What Questions Should You Ask an SEO Company?
You may be trying to get a new business off the ground, hoping to attract visitors to your personal website, or playing a part in growing a company people can’t stop talking about. If you’re anything like most people, you have a vague idea that SEO — search engine optimization — is essential to boosting traffic, generating leads, building authority, and increasing sales. Understanding that vague idea won’t get you to the top of Google, you’ve decided to hire a digital marketing agency or dedicated SEO company. But, before you hire an SEO company, there are some questions you should ask.
What Questions Should You Ask an SEO Company?
There’s no shortage of marketing agencies that offer SEO services, and they all promise you excellent results in no time. The trouble? Not every SEO company can deliver.
How do you separate the wheat from the chaff and pick an SEO agency that will actually help you improve your search rankings?
By being that annoying potential client and asking the hard questions, of course! (Spoiler alert: Their own sales pages tell you a little about how good they are, but they should never convince you to work with an agency on their own.)
Go ahead — ask an SEO agency you’re considering working with whatever you want. Just don’t skip these questions.
What’s Your Process?
Effective SEO companies are good at what they do for three reasons.
- They’re true industry experts who know their stuff and incorporate the latest technological advancements quickly.
- They listen to their clients and work to accomplish the goals you’ve set for them.
- The best SEO agencies have developed a thorough process that ensures success every time.
Don’t just ask an SEO agency what they can do for you, but also how they’re going to do it.
How Will I Know the SEO Is Working?
You don’t hire an SEO company because you feel like spending money — you do it because you’re after tangible results that actually serve your bottom line. Weed out dodgy SEO agencies that bill you for work that doesn’t benefit you by asking how they’ll track progress and report back to you about it.
How Do You Build Backlinks?
Although it’s going out of fashion, plenty of SEO companies still engage in questionable link-building strategies that risk getting your site penalized. Ask an SEO marketing agency how they build links before you take the plunge.
Tell Me About Google’s Best Practices
A reputable SEO company follows Google’s best practices — because failure to do so may lead to short-term success, but it guarantees long-term doom. While interviewing SEO companies, asking this question should result in a reply that gives you confidence they won’t do anything that hurts your business.
What SEO Tools Does Your Company Use?
They won’t always be happy to share — some SEO companies have developed proprietary tools you’ll never get a look at, while others worry that you’ll try to do your own SEO. Asking this question is important however because it gives you information about how transparent the SEO agency you’re considering is.
What Results Can I Expect?
Finally, ask any SEO company you’re thinking of working with what kind of results you can expect. Push hard and try to get a definite answer. Charlatans may get excited about the work you’ll give them and fall into the temptation of promising you’ll reach the top spot for highly-relevant keywords.
Experienced and reputable digital marketing agencies will only tell you about the results they achieved for previous clients and promise to use the same rigorous progress to improve your SEO and increase high-quality, organic traffic to your site.
Hiring an SEO Company? Don’t Stop Asking Questions!
Thorough answers to difficult questions are a great start, but you also want to see what the SEO company you’re thinking about hiring has done for previous clients. All good SEO agencies will offer a portfolio or a set of case studies when you ask for it. If you like, you can follow up by asking more in-depth questions or contacting previous clients directly.
Looking for reviews — ones that don’t appear on the SEO company’s website — should also be a part of your selection process. There will always be picky clients who aren’t satisfied no matter what, but you’ll definitely want to look for an SEO agency with more positive than negative reviews.
Naples SEO Company | Providing the BEST SEO Company in Naples, FL
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Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media masterminds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.
Our SEO agency is here to ensure your website is ranking high. Our goal is the top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.
