Services SEO Company Should Provide
If you click on the title of this article then you’re probably thinking about contracting work to an SEO company or two but aren’t quite sure if it’s the right move for you. You also probably wondering exactly what services a SEO Company should provide and if it’s worth it? Our guide will answer all your questions and more. Let’s get right into it.
What does a SEO Company Do & What Services Should They Provide?
First of all, what exactly is a SEO company? The term SEO is an acronym that stands for search engine optimization. It’s the act of optimizing websites and content — as the name would suggest — so that it ranks higher in organic search results. In contrast, PPC or paid advertising foregoes the optimization process and instead goes for the more expensive route of purchasing ad space. Both can be useful in different situations but SEO is more sustainable in the long run.
Services
SEO companies in Naples offer various services but a few are found in the majority of Naples SEO companies due to their individual importance in the overall process. Here are some of them.
Content optimization
One of the key ways that most people optimize their organic search ranking is by publishing regular content. That being said, not just any old content will help you climb the ladder. You need content that contains the right:
- keywords
- headings
- anchor text
- and more
This is where SEO companies come in. Some offer fresh content while others simplify edit existing articles on your website and make them more compliant with the many good practices of SEO.
Link building
Some SEO companies also offer link building. This practice boosts your organic ranking by securing links to your site on other blogs or publications that already get a lot of traffic themselves. This is due to the fact that Google will rank a website higher if more prominent publications link back to it. There has been some debate as to the overall efficacy and ethical aspects of this practice but quite a few websites have been able to rise in the rankings through it.
UX and navigation
Various studies have shown that websites with easier navigation and thus a better user experience rank higher on the organic results due to the fact that their bounce rate — the measure of how many people leave their page shortly after arriving — is lower. Most SEO companies will offer some variation of navigation optimization services with the goal of getting your site to rank higher in organic results.
Loading speed
Another factor that affects the ranking of your website is how long people stay on your page in total. Obviously, you’re bound to rank lower if people keep leaving your pages because they take too long to load. That being the case, you’ll find no shortage of SEO companies who help websites reduce their loading speed by:
- compressing images
- optimizing code
- using a few other tricks of the trade to cut down on the response times
Conducting site Audit to test health & SEO
Analyzing your website with a SEO audit helps make your website more accessible for search engine robots. It also helps to ensure a positive User Experience. SEO Companies will be able to:
- Optimize your internal and external links;
- Add tags where they are missing;
- Make titles, meta descriptions, and other HTML tags unique and comprehensible for users and search engines;
- Correct broken images and provide them all with an alt attribute;
- Detect and erase error pages;
- Find duplicate content pages;
- And fix other problems blocking your SEO progress!
Naples SEO Company | Providing the BEST SEO Company in Naples, FL
We are a premier internet digital marketing company providing:
- Naples Search Engine Optimization SEO services
- Online presence
- Website Design
- Local SEO Strategy
- Email Marketing
- Social Media Marketing
- Marketing Campaigns
- Digital Marketing Strategy
- And More
Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
