Website Pop Ups or No Pop Up?
Thinking of adding a pop-ups to your website? Before you do, stop to consider the potential implications of each. While you might have a strong feeling as to the answer already, you could be surprised to learn just how complex this choice is.
An Argument Against Website Pop-Ups
So let’s start with why you shouldn’t include a pop-up on your website!
Firstly, pop-ups are pretty much blocked by most browsers these days. That then gives you a few different options: you can use a “pop-over” for example (also known as a light box) which will appear in the same browser tab, but on top of your usual content.
Another option is to open a new tab. Either way, these options are slightly less attention grabbing than the old pop-ups of yore.
So they’re not quite as effective, that’s one mark against pop-ups. Thing is though, they’re still extremely irritating for users. Many visitors will resent having their experience interrupted, and this might even mean they don’t stay to look around the actual website, losing you money! Remember, the average visitor only spends a matter of seconds on a page; if that time is spent dismissing an irritating pop-up, then they’re highly likely to leave frustrated.
And it gets worse. After all, many pop-overs don’t load correctly on certain devices. They can also appear in a delayed manner over a slow connection. This can lead to further frustration, and even sully your brand in the eyes of your users!
An Argument For Pop-Ups
But before you think pop-ups are a complete mistake in every instance, there is one important factor to consider: pop-ups work.
Apart from everything else, research shows that pop-ups are effective in grabbing attention and making people take notice. If you’re trying to get people to sign up to a mailing list for example, then there is no better way to ensure that happens.
And this can have ethical benefits too, such as when it comes to GDPR; you can be absolutely sure this way that people understand the terms when visiting your site and that they agree to them.
When selling a product, this can potentially lead to massive increases in profit!
Plus, a pop-over will add an element of interactivity to your site, which helps to ensure that people are actually engaging with your content. And when done well, they needn’t be frustrating.
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