Google Ads vs Facebook Ads: Which will get you a better ROI?
PPC advertising can be a fantastic tool for bringing more attention to your brand and helping you drive direct traffic to a sales page or eCommerce store. But with multiple different platforms offering PPC, Google ads vs Facebook ads, how do you know what the best option is for you?
Google Ads vs Facebook Ads: Which will get you a better ROI?
Well, for most advertisers, this debate really boils down to just two different options: Google Ads or Facebook Ads.
Google Ads typically refers to “Google AdWords.” With AdWords, your adverts will appear alongside searches as ‘sponsored results’. This means that all those people who see your ad will be actively searching for terms relating to your business. Facebook ads meanwhile appear in the sidebar on Facebook and let you target viewers by their age, location, marital status, and more.
What is PPC?
But first, what exactly is PPC? PPC stands for ‘Pay Per Click’ and is a term that is usually used in the context of online advertising.
As the name might suggest, ‘pay per click’ essentially means that you only pay when someone clicks. As an advertiser, that means you’ll only pay when someone clicks on your adverts and this in turn means that you’ll not be charged anything if your ad isn’t successful at grabbing attention and encouraging people to click. If you have a landing page that successfully converts traffic into customers then, this can be almost a risk-free way to generate profit. Normally when you do pay for each click it will only be a few cents each time, though the higher your budget the more often your ad will show.
Pay Per Click advertising networks includes Google ads vs Facebook ads, though there are many more. This is a highly effective marketing strategy and one that many businesses can profit from greatly. But the real power comes from the ability to so perfectly target the specific end-user you are interested in. And this is where the differences between Facebook Ads and Google Ads become very apparent.
How Each Platform Targets End Users
Let’s say you have a product that sells for $100. You make $35 from each sale and you have a conversion rate of roughly 1%. That means that for every 100 people who come to your website, you make $35. That in turn means that as long as you pay less than $3.5 per visitor, you should make a profit! This is what will determine your ROI.
The “CPC” is the “Cost Per Click” – the amount you pay for each visitor. We can’t directly compare Facebook Ads with Google Ads on this front, seeing as the amount you pay depends on the search term you advertise on or the type of person you try to advertise to based on their demographics and details. Suffice to say that they are fairly comparable.
The other way to increase ROI beyond lowering the cost of each click then is to focus on the conversion rate. You can improve this by improving the quality of your sales pitch, but you can also do it by improving the relevance of the type of person seeing the ad. Ideally, you want to show ads to your ideal “buyer persona.” This is the person most likely to buy your product based on their age, income, marital status, interests, and more.
Comparing the Options
Facebook does this by allowing you to use information that users freely give to the company when they sign up. This gives you the option to explicitly search display ads based on how a user describes themselves.
Google on the other hand allows you to do this more implicitly, by requiring you to make assumptions about the user based on their searches. For example, someone searching for “buy hats online” probably wants a new hat!
Whereas Facebook lets you go into more specific, granular detail, Google has the benefit of “intent.” The person is not just generally interested in hats, they are actively looking to buy a hat. Thus you can show the ad to the right person, at the right time. That said, if the hat you sell is aimed at a specific type of person, Facebook might have been better at helping you find that person!
Other factors
There are other considerations to take into account when comparing Google ads vs Facebook ads, too. For example, you may have a target audience that is unlikely to use Facebook at all! In that case, Google would offer a better ROI. Then there are the additional features: Facebook is great for building a community as it allows you to build followers (likes) for a page. Then again, Google gives you more control over features like retargeting.
If you hadn’t guessed already, the answer is that neither Google Ads nor Facebook Ads will definitively give you a better ROI. The answer comes down to how you use the platforms and the nature of your business.
Naples SEO Company | Providing the BEST SEO Company in Naples, FL
We are a premier internet digital marketing company providing:
- Naples Search Engine Optimization SEO services
- Online presence
- Website Design
- Local SEO Strategy
- Email Marketing
- Social Media Marketing
- Marketing Campaigns
- Digital Marketing Strategy
- And More
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
