What Tools Can Be Used for Digital Marketing?
Are you thinking about starting a digital marketing agency? It’s a great career path, plus you get to help people build their online or offline businesses, giving them the tools they need to attract leads and convert customers. Expert digital marketers are in high demand. To reach the top level of success in the industry, you need to learn how to use tech tools and digital marketing software to get your clients results. What tools can be used for digital marketing, and how do they work?
Digital Marketing Tools
Email marketing offers the highest conversion rate of any digital marketing strategy. It’s an old-school tactic but highly effective. Email blasting a list of prospects is a great way to keep in touch with a client base.
MailChimp is an email marketing tool that automates your email campaigns, allowing you to make lists with thousands of customers and prospects. MailChimp has plenty of features, including SaaS tools, to help you manage your campaigns and increase your conversion rate.
Google Analytics is a must-have tool for digital marketers. This platform is dedicated to tracking the results of your campaigns. Whether running PPC campaigns or monitoring your conversion rate, Google Analytics gives you the data you need to adjust your campaigns and boost your results.
Everyone wants their business to reach the top of search results. The issue is it takes organic SEO campaigns six to eight months to reach the front page of Google. Some industries take longer to get to the front page and years to reach the top three in search results.
Running Google Ad campaigns (Pay-Per-Click ads) gives businesses a way to jump to the front page of Google while they’re waiting for results from the SEO campaign. Manage everything from your Google Ads account and get your clients immediate results.
Canva is a user-friendly design tool offering you a creative space for content creation such as building templates and marketing materials for your client’s campaigns. Design social media posts and templates, and create visual content for websites, social media accounts, blogs, and other media platforms your client uses to reach their target market. Canva offers a free plan and also paid plans.
Content is king on the internet, and Trello keeps you on top of digital trends. Design, schedule, and organize your content strategy across multiple platforms from one dashboard. Trello also features collaboration tools, allowing you to stay connected with your team regardless of location.
It’s the ideal platform for communicating with remote team members. Trello keeps everyone on the same page with the progress of your client campaigns.
SEMrush is all-in-one digital marketing toolkit grows the online visibility of your client’s business. You have features such as SEO tools, market and keyword research, social media management, advertising, and reputation management.
Calendars are important for any digital marketing team and their clients. Plan and execute your strategy and allow your clients to communicate with their customers from your platform.
The platform’s social media and content marketing tools let you publish content across all social media accounts at the click of a button. Schedule posts and organize content assets in your library and preview your social media posts before publishing them.
Content marketing and SEO is all about keywords. Clearscope does the heavy lifting for you. Enter your target keywords, and you’ll receive examples of top-trending posts in your category, giving you an idea of the right content to create to attract eyeballs to your client’s blog and guest posts.
Clearscope offers keywords for your posts, giving you the right keyword density to attract the attention of search bots and push your posts to the top of search results. Clearscope ranks your post for keyword use and content readability, optimizing your content for search.
Build websites and landing pages and optimize them to perform in search results. Unbounce helps you create lead magnets, pop-ups, and landing pages with no coding required. The visual editor lets you drag and drop features into your design and adjust your design as you see fit.
The platform also includes features for A/B testing of your social media posts and Google Ads, giving you feedback on top-performing content. Monitor your analytics for conversion and integrate the tool with other platforms like CRMs and email service providers. Generate leads, increase conversion, and drive sales for your clients.
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