PageSpeed Insight Impact SEO?
Optimized content, navigation, mobile-friendliness; there are so many factors that affect SEO. While you may be attending to these and other important aspects of SEO, there might be something you’re missing: PageSpeed. PageSpeed – the amount of time it takes a webpage to load – is extremely important to your SEO ranking. In fact, it’s so important that it’s one of the top factors Google takes into consideration when determining the position of your website. Why is PageSpeed so important and how does PageSpeed insight impact SEO?
Does PageSpeed Insight Impact SEO? If So, How?
Simply put, it’s because users want to access the information that they’re seeking as quickly as possible. Therefore, if it takes a long time for your webpages to load, it stands to reason that they’re going to get frustrated. As the most widely used search engine in the world, Google wants to provide its users with the best possible experience. As such, it makes sense why PageSpeed has an impact on your SEO ranking.
But how exactly does PageSpeed insight impact SEO? Keep on reading to find out.
What is PageSpeed?
The term “PageSpeed” refers to the times it takes the pages on a website to load; how long it takes to fully display content on specific pages. It can also be described as the “time to first byte”, or the amount of time it for a web server to receive the first byte of information from a browser.
PageSpeed can be assessed using Google’s PageSpeed Insights. This online tool can be used to determine performance issues with your website. While the majority of the issues that PageSpeed Insights locates are technical, it does assess websites from both an accessibility and a user experience standpoint. To use this tool, you just need to input the URL of the page you want to assess and in a matter of seconds, you’ll receive a list of results that pertain to the performance of your site. These results are based on data derived from Chrome User Experience Report (CrUX) and provide information that pertains to two key speed metrics:
- DOM Content Loaded (DCL)
- And First Contentful Paint (FCP)
In a nutshell, the faster your webpages load, the higher your ranking will be.
Why does PageSpeed Matter?
PageSpeed is important for a few reasons. Firstly, the faster your site loads, the more webpages Google can crawl. Therefore, if your pages are slow to load, the number of pages the search engine can crawl will be limited, and that can have a negative impact on the indexation of your website.
PageSpeed is also important from a user experience aspect. Statistically, webpages that take longer to load have higher bounce rates; the number of times visitors spend on-page is lower, too. Additionally, long load times have a negative impact on conversions.
To summarize, the longer it takes pages to load, the lower a website’s ranking will be.
Factors that can affect your PageSpeed include:
- A poor-quality host
- Image sizes (the larger they are, the slower your page speed will be)
- External media
- Lots of ads
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