Website Design Mistakes That Can Hurt Your SEO?
SEO plays a big role in your rankings. Not only does it help get your content and your products in front of consumers, but it also helps boost your company branding. Website design mistakes can significantly impact your website’s SEO rankings. As important as the content may be for your site, the design of your website is even more important.
Website Design Mistakes That Can Hurt Your SEO?
If your website is not getting the amount of traffic you expect, it might be a good idea to take a hard look at your site to see if there are any website design mistakes to be fixed.
How Does Web Design Affect SEO?
Maintaining a well-designed website is a critical part of an effective business strategy. Poor design can have a bad effect on your SEO and the overall performance of your website. Looking nice is one aspect of good web design, but the site also needs to be functional and have a friendly user experience. Also, there may be technical issues that are preventing search engines from cataloging your site or even indexing it all together.
If you are starting from scratch, you should keep an eye out for these common mistakes. For those that are upgrading or redesigning their site, it is important not to focus on beauty more than function or the other way around. We have listed out some of the most notable web design to avoid that can tank your on-page SEO.
Not Made With Mobile Consumers In Mind
The vast majority of online content is now consumed on some form of handheld device. This may be a mobile phone or a tablet. It is important that websites are made to be mobile friendly to make it easier for the user, and as of 2015, in order to get ranked. Google actively punishes websites that are not made with a responsive website design optimized for mobile devices. If your website has not been made with the mobile user in mind, it will get less placement in search rankings, which is bad for your SEO.
Big Media Files & Images
Beautiful imagery can make your website more attractive, but the size of these files is often the cause for slow speeds. When a page takes too long to load, sometimes search spiders will skip over them completely. Aside from the search engines, many consumers will navigate to a different site if yours is overly laggy. Compress your files to speed up your refresh rate and your load times.
Forgetting To Add H1 Tags
No matter how good your website looks or how efficient the user interface may be, without the right elements, it won’t get indexed. Search engines need H1 tags in order to know what each page of your site is about. SEO 101 will always tell you to create H1 tags and then focus on content. The right H1 tags will have phrases and keywords that relate to your product or service. These should be words commonly used and will help drive the right type of traffic to your site.
Slow Loading Pages
We mentioned how file sizes and images can slow down page loading times, but even without those issues, load times can tank your SEO. Google has stated that slow loading times will affect how well your page ranks. If you have a slow loading site, you simply won’t be able to rank well no matter how good your content is or how beautiful your site looks. Consider compacting files, using a more efficient web host, and limiting the number of plugins on your page to help increase loading speeds. The optima response time for good SEO is around 200ms.
Employing Infinite Scroll
Infinite scroll is a great feature that helps website visitors access your data and pages more efficiently. It is a handy feature that a lot of web pages used, but it is not usually friendly to SEO efforts. Search engines index and crawl links that are used to help ran your site. When a webpage uses infinite scroll, the search engines have no way of knowing that the user will see as many as 50 of the most recent post. In order to use infinite scroll without having a negative impact on your SEO, make sure to follow the directions from the Google Webmaster blog.
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