How Can I Improve My Website’s Ranking in Google?

Because the internet has become the go-to resource for almost everything, ranking high on Google isn’t just beneficial—it’s essential. Fortunately, with strategic steps and an understanding of Google’s algorithms, you can improve your Google rankings and shine amidst the competition. Let’s explore actionable strategies and insights that can improve your website ranking on Google and propel it toward the coveted top spot.

How Can I Improve My Website’s Ranking in Google?

Many companies and agencies claim they can improve your website ranking and get you to the top of Google. However, they often use unethical techniques to promote your name which can end up doing more harm than good.

Why Google is an Important Tool for Businesses

Most of the world uses Google to find answers, and inevitably to find brands and websites. If you don’t rank anywhere on Google, your business is essentially invisible. It’s good business to make sure that your rankings for specific keywords surrounding your brand or business put you on the map for people who would benefit from your products or services.

Unfortunately, it can also be difficult to get your name or brand to the top. However, using best practices and creating high-quality content is a great start!

Update Yourself on the Rules

Google updates its algorithms often, and it’s a site owner’s responsibility to make sure they are familiar with updates as they roll out. The last 2023 Google update, for example, has dropped rankings for sites pushing low-quality content. It also downranks content that might have been written with obvious AI help.

According to Google, links and tags are also more carefully considered from 2024, and link stuffing is something that search engines will automatically disregard.

Grab their Attention with a Meta Description and Meta Title

Convince a user that your page is what they are looking for with a quality meta description and title. A quality description and title describing what the page is about can grab the attention of the right person and lead them to your site. More clicks on your page can increase organic traffic and click-through rate, thus improving your site’s Google rankings.

Great Content is Key

Good content isn’t just something that’s judged by your readers. Content is also judged by search engines. Post coherent content written by competent writers and you’re already one step ahead. Posting bad content with excessive artificial intelligence assistance is a signal to Google that your website is worth ignoring.

The higher the quality of your content, the better your website will rank on Google.

URL Slugs

URL slugs (the part after the dotcom) are read in specific ways by search engines. The best results will come from clearly defined slugs. Pushing your website or brand to the top of rankings will require you to be specific about your slugs. For example, (article-about-bugs) rather than use long, difficult-to-read links including a combination of random letters and numbers.

It matters more than you might think!

Register the Right Domain

A domain should represent exactly what your business is and does. Choosing the right target keywords makes a difference. In fact, Google downranks certain keywords that are considered spam.

Choose the right domain name from the start, or register several with your domain provider to make sure you have more reach. Google ranks in some cases factor domain names and might choose BestLocksmiths.com as a higher-ranking domain than ThatGuyWhoFixesLocksSomewhereInTown.com, for example.

Add Images (and label them)

Images are important, and websites that contain the right images in the best places are higher ranked than sites that get it wrong. Make sure you source and attribute your images. Make the effort to fill in the background information such as image descriptions and alternate text.

Optimize Your Content for SEO

Content should be checked for search engine optimization by a professional. This doesn’t mean that you have to hire a million-dollar agency to do it. The right keywords and details matter. Google will choose content that has been perfected over content that hasn’t made the right impression.

If you’ve had the same content up for a while, you may want to update your web pages. Google tends to favor content that has been updated and refreshed as new ideas or information is presented.

An SEO audit is a great way to gain insight and learn how well your site is optimized for Google search engine results.

Include One to Two Authoritative Links

Great content isn’t just about the text, links matter. Choose relevant links from the high authority websites on the internet if you want to rank your pages higher. Achieve a better ranking by including at least one or two authoritative links in your content – preferably at the start. Adding internal links can also keep users on your site longer and provide them with additional information.

Links aren’t always necessary but can help to increase your ranking. Broken links can impact SEO negatively, however. Too many broken links signal that your sites are not up-to-date and poorly maintained.

Add a Premium SEO Tool

Premium SEO tools like Yoast are a great way to keep track of your website progress and improve your website ranking on Google. It ensures that everything is the best it can be before clicking the publish button. Posts are scored for their readability and refined for SEO. A simple green-light system tells you what should be changed for a better and higher ranking.

Core Web Vitals are also important for SEO. It impacts the user experience and directly impacts search engine rankings. Google prioritizes websites with good user experience.

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Our SEO agency is here to ensure your website is ranking high. Our goal is the top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.