Digital branding is a term that is thrown around a lot, but you might be wondering what exactly is digital branding? The term is a bit curious as we do not often hear the terms radio branding or television branding. Digital marketing is now a specialist area. This has come about over the past ten years or so and the origins come from direct marketing strategies.
The expression says that content is king. Nowhere is this more true than on the internet, where the entire organism has become powered by the sharing and reading of content. If you are trying to promote your business or brand, you are going to need content. Even successful business gets driven by the type and quality of content you are putting out there.
If you own a business, the only way to make sure that potential clients know that you exist is to make sure that your webpage is showing up on the first page of Google. There are very few people who will go onto the second page of search engine results when they are looking for a service or product. It can be difficult to get your business onto the first…
The simplest way to describe the most fundamental business model is like so: you identify a niche, create a product or service to cater to that niche, then you communicate that idea to the target market. This is also called the “go-to-market strategy,” and by identifying a specific gap in the market for a particular kind of person, you are essentially able to create something that you know people are…
Content and digital marketing are two terms that you’ll often hear mentioned in the same sentences together, often side-by-side, but it’s important for any content marketer to realize that they are not the same thing. Digital marketing speaks to content marketing, and content marketing speaks to digital marketing: Combined they are a powerful force to promote a business, brand or idea – but separately, they don’t work as well, and…
Optimized content, navigation, mobile-friendliness; there are so many factors that affect SEO. While you may be attending to these and other important aspects of SEO, there might be something you’re missing: PageSpeed. PageSpeed – the amount of time it takes a webpage to load – is extremely important to your SEO ranking. In fact, it’s so important that it’s one of the top factors Google takes into consideration when determining…
