SEO for Vacation Rentals
Have you ever tried to Google your vacation rental property? If your vacation rental doesn’t come up on the first page of your search engine results, then you’ve got some SEO work to do. The vast majority of internet users will rarely look beyond the first page of their search results for whatever they’re looking for – including vacation rentals. That said, if your property is on the second page – or worse, the third, fourth, or beyond – then you’re missing out on tons of potential guests and bookings.
SEO for Vacation Rentals
According to recent statistics, more than 135,000 internet users search the term “vacation rentals” each month. Imagine the traffic you could get – and the earnings you could rake in – if your rental property was listed on the top of the first page on Google. Chances are you’d be booked solid regularly; or at the very least, a lot more than you’ve been booked to date.
Fortunately, there is a way that your vacation rental can rank higher on Google, as well as other search engines, like Yahoo and Bing. How can you rank higher and increase organic traffic? By implementing an effective SEO strategy! Read on for some handy information that you can use to improve the success of your vacation rental business.
What is SEO?
Search engine optimization (SEO) refers to the practice of optimizing your website and the pages that it contains with the goal of increasing its position on search engine results pages (SERPs). Because Google is the most widely used search engine in the world, SEO strategies are typically based on the giant’s trends. However, these strategies also apply to other search engines, such as Yahoo and Bing as well.
By improving your search engine rankings, your vacation rental website or listing will be more visible to people who are searching for the information that it contains. When it’s more visible, you’ll increase the amount of traffic to your site. Each visitor is a potential client. If visitors like what they see, then there’s a better chance they will book your vacation rental property.
SEO focuses on enhancing organic – non-paid – search results. It’s one of the most effective ways to increase the success of a website and the business that it’s associated with. For instance, if you own a vacation rental property in Miami Beach, when people search for “vacation rentals Miami Beach”, if you’ve implemented an effective SEO strategy, your web pages would appear higher up in their results.
How to Develop an Effective SEO Strategy for Your Vacation Rental
Now that you know how SEO works, it’s time to develop and implement a strategy that will effectively optimize your website, boost your search engine rankings, boost traffic to your website, and increase bookings. Don’t know the first thing about SEO? No worries! It’s actually easier than you might think – especially when you use the following tips.
Keyword Research – Target the Right Keywords
First thing’s first, you need to target the right keywords for your website. Search engines scan web pages for specific keywords and use the information they acquire to determine their ranking. When you’re trying to choose the best keywords, consider the words and phrases that your target audience would be the most likely to use when searching for a vacation rental similar to yours.
In addition to the words “vacation rental”, other identifying words, such as “near me” “in (insert the location of your vacation rental)”, “private”, and “pet-friendly”, could be effective when combined. Targeting long tail keywords such as “vacation rentals in Miami on the beach” in blog posts and on vacation rental marketing sites such as Airbnb and VRBO can also be highly effective.
If you aren’t sure how to go about targeting the best keywords, there are several tools that you can use that will help you identify words as well as phrases specific to your business.
- Google Keyword Planner
- Ubersuggest
Optimize Content
Once you’ve determined which high-quality keywords to use, you’re going to want to use them to optimize your content. Incorporate the keywords or phrases that you are trying to rank for into the content throughout your website; property descriptions, images, page titles (title tags), meta descriptions, etc. Search engines scan the content on your website, and when it’s properly optimized with appropriate keywords, your web pages earn higher spots on the SERPs.
If you don’t have time to optimize your vacation rental property web pages but still want them to rank well so you can increase bookings, contact Naples SEO Company for a free SEO audit today.
Additional Reading: Social media strategies to drive bookings – VRBO
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