What is an Naples SEO Audit?
The word audit is something that brings many people out in hives. This is effectively a check-up that is designed to make sure that something is being done properly, and the implication is that there will be repercussions if not. But while an audit might be a stressful thing for many people, it’s also necessary. How can you make sure you’re doing your best if you never take the moment to reflect on your own performance?
Introducing the Naples SEO Audit
As you might have suspected then, a Naples SEO audit is a check-up to ensure that your site is following the best practices when it comes to Search Engine Optimization. Are you taking the most important steps to try and bring more visitors to your website via Google?
This can be carried out by an outside body, or it can be conducted internally by the SEO or marketing department. Perhaps, if you are an individual with a website, an audit could be carried out simply by checking against a checklist.
SEO Audit: What Gets Checked?
So, what might that checklist look like? Here are some things that any business with a website should be doing to ensure good SEO in Naples, FL:
- Adding content in the form of a blog or similar
- Posting to said blog regularly
- Using well-chosen keywords
- Implementing keywords into site and blog content
- Utilizing a density of around 1-1.5%
- Incorporating LSI
- Ensuring not to deter the reader with ‘stuffing’
- Using keywords in headers etc.
- Interlinking throughout the website
- Liking to outside resources
- keywords in alt tags and meta tags
- An SEO title
- Ensuring the website loads quickly
- Ensuring mobile compatibility and support for all types of display
- Making effort to build inbound links through guest posting and other techniques
- The correct file names for web pages and for images etc.
These include both ‘on-page’ SEO strategies, and ‘off-page’. The former means ensuring that the site itself is optimized, while the latter means ensuring that you have taken the time to build links toward your site.
By making sure that your site meets all these requirements, you can thereby ensure a basic level of SEO competency. Combine this with other forms of marketing such as SMO, and you will be able to bring in a large number of visitors to your site and ensure you are rewarded for your hard work.
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