What Is a Video Markup in SEO?

Most search engines allow websites to use video search engine optimization. By doing so, website owners can describe their videos to search engines in a clearer and more detailed way. Without this feature known as video markup, search engines can only see and filter a video’s title, description, and thumbnail.

What Is a Video Markup in SEO?

A video markup also allows the search engine to determine a video’s creator, producer, cast members, duration, and copyright holder. Plus, you can also attach the video’s transcript to your website. Having the ability to add this information can help you increase your site’s rank on search engines. To sum it all up, a video markup allows you to add details in your videos that you can use for SEO purposes.

There are a lot of parameters you can use for your video schema markup. Here are some of the following along with their descriptions to help you optimize your website.

Director

This tag allows you to put the video’s director/creator in your website.

Actor

This tag is used to identify an actor in a video. You can find this tag in most websites that post movies, series, TV shows, short films, or video games.

Expire

This describes when the content will expire or when it will no longer be available on your website. Usually, you can find this property in VideoObject or NewsArticle which is time-limited.

Transcript

This property is intended to have the video’s transcript. Typically, a transcript should contain the “text version” of your video. This way, users and viewers can search specific parts of a video and still be able to find them. For example, you can look-up, “Once upon a time, there was a lovely princess. But she had an enchantment upon her of a fearful sort, which could only be broken by love’s first kiss,” in Google. If you do this, the websites that will be recommended to you are sites that have Shrek’s script.

Aside from using the property “transcript” to add a video or movie’s script, you can also use the property to further describe your website. Unlike the property “description” whose characters are limited, you can use the “transcript” property to describe your website in a more detailed manner since it has no character limit.

Name

This is the parameter given to the title of your video. It is important to think of a title that contains strong keywords and truly encapsulates the content of your video. Having a good title for your video will help you increase its relevance in search engines, bettering the chances that it will appear in the top results.

ThumbnailURL

A thumbnail is a reduced image used by content creators and website owners to help their audience or viewers recognize their website, YouTube channel, or videos. For some creators, they use a specific frame from the video as their thumbnail. This way, their audience will know what to expect in their content. For others, they’ll specifically create pictures to help them further establish their brand. The parameter “ThumbnailUrl” will help your thumbnail get considered in SERPs.

Duration

Simply put, duration is the length of your video. For most users and viewers, the length of your video can affect whether they’ll watch it or not. Having a long video on your site can push your viewers away, so try to be concise with your content as much as possible. Only add information that is relevant to your topic.

There are a lot more tags and properties you can use for your video schema markup. Some of the tags in this list are those that can help you optimize your website for SEO. Each of these can influence your website’s placement on the search engine results page. It is up to you how you will use these properties to improve and enhance your site’s traffic. For it to be effective, only use the properties that are relevant to your site.

Additional Source: Get videos on Google with schema markup

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