Local Online Marketing Tips

Do you run a small local business? While word of mouth and local billboard campaigns can cause new customers to flood in, you can’t ignore the power of online marketing if you want to grow your business and appear in local search results. How do you build a solid online presence that attracts potential customers from your target audience to grow your business? An optimized website, and a tailored local online marketing strategy. Follow along for more local online marketing tips to help grow your small business.

Local Online Marketing Tips to Grow Your Business

Your potential customers use search terms like “Mexican restaurant near me” and “closest auto body repair shop.” Here’s how to ensure they can find your business online when they need it most.

Make the Most of Your Google Business Profile to Grow Your Online Presence

Google is the most popular global search engine, with more than 92 percent of the market share. Entrepreneurs often rely on Google to bring them new customers but giving Google a helping hand is essential. Start by creating a Google Business Profile — and ensure it’s optimized correctly.

Add the name of your business, your location, an accurate description of the category your company fits into, and unique selling points that can drive sales. The Google algorithm can send people looking for the products or services you offer to your website more efficiently if you do.

Encourage Satisfied Customers to Review Your Business

Making sure that potential customers can find your business is only the start. Next, you’ll have to convince locals who need a business like yours that you’re the best in your niche. Customer reviews play a vital role in that process in the 21st century.

Future customers know you do everything you can to promote your business. They trust peers to share honest feedback and turn to positive reviews and negative reviews to find out how good your business truly is. Reviews on your Google Business Profile, Yelp, local review sites, and even your business website all help with your marketing strategy.

Don’t fall into the trap of buying reviews or creating fake testimonials; this mistake will inevitably come back to bite you later. However, do encourage happy customers to share honest reviews that can help others evaluate your business.

Engage Your (Potential) Customers Wherever They Look for You

Your website landing pages are your virtual calling card, but you also need to be on social media to attract local customers — because that’s where they hang out. Your customers may look for you on Facebook, Instagram, Pinterest, Tik Tok, and Twitter, for instance, so make sure you’re there. Developing a social media content marketing strategy that also allows you to respond to customer questions promptly is a great way to grow your local business.

Do SEO Keyword Research to Drive More People to Your Business Website

Keywords are search terms potential customers use to find your services or products. Do you want to ensure everyone who needs a business just like yours in your area can find you? You need to know what keywords people are using.

You can use the Google AdSense keyword planner, or one of the many other free and effective keyword research tools online, to figure out what search terms your potential customers are using.

Once you have a handle on the keywords your target audience is using, start adding these terms to pages on your website. However, stuffing your website full of keywords is no longer a winning strategy. Instead, keywords should appear organically on genuinely helpful pages.

Pro tip: Adding a blog to your business website is a great way to include important keywords.

Show Potential Customers Who You Are

You are a local business owner, but you also use the internet to find the products and services you need daily. So you instinctively know that, given a choice between two businesses that offer the same services or products at the same price, you use other factors to make your final choice.

Your business instantly appears more attractive if:

• You have a professionally-designed website that reflects your values.
• Your website is easy to navigate, and customers can immediately find what they are looking for.
• Your About page shows what you offer, how to get it, and who you are. Do you run a family-owned business? Is there a unique story behind your company? Share your story to inspire trust and show your customers what you’re all about.
• It’s easy to get in touch with you. Allow your customers to book appointments online and promptly answer their questions.

We hope you find these local online marketing tips helpful in growing your small business. If you are a small business owner in Naples, FL, or surrounding areas, reach out to Naples SEO Company for a FREE SEO AUDIT today.

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