How to Rank Well in Google Search
Do you want your startup featured at the top of Google’s organic search rankings? Rising to the top ranking on Google search is challenging and requires an investment of time, but is often very rewarding. The Google ranking metrics categorize, scan, and index billions of web pages using specific criteria. Many factors are involved in the Google bots choosing your content as the best option for a user’s search intent and platform experience. In this article, we highlight tactics you can implement to improve your SEO and rank well in Google search results.
How to Rank Well in Google Search
Improve On-Site SEO
Optimizing your pages is a quick and rewarding task. It takes around three minutes to make the necessary tweaks, and results will oftentimes show up within 72 hours of making the changes.
Use a tool like LSIgraph to help you identify the best-performing options for keywords in your niche. Ensure that your primary keyword is as close to the beginning of your title tag as possible.
This keyword SEO tactic is known as frontloading. Frontloading gives you an edge over the competition because Google emphasizes promoting pages where the search terms appear early in the title tag.
The opposite is true, and Google places less emphasis on promoting pages with the keyword showing up later in the title tag.
Google E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) emphasizes content that adds as much value to the user experience as possible. One of the primary ranking tips we can give you is to make your content at least 1,800 words.
Research shows that the average first-page result contains approximately 1,440 words. Including your primary keyword at least two to three times in that web page content is important.
Test Your Technical SEO
Technical SEO problems aren’t really an issue for 90% of sites. While they are rare, it’s worth conducting a technical audit on the site to check for errors.
Mobile optimization is crucial in order to improve your Google rankings, but most templates and themes already come optimized for mobile.
The site and page speed determines how quickly your content loads after the users click the link. If users must wait more than three seconds, they’ll probably bounce back to search results. Therefore, in order to boost your click-through rate, ensure page loading times are under three seconds.
Google penalizes landing pages that load content slowly. WebPageTest.org is a practical free tool for assessing your site’s loading and page speeds.
Lower Bounce Rate
As mentioned, Google doesn’t like it when users start bouncing back and forth between search results. This indicates to the Google bots that the user isn’t getting any value from visiting your site, and it can cause your page to drop in rankings.
One way to prevent high bounce rates is to visit your website’s “Above the Fold” section. This section is the first area visitors land on when accessing your site. Users typically make their decision to bounce when they land in this area.
Push your content to the top of the fold, and the user can find what they’re looking for without the need to scroll down. To rank higher on Google search, include images, videos, charts, or other visual components in the fold section.
These tactics make your content more compelling, improving the user experience, and Google notices this – pushing you up the rankings.
You can build backlinks from authority sites to your website to improve your search authority. Many admins rely on guest blog posts as the best form of link placement in their backlinking strategy.
However, over recent years, backlinking has become a controversial topic. Some admins suggest it makes the content look spammy – and Google thinks so too.
Acquiring deadlinks for backlinks is a great tactic to improve your campaign results. This “broken link-building” tactic is more effective than guest posting.
Resource pages are another great tactic for link-building strategies. A resource page is a page created to link the best content on a specific subject. For instance, a resource page teaches people how to rank well on Google.
Improving Google Search Rankings
Implement these strategies and monitor results through your Google Analytics dashboard. Make tweaks along the way to improve performance and watch your conversion rate soar.
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