Advertising is everywhere and serves as a way for brands to get their products in front of and connect with consumers. For example, Coca-Cola advertising campaigns are often associated with nostalgic feelings around Christmas time and connect with consumers over their love of the holidays. The world of advertising is constantly changing and today, there are more ways to advertise than ever before. This isn’t your grandfather’s ad catalog anymore,…
Google search is something that we almost take for granted, like Amazon or instant access to coffee through our smartphones. But Google search wasn’t always this huge – and the search engine wasn’t mentioned in any early-nineties television shows, because it wasn’t invented yet. Here’s a look at how Google search has changed over the years, including some of their biggest milestones as a company.
Are you thinking about starting a digital marketing agency? It’s a great career path, plus you get to help people build their online or offline businesses, giving them the tools they need to attract leads and convert customers. Expert digital marketers are in high demand. To reach the top level of success in the industry, you need to learn how to use tech tools and digital marketing software to get…
Do you want your startup featured at the top of Google’s organic search rankings? Rising to the top ranking on Google search is challenging and requires an investment of time, but is often very rewarding. The Google ranking metrics categorize, scan, and index billions of web pages using specific criteria. Many factors are involved in the Google bots choosing your content as the best option for a user’s search intent…
