How Can I Promote My Business Online With No Money?

Business promotion is oftentimes something that can draw you right back to the old company cliché: you’ve got to spend money if you want to make money. However, companies who want to branch out, especially start-ups, don’t always have the money they need to get the promotional power they want. What if you have a business to promote, and you’re close to or completely out of capital to run a promotion? You don’t always have to spend money to promote your business online. In fact, there are some great, rare promotional opportunities for your business that cost no money at all.

How Can I Promote My Business Online With No Money?

Below are some of the best free business promotion ideas.

Authoritative Guest Posts

Every business owner has something other than the business that they know a lot about. Oftentimes this expertise somehow ties into the industry that their business is in. This knowledge can give you a tactical and promotional advantage over other businesses – especially if you know how to use it.

Guest posts (blog posts), written for free but linked to the websites or services connected to your business, can be a great way to get your company in front of your target audience.

The success of a guest post relies on the customers or readers of the site, and it can be a way to inform them about new topics (that you know a thing or two about!). As a bonus, guest posts can turn into active business for your company if people click through.

Share tips, give advice, and talk about things that you do and know well but are also linked to your company.

Interviews

If you don’t have the time or resources to put together guest posts, there are still other great, free ways to share your knowledge and promote your business. Many CEOs and other business professionals take advantage of the power of free media and engage in a fair amount of interviews every year. Business is good, and it keeps the company name (and theirs) in the public eye enough to remind people of their business.

Look around for popular radio stations and DJs. Get to know the media scene, and you will be more likely to find interview opportunities that cost just a little bit of time without having to cost you any money.

Funding For a Cool Idea

Crowdfunding is still as great as it was 10 years ago when it was first introduced. The world has some great concepts today thanks to the power of funding. Look at what Exploding Kittens has turned into as a result of their original creation through Kickstarter.

If you have a great idea that you want to get off the ground, ask for public or angel investors to put their backing behind it.

It’s free, takes more time than it does resources to set up, and it can get people to talk about your business – especially if you have an idea that people will want to invest in.

Comments on Forums

Industry forums can evoke a lot of discussions. This is the kind of promotion most companies are after. Classified ads aren’t the only answer to getting your business featured in more places. You can also get involved in discussions on industry or expert forums.

Get people to engage by asking and answering questions on forums. Talk, engage, and make sure that you always keep your comments as positive (or honest) as you can. Know that your comments can and will often become a reflection of your business.

People will often follow through on a discussion. In fact, many of them might use the opportunity to take a closer look at your business and what it does.

Free Classified Ads

While it can cost money to advertise on most social media advertising platforms, don’t forget that there are also hundreds of classified websites where it costs nothing to place an ad. When you post ads on classified websites, the ad can stay there forever and a day without a single cent being spent by your company.

Google Search Ads – Nonprofit Organizations

Do you run a nonprofit organization? If so, Google equips nonprofits with grants of up to $10,000 per month for free search advertising. These ad grants can help connect people to your cause all over the world.

Learn more: Google Ad Grants – Free Google Ads for Nonprofits

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