How to Improve Visual Search Results
Search results sure have improved since the height of the 90s, when all you could do was search for things with text keywords. Back in the old days, you really had to pray that something useful came up in the results for the topic you needed to know about. Today, the internet is faster, and searching for things has certainly become easier and better. If you want to improve visual search results, there are a few top techniques you can use to create a better search experience – visual search results can often tell users more than just plain old text.
How to Improve Visual Search Results
Here’s your quick guide to how you can improve your visual search results.
What is visual search?
Visual search helps people search through real-world imagery rather than through text search by using artificial intelligence technology. For example, if a person were to take a picture of an object using Google Lens, a visual search engine is then able to identify the object and provide users with information on the product or help users find similar products. With the use of well-optimized content, visual search is particularly helpful for eCommerce sites.
What are visual search results?
Visual search results can come in two forms:
- Someone might search for something with an image. This type of comparison search looks for similar images, the exact image, and/or has the ability to identify what’s in the image itself.
- Someone might search for something with text-based keywords, but expect to see image-based results. Google Image Search describes one such service, and Amazon users generally also look for the picture next to the results – thus, a visual search.
Companies have to make sure that a visual search with their site isn’t an eyesore, instead of looking like MySpace and all the glitter.
Search engines like Google, on the other hand, have to make sure that visual comparison searches are accurate – and generally, that tools like SafeSearch are successfully applied.
These days a visual search can also include more than photos, and video results can also be part of a visual search or its results.
Searches & Refined Searches
Most people who require a visual search are looking for something specific. Therefore, the visual part of the search is absolutely essential. As someone looking up image results (or uploading an image for direct comparison and similar results), accuracy is the most important thing you want.
Searches don’t always come up right.
Google “local alpaca”, and five minutes in you’ll know everything about the Alpaca’s breeding habits though not necessarily know what one costs.
That’s how search results work naturally – unless you refine your search.
Search “local alpaca cost” or “buy alpaca near me” and your results are different, somehow sharper. Refined. That’s how searches work – whether you are using a keyword or image-based search.
Improving Visual Search Results
If you want to see better results for any search, it’s not rocket science. (Actually, it’s computer science, but you don’t need to understand how it was made to enjoy the results of how it works.)
Here are some of the best, yet easiest techniques that you can use to improve your visual search results.
1. Add Text Keywords
An image comparison search relies on an image that is input for exact results, and similar ones. But this doesn’t mean that a search has to begin and end with the image. Most searches can be refined with the addition of extra text keywords (e.g. “roses” over general flower results) to find the results that you need.
2. Refine Your Search Further
If you use most of the mainstream search engines out there (such as Google or Bing), you can refine your search further with finer criteria. One of the ways to do this is to search for images by date, size, quality, or other details. Refined search results are how to find what you really need.
3. Heighten Image Quality
Image quality can have a lot to do with the results you’ll get. Always search with the highest quality image you have to get the best results. A low-res image will not necessarily be identified as similar to the high-res version of what you’re looking for – and the search engine literally cannot see it.
4. Use Several Search Engines
When you don’t find the results you need on the first try, don’t limit your quest to just one search engine. Use several different visual search engines, and use more specific ones if you don’t find the results within two or three different ones.
Additional Information: Visual Search Guide: Who Uses It, Benefits, and Optimization Tips
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