Do you run a small local business? While word of mouth and local billboard campaigns can cause new customers to flood in, you can’t ignore the power of online marketing if you want to grow your business and appear in local search results. How do you build a solid online presence that attracts potential customers from your target audience to grow your business? An optimized website, and a tailored local…
Business promotion is oftentimes something that can draw you right back to the old company cliché: you’ve got to spend money if you want to make money. However, companies who want to branch out, especially start-ups, don’t always have the money they need to get the promotional power they want. What if you have a business to promote, and you’re close to or completely out of capital to run a…
Do you own a travel agency? Has business been slow lately? If so, it’s likely due to the cost of living crisis that is currently plaguing countries all over the world. Every country is dealing with price increases in some capacity as a result of the covid crisis as well as the war between Russia and Ukraine. If you’re in the travel industry, there’s no doubt that you’re feeling the…
Have you ever tried to Google your vacation rental property? If your vacation rental doesn’t come up on the first page of your search engine results, then you’ve got some SEO work to do. The vast majority of internet users will rarely look beyond the first page of their search results for whatever they’re looking for – including vacation rentals. That said, if your property is on the second page…
NAP is one of the most crucial factors that can enhance a company’s SEO, more specifically, local SEO. First, we must understand what NAP is and how it relates to SEO. NAP is the acronym for a company’s Name, Address, and Phone Number. Of course, NAP is an important factor considering that it is the main information that a consumer would need in order to contact a business. NAP consistency…
Search Engine Optimization (SEO) is a term that is used frequently in the online marketing space because of its importance to a company’s digital marketing strategy. SEO is the practice of improving the quantity and quality of traffic that is directed towards the business site by taking advantage of organic search results. Organic search results are a more cost-effective method in comparison to paid advertisements. If the content on a…
