Why Your Business Needs a Website, Not Just Social Media
Social media has changed how we communicate, bringing the world to our doorstep – or device. Businesses caught onto the benefits of social media as Facebook introduced its ad manager function. It then purchased Instagram, turning it into a huge marketing opportunity. Today, many businesses rely heavily on social media. It’s the cornerstone of any marketing strategy and vital for conversion. However, don’t neglect the importance of a website and its function in your marketing plan. This post discusses why your business needs a website, not just social media, to thrive.
Why Your Business Needs a Website Not Just Social Media
Control
Social media is a great platform for reaching a targeted audience with your products and service offerings. However, the problem with sites like Facebook, Instagram, TikTok, and X is that you don’t own them. You may own your account, but you do not have any control over the social media platform or its content curation process.
Imagine if the social network bans your account or limits your reach with a shadow ban. How would that affect your business? In contrast, you have full control over your website. You can publish whatever you want on your site without the threat of a social media platform banning you.
Stability
Social media platforms continue to evolve. Just look at the recent takeover of Twitter and Elon Musk’s rebranding of the site as “X.” While the change didn’t do much to threaten publishing content on the site, it’s a precursor of what social platforms can do, and the changes they can make overnight.
If Zuckerberg and his team decide to change the Facebook or Instagram algorithm, how will it affect your social media strategy? How will it change how users view content or engage with your ad strategies? It takes time for marketing teams to adjust and execute these changes in their marketing strategy.
Then there’s how users interact with content. Video changed the marketing game, becoming far superior in reach and conversion compared to image-based content. Your website offers a full-service platform where you can leverage all forms of content. You can maintain stability in how you curate and post your content along with the design changes you make.
Data Collection and Conversion
Social media offers a great platform for collecting data on your marketing strategy. However, your website provides a much more in-depth focus on data collection and how visitors interact with your content and offers.
Customization and Flexibility
Social media sites have a specific design theme native to the platform. You can change header images and bio content, but the platform sets the overarching design theme. Websites offer a superior level of customization that businesses can tailor to their brand identity.
You have full control over your website design and the content you post, with no limitations to how you design and manage it. Add pages, stay on top of trends, or change the entire design theme to match your new branding if you merge with another company.
Market Credibility
One of the biggest issues with social media presence is the recent rise in scammers on all platforms. Many fake bot accounts are trying to rip people off, leaving consumers nervous about buying decisions on these platforms. Owning a website gives you an external platform to funnel social media traffic to.
Consumers prefer to buy on an official website rather than finalizing a purchase on a social media account. They fear making a mistake and falling for a scam on Facebook or Instagram.
Your website provides credibility for your business and confidence for the consumers and potential customers. As a result, you get more market recognition, influencing conversion.
Social Media is Just Another Funnel, Treat it as Such
While social media is a critical component of any marketing strategy, it’s not the end-all and be-all of customer engagement and conversion. Take the approach of using social media as a funnel to attract people to your website. Social media strategies can generate leads through blog posts and online content, pointing them in the direction of your website.
If you can convert them on your social media, that’s great. Your social media campaign is a great marketing tool that can lead the customer to the landing page you are promoting. But don’t discount the opportunities a website offers your conversion rate and marketing plan.
Why Your Business Needs A Website
Owning a website creates a central hub for your online marketing activities. It’s a fully customizable platform that tracks and analyzes data on how your prospects and customers engage with your business.
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