Can Hurt Your SEO?

If your website is not getting the amount of traffic you expect, it might be a good idea to take a hard look at your site to see if there are any website design mistakes to be fixed.

How Does Web Design Affect SEO?

Maintaining a well-designed website is a critical part of an effective business strategy. Poor design can have a bad effect on your SEO and the overall performance of your website. Looking nice is one aspect of good web design, but the site also needs to be functional and have a friendly user experience. Also, there may be technical issues that are preventing search engines from cataloging your site or even indexing it all together.

If you are starting from scratch, you should keep an eye out for these common mistakes. For those that are upgrading or redesigning their site, it is important not to focus on beauty more than function or the other way around. We have listed out some of the most notable web design to avoid that can tank your on-page SEO.

Not Made With Mobile Consumers In Mind

The vast majority of online content is now consumed on some form of handheld device. This may be a mobile phone or a tablet. It is important that websites are made to be mobile friendly to make it easier for the user, and as of 2015, in order to get ranked. Google actively punishes websites that are not made with a responsive website design optimized for mobile devices. If your website has not been made with the mobile user in mind, it will get less placement in search rankings, which is bad for your SEO.

Big Media Files & Images

Beautiful imagery can make your website more attractive, but the size of these files is often the cause for slow speeds. When a page takes too long to load, sometimes search spiders will skip over them completely. Aside from the search engines, many consumers will navigate to a different site if yours is overly laggy. Compress your files to speed up your refresh rate and your load times.

Forgetting To Add H1 Tags

No matter how good your website looks or how efficient the user interface may be, without the right elements, it won’t get indexed. Search engines need H1 tags in order to know what each page of your site is about. SEO 101 will always tell you to create H1 tags and then focus on content. The right H1 tags will have phrases and keywords that relate to your product or service. These should be words commonly used and will help drive the right type of traffic to your site.

Slow Loading Pages

We mentioned how file sizes and images can slow down page loading times, but even without those issues, load times can tank your SEO. Google has stated that slow loading times will affect how well your page ranks. If you have a slow loading site, you simply won’t be able to rank well no matter how good your content is or how beautiful your site looks. Consider compacting files, using a more efficient web host, and limiting the number of plugins on your page to help increase loading speeds. The optima response time for good SEO is around 200ms.

Employing Infinite Scroll

Infinite scroll is a great feature that helps website visitors access your data and pages more efficiently. It is a handy feature that a lot of web pages used, but it is not usually friendly to SEO efforts. Search engines index and crawl links that are used to help ran your site. When a webpage uses infinite scroll, the search engines have no way of knowing that the user will see as many as 50 of the most recent post. In order to use infinite scroll without having a negative impact on your SEO, make sure to follow the directions from the Google Webmaster blog.

Naples SEO Company | Providing the BEST SEO Company in Naples, FL

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Naples Search Engine Optimization SEO services
Online presence
Website Design
Local SEO Strategy
Email Marketing
Social Media Marketing
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And More

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Posted by Naples SEO Company | Posted in SEO, Website Design |

Jul 2020

How To Get Google Analytics Set Up?

Google Analytics

Google Analytics is one of the most useful tools at your disposal if you are a website administrator or owner who has their website set up with Google. The truth is that Google is one of the internet’s most powerful tools. If you’re not using it, you might be losing out on a lot of driven features.

If there’s anything an administrator needs most, it’s useful insights into who their users are (and what they’re clicking on to find their way). Google Analytics provides customized insights like nothing else on the internet.

How To Get Google Analytics Set Up?

Statistics drive website traffic. Furthermore, statistics about website traffic tell you whether your call-to-action campaigns, embedded links, blog posts, and overall marketing approach is currently having the effect you need. The information Google Analytics provides can also tell you where to adjust your approach to maximize your website’s traffic and engagement.

How do you set up Google Analytics? In addition, exactly how does it work from there? While the official Google guide is pretty straightforward, the majority of users still have more questions after they’ve read it. Here’s how to get Google Analytics set up as a website owner or administrator.

What is Google Analytics?

Google Analytics is an insightful web tool and online dashboard made available as an option to website owners who are already Google subscribers (and who choose to sign up to Analytics).

