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Category: Digital Marketing

1
Mar 2022

Is Content King Still?

In 1966, Bill gates coined the phrase “content is king” and in today’s world, it still rings true. People are consuming more and more content every day with the increase of reliance on mobile devices and the internet. With that being said, the length of the content that is provided to consumers has shortened. This

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Posted by | Posted in Digital Marketing |
6
Feb 2022

SEO Is a Long-Term Strategy

Search engine optimization, commonly known as SEO, is integral for any business that has an online presence. SEO is key to driving traffic through search engines towards a business’ website or web page. Therefore, investing time and money to enhance your website and online presence has long-term benefits. If your business is in the digital

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Posted by | Posted in Digital Marketing, Google SEO, Organic SEO, SEO |
29
Dec 2021

What Is a Brand Book or Style Guide?

Your brand book or style guide is a written account of everything to do with your brand. It is a complete chapter and verse rule book for all the third parties and suppliers that deal with your brand. It sets out everything from your preferred typeface and the code of your color scheme, to answering

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Posted by | Posted in Digital Marketing, Marketing |
20
Nov 2021

Types of Offline Marketing

In today’s world of non-stop online marketing, it’s important to remember that offline marketing campaigns are still an effective part of the marketing puzzle. In fact, these days, offline marketing is refreshing for the public. Let’s remind ourselves by looking at some examples.

Posted by | Posted in Digital Marketing, Marketing |
30
Oct 2021

How to Reach New Customers? Digital Marketing

If property marketing is all location, location, location, then product and service marketing is all perception, perception, perception. Consistent branding and perception throughout all marketing channels play a crucial role in attracting more customers. These have become even more important to maintain and track with the arrival of many digital marketing and sales channels. Here

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Posted by | Posted in Digital Marketing, PPC, SEO, Social Media |
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