How SEO, PPC and Facebook Work Together To Increase Conversions
When it comes to internet marketing, and especially getting conversions, you have to use a variety of techniques that work together to get you the edge that you need. Three of those techniques that often are used together include search engine optimization, or SEO, pay-per-click (PPC), and Facebook advertising. Let’s look at each of these individually.
How SEO, PPC and Facebook Work Together To Increase Conversions
PPC
Pay-per-click advertising is used in search engine results pages and on other websites that might attract the kind of traffic you want. You pay each time someone clicks on one of your ads. These can be expensive in certain niches, but normally you would pay less than a dollar for each click. It is your job to convince the person that clicked on the link to buy after they arrive at your site.
SEO
Local or National search engine optimization is probably the most important strategy when it comes to conversions. Search engine optimization not only gets your website ranked high for certain keywords, it also shapes your traffic so that you get customers that have the ability to buy and the desire before they even arrive. Search engine optimization includes both on-site and off-site tactics, and if you are able to focus your efforts and get listed at the top of organic search results for the keywords you want, then you do not have to do PPC.
Facebook Ads
Social media advertising is a useful tool to get people from Facebook over to your site where they can be converted into a paying customer. Facebook advertising works hand-in-hand with search engine optimization and PPC. Of course, most people do not go on social media to buy stuff, so in that regard, it is a little harder to get conversions from Facebook then it is through pay-per-click advertising on search results pages.
When done correctly, SEO, PPC and Facebook Marketing can get you on the front page of the search engines for targeted terms. However, each has its respective benefits and costs.
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