Should I Use a Free Website Builder?
Free website builders are all the rage for freelance professionals and designers right now. People are using them for themselves and clients. They are advertised as a quick and cheap way for anyone to create a website. Site builders can have benefits, including their cost, however, they also have drawbacks that discourage professionals from using them. Should you use a free website builder for your business? Here’s why there’s a strong argument against using free website builders to build your site.
Should I Use Free Website Builders?
Free Website Builders: Why They’re Popular
Free website builders are user-friendly and cheap to maintain. For someone building their first website, they present an attractive alternative to paying website designers or programmers. Easy drag-and-drop editor tools are appealing but may make your site look stock.
Drawbacks of Free Website Builders
Every free software program carries something away from the user instead of payment. Free website builders harvest information from site hosts and users.
Free site builders also run sponsored advertising, which can distract your readers from your content or service offerings. Over-advertising can become annoying with excess sponsored ads and creates a poor user experience.
Some website builders on the market are magnets for malware and hackers as well. Often, it is easier for hackers to access free site builders rather than custom high-security websites.
Why Steer Clear of Free Website Builders?
The consensus amongst professionals is no.
Digital marketing and professional website designers view free website builders as something to avoid instead of embrace. Free internet tools are unsafe, harvest data, and take away control from the site administrators. That’s why they’re free.
Consider this: free website builders rely on templates to build a website made for fair use. Landing pages are an essential part of digital marketing and should stand out. Free web builders lack customization options, making your website look stock-built when your goal is to look more professional.
Sponsored Advertising
Free website builders make their money on advertising. They are often sponsored through their advertising network or other companies affiliated with theirs.
Can you imagine going to an attorney’s website and being confronted with ads for other services? That’s not a good professional impression. Therefore, it’s not something you should do for your site visitors or potential customers.
Cut down on someone else’s sponsored advertising and take control of your website.
Control Your Domain
Free domains have storage limitations and might be less secure than paid-for registered domains. Administrators should have full control over their website and domain. However, free website builders don’t offer this to customers with this type of website.
Register and connect a custom domain and you have that essential control back.
Limited Features and Functionality
Free website builders often come with restricted features and functionalities. These limitations can hinder your website’s growth and scalability. Customization options may be minimal, restricting your ability to create a unique and tailored online presence. Additionally, free plans may lack essential features such as e-commerce capabilities or advanced SEO tools, limiting your website’s effectiveness in reaching and engaging your target audience. Upgrading to access these features can incur additional costs, negating the initial savings of using a free builder.
Long-term Costs
While free website builders offer initial savings, they can lead to unexpected long-term costs. Upgrading to access advanced features can incur monthly fees, while advertisements on free plans can deter visitors and revenue. Limited scalability may necessitate costly migrations or hinder business growth. Investing in a paid builder or professional developer upfront can ensure long-term success without hidden expenses.
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