Blogs are an important part of any brand or business that is looking to enhance or create an effective website. The reason blogs are important is because they improve the search engine optimization (SEO) of a website. A well-thought-out business blog can help drive organic traffic to a website or page at a low cost.
In 1966, Bill gates coined the phrase “content is king” and in today’s world, it still rings true. People are consuming more and more content every day with the increase of reliance on mobile devices and the internet. With that being said, the length of the content that is provided to consumers has shortened. This has created an important task for content marketers and businesses to create high-quality content that…
Search engine optimization, commonly known as SEO, is integral for any business that has an online presence. SEO is key to driving traffic through search engines towards a business’ website or web page. Therefore, investing time and money to enhance your website and online presence has long-term benefits. If your business is in the digital space, then this article about why SEO is a long-term strategy is for you!
We are currently living in the fourth industrial revolution. Technology continues to evolve at a rapid pace, and consumers have access to more and more information at their fingertips than ever before. Nowadays, if we need to find any information, we open Google, Safari, or any other search engine and search the internet. The web pages that show up first are determined by their search ranking factors. These important ranking…
Your brand book or style guide is a written account of everything to do with your brand. It is a complete chapter and verse rule book for all the third parties and suppliers that deal with your brand. It sets out everything from your preferred typeface and the code of your color scheme, to answering the journalistic questions of who, what, where, when, why, and how. Over and above those…
In today’s world of non-stop online marketing, it’s important to remember that offline marketing campaigns are still an effective part of the marketing puzzle. In fact, these days, offline marketing is refreshing for the public. Let’s remind ourselves by looking at some examples.
