Should I Use a Free Website Builder?

Free website builders are all the rage for freelance professionals and designers right now. People are using them for themselves and clients. They are advertised as a quick and cheap way for anyone to create a website. Site builders can have benefits, including their cost, however, they also have drawbacks that discourage professionals from using them. Should you use a free website builder for your business? Here’s why there’s a…

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Why Your Business Needs a Website, Not Just Social Media

Social media has changed how we communicate, bringing the world to our doorstep – or device. Businesses caught onto the benefits of social media as Facebook introduced its ad manager function. It then purchased Instagram, turning it into a huge marketing opportunity. Today, many businesses rely heavily on social media. It’s the cornerstone of any marketing strategy and vital for conversion. However, don’t neglect the importance of a website and…

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Do Stock Images Affect SEO?

Chances are your content strategy for your blog or website included stock images at some point. It’s something we’re all guilty of doing. Millions of websites use these images to support their content. Whether you’re using a free or licensed image, stock images can come in handy to bolster the impression with your target audience. But do stock images affect your SEO strategy and how well your site ranks in…

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Are Algorithms Prioritizing Zero-Click Content?

You spent hours creating and editing your latest video for your website. Then, you promote it through your social media channels. You were expecting tens of thousands of views; your content topic is trending with your core audience, so why wouldn’t your followers watch it? You post a link to the video on your Instagram and X accounts and hope for the best. 24 hours later, you have a fraction…

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Is Online User Experience Harming Your Business?

What does your website user experience (UX) offer visitors? If your website’s user experience does not meet the expectations of users, it can have a severe impact on your brand and business trust online. A bad user experience detracts from the user journey, reducing conversion rates and confusing prospects when browsing your site.

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How Can I Improve My Website’s Ranking in Google?

Because the internet has become the go-to resource for almost everything, ranking high on Google isn’t just beneficial—it’s essential. Fortunately, with strategic steps and an understanding of Google’s algorithms, you can improve your Google rankings and shine amidst the competition. Let’s explore actionable strategies and insights that can improve your website ranking on Google and propel it toward the coveted top spot.

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