SEO Strategies to Help Your Business Stand Out
Search Engine Optimization – SEO – is one of the most important things that you can do for your business. Companies that don’t show up on search engines, practically don’t exist in today’s world. Mastery of search engine results is how large companies maintain their advantage in a competitive market system. When you search ‘SEO company in Naples, FL’, the companies with the best SEO strategies are the ones who will dominate search results. Every other company will either have to work a lot harder or have to adjust its SEO strategies to be better. As a business, you want to stand out above your competitors. It’s not just about a great product or service anymore, SEO is everything.
SEO Strategies to Help Your Business Stand Out
Here are some of the best-proven SEO strategies to help your business stand out on the internet.
1. Do Your Keyword Research
Always check how certain tags or keywords are performing before you include them in your posts or content. Don’t guess which tags are performing better than others this week, do your own keyword research and check.
Websites like Google Trends (trends.google.com) will showcase some of the most popular tags of the day, week, or month. Trends can also show the search results for popular keywords, like ‘SEO company in Naples, FL’ versus ‘what’s the best SEO company near me’ for comparison.
SEO mastery is all about selecting the most powerful keywords from a list of things that people might be searching for.
2. Create Good Content
Quality content is key to making sure your website, brand, or business stands out when there are a hundred or more companies doing the same thing. People will spend a few more minutes on the website with the most interesting, engaging content. These days when creating content it has to beat anything people could find on YouTube.
A blog has to be something people will read and return for. Don’t just copy what everyone else is doing. Hire a copywriter or write posts that showcase topics that relate to your business or company.
If your content is original enough, it’ll get shared well beyond your company’s niche. Good, original content ranks high, and it’s one of the secrets to better SEO than your competitors.
3. Post On Your Website Often
Run a blog that posts at least once a week and make sure that you’re able to link this back to your social media pages. A website that has just one or two static pages, will eventually drop in Google results.
Websites that have posts and engagement automatically rank higher because they look like they’re doing something useful for the people who visit.
When posts are frequent, search engines will index these new posts – and this ranks the entire website domain higher than if you had just left a single post on the site for six months.
Most companies don’t run a regular blog for their customers: that’s why most companies struggle to improve their search rankings.
4. Avoid Using AI Content
We’re living in the age of technology, and many companies are using artificial intelligence for faster (and apparently, better) writing output. However, AI is already showing its flaws, and search engines issue automatic penalties for websites that use too much unedited AI writing.
Artificial intelligence like ChatGPT might be able to produce a coherent article, but the first defamation lawsuit against an AI proves that this isn’t perfect by any means. AI can make things up, from small profile details to large, elaborate accidental hoaxes.
Search engines can tell when content has been written by a human, and seems to prefer it. Run your blog with human writers, and your site might rank higher for it.
5. Use the Website’s Admin Panel
There’s a lot of detail in the admin panel of your website that your users will almost never get to view. This includes your post tags but also goes further to include things such as image alt text.
Use your website’s admin panel to fill in as much of this information as possible. Images that haven’t been given alt text, will affect your ranking.
It takes just a few minutes to fill in this back-end information for your posts and website. It makes a huge difference in how quickly search engines are to spot and index your site.
The more attention you’ve paid to detail, the higher your site could rank.
Is your business struggling to rank higher on Google and other prominent search engines? Naples SEO Company has years of experience and a proven track record in assisting clients in their SEO strategies to improve search rankings and increase organic traffic. Contact us today for a FREE SEO Audit.
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Our SEO agency is here to ensure your website is ranking high. Our goal is the top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
