Why Is Organic Web Traffic Important?
Online business owners, web experts, and SEO professionals should all understand the importance of organic web traffic: what it means, what it is, and why it matters. Unfortunately, these days it has become too easy to buy yourself more traffic, but at what cost? If not handled properly, paid search traffic can create major issues for your business. What makes organic traffic more important than paid traffic? Keep reading to learn more.
Why Is Organic Web Traffic Important?
Web designers and SEO experts know that organic search traffic can help any good business increase traffic and sales. Here’s your quick and comprehensive guide to how organic web traffic works, and how you can increase traffic to your website.
What is Organic Web Traffic?
Organic web traffic is the kind of web traffic that people discover on their own with the use of search engines such as Google or Bing. People and pages that you find combing through organic search results will all count as organic web traffic. On the other hand, anything that is paid-for or ad-driven doesn’t count as organic traffic.
What is Paid Web Traffic?
Paid web traffic is traffic that companies and brands have to shell out money for in order to bring customers to their websites. There’s ethical paid web traffic, such as Google ads that push your brand through certain search terms, and there’s also unethical paid traffic. For example, purchasing likes or followers for your social media profiles. Not only are these methods unethical, but they are also unlikely to increase traffic to your site or boost sales.
Why Do You Want More Organic Traffic?
Organic traffic tends to have a snowball effect. For example, more organic traffic leads to more organic traffic, whereas paid traffic can become limiting – even for large brands, like Coca-Cola.
Brands can’t stick with paid advertising alone, as search engines will naturally assume that people don’t find the brand popular enough – and limit page visibility instead of promoting it.
Organic traffic is generated through engagement, shares, likes, and brands connecting with its audience. Getting organic traffic takes work and effort, whereas paid traffic only takes money.
Additional Reading: Organic vs. Paid Search
How the Organic Internet Works
The organic internet is almost an entirely separate thing from the paid internet. Algorithms know that organic traffic is what people are really talking about, and paid traffic is what big businesses are paying for.
The organic internet is often impossible to predict. Therefore it takes clever engagement and management strategies rather than simply being able to throw more money at the problem.
Why More Organics Lead to Even More
Search engine algorithms do not treat paid traffic and organic traffic as one and the same. Instead, they view organic traffic and engagement as the opinion of your market. If you have quality organic traffic, you might outrank a company that has double the amount of entirely paid traffic.
Often, this is for the simple fact that the traffic you have received was gained by an often slower, though more lasting method. It takes quality content to gain organic traffic, and search engines love quality content. After all, content is king.
Getting to Know Your Traffic
Any brand manager, webmaster, or SEO expert knows that increasing organic web traffic is perhaps one of the most important things you could do for a brand or business. Know where your traffic is coming from – that’s the best way to know what to adjust when the landscape changes.
For this reason, it’s worth digging deep into Google Analytics or paying for advanced online traffic management tools like Yoast. Yoast and Google Analytics allow you to keep a much closer eye on where organic traffic is coming from – among other important website details.
Hire A Professional Digital Marketing Agency
If you’re looking to increase your organic web traffic, one of the best things you can do for your brand or business is to engage with a team of digital marketing experts to handle your web presence.
A professional digital marketing agency (and local SEO experts) can carefully curate strategies to increase your organic web traffic and drive conversions.
If you have a marketing/advertising budget, spend it on the right team of digital marketing professionals – not just on paid ads!
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Our SEO agency is here to ensure your website is ranking high. Our goal is the top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.