Imagine a hit counter, but for tracking website activity and location instead of just hits. It offers practical answers about who users are, where users are from, and exactly what users are doing. It also happens to do this better than the majority of other solutions that are out there.

Google is preferable because of the level of insight (and support) that they offer. It’s also easy to set up and easy to use, while a lot of other statistical analysis web tools and widgets take vast amounts of coding knowledge to pull off

What Can Google Analytics Tell?

It’s a lot like the all-seeing eye of the internet. Almost.

First, Google Analytics tells you the basics of your website access. This includes information like where users are visiting from and which tags or links are bringing users through to your website; this is especially useful for seeing whether your calls-to-action work as well as they should.

Google Analytics can also be set up to tell you more. Among other things, Google Analytics can also track much more specific information about visitors to your website, including what they are clicking on, how long they look at a certain page – and which links are taking them where.

It’s more insight than most analytical tools afford you with. That’s why you can’t afford to be without it.

The First Steps

If you’re saying, “Sign me up!” then you’ve made a good choice. Sign up is the first step that you’ll have to follow in order to be part of the Google Analytics network. This just means that you’ll have to navigate to the main page for Google Analytics and enter your regular username and password (if you are already registered for a Google account). If you aren’t, just create one.

The second step is setting up what’s called a property. Simply defined, your “property” refers to the websites you own/are in charge of. Multiple properties (or websites) can be listed here just in case you’re part of a network of websites and would like to use the same web tool across the board.

Next, you’ll set up what’s called a reporting view. The reporting view is what information or data you would like Google Analytics to collect. This can be as specific or as general as you need it to be – and it’s part of what makes Google Analytics one of the best tools for seeing into the background of your site.

Lastly, Google issues you with a tracking code for your website. The tracking code is your individualized Google stamp that helps Google bots to track user activity. This is mostly back-end stuff that users will never see (nor need to worry about) – but it is important so that Google knows where to go, and it’s an essential component of powering your profile.

Getting the Most (Out of Google Analytics)

There’s a lot more to the Google Analytics tool than just the signup process and basics. What users are doing when it comes to buttons, videos and apps are also options that you can customize with Google – and you can even view things like how many users followed through from the first click to checkout.

More is available through Analytics by downloading the mobile app: The app puts you in touch with what your users are doing from anywhere. If you’re a user who needs even more features, download the official Google Analytics Playbook that functions as a guide to some of the more advanced things you can do with the system.

Alternatively, users can move from the “free” version of Analytics and pay to become a Power User instead. This means instant access to more features – and more useful info.

Naples SEO Company | Providing the BEST SEO Company in Naples, FL

We are a premier internet digital marketing company providing:

Naples Search Engine Optimization SEO services
Online presence
Website Design
Local SEO Strategy
Email Marketing
Social Media Marketing
Marketing Campaigns
Digital Marketing Strategy
And More

Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Posted by Naples SEO Company | Posted in Google SEO, Website Design | Tags: Marketing Services in Naples FL, SEO Services in Naples FL |

Jun 2020

Create a New Website in WordPress

Why You Should Create a New Website in WordPress

If you plan on building a new website, then you should absolutely choose WordPress as the tool you use to do it. WordPress is a CMS, or “Content Management System,” meaning that it is what you will use in order to organize the content, create new posts, and manage the layout and design of your website.

Why is this the best choice for your web design?

Continue reading→

Posted by Naples SEO Company | Posted in SEO, Website Design |

Jan 2020

PageSpeed Insight Impact SEO?

Does PageSpeed Insight Impact SEO?

Optimized content, navigation, mobile-friendliness; there are so many factors that affect SEO. While you may be attending to these and other important aspects of SEO, there might be something you’re missing: PageSpeed. PageSpeed – the amount of time it takes a webpage to load – is extremely important to your SEO ranking. In fact, it’s so important that it’s one of the top factors Google takes into consideration when determining the position of your website. Why is PageSpeed so important and how does PageSpeed insight impact SEO?

Continue reading→

Posted by Naples SEO Company | Posted in Organic SEO, SEO, Website Design, Website speed |