We are currently living in the fourth industrial revolution. Technology continues to evolve at a rapid pace, and consumers have access to more and more information at their fingertips than ever before. Nowadays, if we need to find any information, we open Google, Safari, or any other search engine and search the internet. The web pages that show up first are determined by their search ranking factors. These important ranking…
Your brand book or style guide is a written account of everything to do with your brand. It is a complete chapter and verse rule book for all the third parties and suppliers that deal with your brand. It sets out everything from your preferred typeface and the code of your color scheme, to answering the journalistic questions of who, what, where, when, why, and how. Over and above those…
In today’s world of non-stop online marketing, it’s important to remember that offline marketing campaigns are still an effective part of the marketing puzzle. In fact, these days, offline marketing is refreshing for the public. Let’s remind ourselves by looking at some examples.
There are a lot of tools and methods used to help improve on-page SEO. One of those methods is URL redirects. While this may seem like a new tool, redirects have been used for as long as the internet has been around. Redirects can help boost rankings, funnel site traffic to certain pages, and even help customers find new products or services from the main landing page. Today we will…
Have you ever asked someone in your life a pressing question about something you needed a quick answer to, only to be told to “just Google it”? Search engines have become an integral part of the way we live and gather information. So often, the answer you are after really is a simple click away. For example, think “what’s the weather in Austin, TX” or “free online calculator”. Other times?…
