Mobile SEO vs Regular SEO
SEO (also known as Search Engine Optimization) is one of the most important things in the digital world. Put simply, it’s how search engines help people to find things, whether they’re looking for their nearest local nail bar or a place to eat dinner – and it’s all based around keywords that match what people are searching for.
It’s so important that it can be what boosts your brand or sinks your business. Are you using mobile SEO right for your business? Here’s more about the difference between mobile SEO vs regular SEO – and how this impacts your brand.
Mobile SEO vs Regular SEO | SEO Experts Naples, FL
SEO: How Do YOU Find Things mobile SEO vs Regular SEO?
In order to understand just how SEO works and what it does, think about the last few terms that you typed into a search engine when you had to find something. Some search terms perform better than others, and if the right keywords don’t pop up when people are looking for things related to your business or brand, you’re losing out.
Regular SEO consists of effective long-tail and short-tail keywords; things like “locksmith” versus “I need a local locksmith near me now” illustrate the difference. They have to be incorporated naturally, or search engines will see it as a “trick” and it can get you thrown off search results entirely, or bumped down in the rankings. If you’re being affected by this, then you’ll notice it when your hits go down.
If SEO isn’t working for you, then it could also be because of the fact that you aren’t making use of the right mobile SEO techniques. Most people search things from their mobile devices instead, and yes, this can change what they type in! When using phones and smartphones, people are more likely to type in short-tail keywords. If you notice that your site needs more mobile users (or has experienced a sudden drop) your mobile SEO could be why.
Optimizing Content for Mobile SEO
Mobile SEO isn’t the same as regular old SEO, and if you’re losing out, you could be losing sales. Most people are opening up websites and sales pages from their mobile devices when they’re on the move, and this means that search terms are often shorter rather than longer – and aimed at finding things fast.
For example, when searching on your smartphone in the middle of town, you might type “locksmith fast” instead of “I need to find a local locksmith fast”. Any companies that don’t have these search words naturally incorporated into the available content will be losing out when it comes to search results. It’s obvious why, when you’re in business or branding, you don’t want the brand losing out to be yours!
How to Fix It?
Need to fix your SEO needs? Hiring a Naples SEO expert. An SEO agency or advertising company in Naples is usually your best bet. From there, the SEO expert takes a look at existing content that you already have on your website to see how it can be optimized, or new content has to be written which incorporates these natural keywords better and easier.
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